UNDERSTAND THE SHIFTING TRENDS OF SPORTS MEDIA CONSUMPTION With technology driving the pace of change in the sports media industry faster than ever before, understanding how the media habits of sport consumers is changing across various platforms TV, internet and mobile - is important for all commercial stakeholders in sport – broadcasters and content buyers, sports federations, clubs, sponsors and brands. The first edition of this annual report by PERFORM, KantarSport and TV Sports Markets provides key data on the behaviour of sports fans and their media consumption in eight of the world’s biggest media markets, providing an understanding not only of general trends and consumption patterns across the globe but also the variations between different markets, making the report a must-have for any executive whose business is related to sports media coverage.
For more information, please contact: Paul Santos Tel: +44 207 954 3483 paul.santos@tvsportsmarkets.com www.sportbusiness.com/mediaconsumption-mp and quote 12514/MP
Global Sports Media Consumption Report 2011 Analysis of sports media consumption and preferences across eight of the world’s major markets