The Pitch: December 13, 2012

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Stone Foxy!

MUSIC WED. DEC. 12

7PM BOB WALKENHORST & FRIENDS 10PM CHARITY ART BATTLE TYSON SCHROEDER VS. STEVEN TULIPANA

GEOLOGY 101

The Science of Rock ’n’ Roll comes to Union Station.

BY

D AV ID HUDN A L L

THURS. DEC. 13

7PM TRIVIA CLASH 10PM THE CONQUERORS/ DESERT NOISES/THE INWARDS FRI. DEC. 14

7PM ON THE RECORD 10PM HIDDEN PICTURES/ EMPTY SPACES/DEAD GIRLS SAT. DEC. 15

12PM XMAS RECORD SALE 7PM TROY MEISS/ELAIN MCMILIAN/ SCOTT EASTERDAY 10PM JOHN VELGHE & HIS PRODIGAL SONS/ THE PEDAL JETS/KATY GUILLEN SUN. DEC. 16

STONE FOXES/CHEROKEE ROCK RIFLE MON. DEC. 17

7PM SONIC SPECTRUM MUSIC TRIVIA 10PM REV GUSTO/ZACH JACKSON & THE FUNKY FEW TUES. DEC. 18 7PM ROCK PAPER SCISSORS 10PM KILL NOISE BOYS/ WHAT MADE MILWAUKEE FAMOUS see www.therecordbar.com for our weekly events

1020 westport rd. kcmo 64111*816-753-5207

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inosaurs, King Tut, Leonardo da Vinci — these are the types of traveling exhibitions that museums and science centers tend to book. Informative, sometimes entertaining, but not typically very contemporary. A few years ago, Bryan Reinblatt and Lance Brass — two Canadians working separately in the field of exhibition production — got to talking about the lack of dynamic modern exhibitions. “We just weren’t seeing a lot of fresh content out there,” Reinblatt says. “Nothing very curMORE rent, nothing very handson. And the sense we got was that these venues T A INE were looking for newer ONL .COM PITCH stuf f, more ha nds-on stuff. So we started thinking about ideas that might work.” They started their own company, Elevation Productions. Last month, their first exhibition, The Science of Rock ’n’ Roll, debuted in Kansas City, at Union Station. At the opening-night party, in mid-November, a cover band called, appropriately, Flashback, belted out classic rock — Billy Joel, Steely Dan — as guests feasted on cupcakes and bottles of beer. In the exhibit area, adults waited in long lines to record vocals in soundproof booths and hammer away at silenced drum kits. “There’s been a lot of ‘history of rock and roll’ types of shows,” Brass says. “With this, we wanted to give visitors a sense of how technology and science have inf luenced music over time. The goal is to give a behindthe-scenes look at how rock and roll is made. So the artifacts at the exhibition are mostly tech-based and interactive. We allow guests

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to have fun. It’s a come-do exhibition, not a come-see exhibition.” “Interactive” is a bit of an overused buzzword, but it applies at The Science of Rock ’n’ Roll. When visitors enter ($15 for adults, $12.50 for children 3–14), they are handed a “Backstage Pass” with a QR code on the back. When they want to try out the various learn-and-play kiosks that span the 10,000-square-foot space, they scan their pass, which also can e-mail the recording and the video of their session. These kiosks have a Guitar Hero–like interface; music plays over headphones, notes and beats f ly down a monitor, and you try to match everything up with your playing. Other interactive components include mixing stations where visitors can play with the tracking of popular songs. One lesson learned: “Space Oddity” sounds funny with David Bowie’s lead vocal dropped out for the backing vocals. Visitors also can watch a video explaining the differences among mono, stereo, quadraphonic and surround sound, and learn about sound pioneers such as Alan Blumlein, Clément Adler and Ray Dolby. And there’s plenty of museum-type memorabilia on display: old jukeboxes, old record cutters, and a Gretsch doubleneck lap steel guitar from the 1950s. The Science of Rock ’n’ Roll will tour nationally — it’s here through May 2013 — but Union Station ties some local angles into the exhibit. The fi rst room that visitors enter is a decade-by-decade glance at Kansas City’s role in rock-and-roll history, with little tidbits about things like the Beatles playing Municipal Stadium. There also are more obscure items: old newspaper ads boast-

The music nerds of tomorrow plug in. ing of a new entertainment capital at 135th Street and Holmes in Martin City; records by Riverrock and the Rainmakers; and a looping two-minute trailer for Cowtown Ballroom… Sweet Jesus, Joe Heyen a nd A nt hony Ladesich’s 2009 documentary about the fabled Kansas City venue where Foghat, Frank Zappa and Van Morrison performed back in the day. Deeper into the exhibit, there’s a wall of amplifiers made by Kustom, an electronics company that was based once in Chanute, Kansas. “Those are collectibles at this point,” Brass says. He got them from Midwestern Musical Co., the Crossroads music-equipment store. “The Midwest has some of the best antiques on the planet, and they tend to be cheaper here than elsewhere. So we tried to save on costs by sourcing some of these items from in and around Kansas City.”

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ess thorough, less local but cheaper ($8 for adults, $6 for children 5–12) is another recently opened interactive music exhibit: the Grammy Museum Experience, inside the Sprint Center. There are remixing stations; Grammy-related memorabilia (the clothes that Rihanna and Justin Bieber wore at their performances); a Roland live stage, which is like a more collaborative version of Guitar Hero; and a “Billie Jean”–style dance floor. Another lesson learned: Science is cool and all, but it can’t always beat a dance floor with squares that light up when you step on them.

E-mail david.hudnall@pitch.com pitch.com

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