4K Live
4K Production Trial at FIFA Confederations Cup 2013 In June 2013, Sony successfully completed a live 4K production trial at the 7th FIFA Confederations Cup which took place in Brazil. The trial was conducted at the Estadio Mineiro in Belo Horizonte, one of six stadiums used in the 2013 football tournament. Together, the Sony/FIFA team produced three matches, utilizing the world’s first purpose-built 4K mobile production unit supplied by the leading UK-based company Telegenic.
Sony 4K Live to the test FIFA 2013
By fully exploiting advanced 4K technology, Sony is continuously improving the delivery of true-to-life reality, emotion, and excitement, helping audiences to feel as if they’re really there.
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The inside story behind the results of the trial and the Sony staff’s ground-level support (Article posted: Oct 15, 2013) From the 15th to the 30th of June, the FIFA Confederations Cup was held in Brazil as a preliminary for the 2014 FIFA World Cup. PSG used this opportunity to perform a verification test of Sony’s 4K BRAVIA live production workflow, inviting customers — the majority being representatives of broadcasters from all over the world — a chance to actually see the system at work. PSG’s support team for this huge event landed in Brazil about a week before kickoff. In the Japanese press, they were immortalized in an article entitled: “The Pride of Sony Atsugi: World-Class Elite Engineering First Eleven Enters the Field”. As representatives of this “Atsugi Eleven”,
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we spoke to Tadashi Okano and Takeshi Shibagaki from PSG’s CCS division and Shinichi Ohno from the Planning MK Group, asking them about the real story of the 4K live production trial and what happened behind the scenes in Brazil.
From left: Takeshi Shibagaki (CCS Product Design Division); Shinichi Ohno (Planning MK Grtoup, Application Planning MK Division); Tadashi Okano (CCS Technology Strategy Development Division)