Southern New Hampshire University Concentrations (Choose one)
Select five of the following:
Public Relations Concentration
ADV ADV
COM COM COM COM
332 336 340 452
Corporate Communications Electronic Public Relations Writing for Public Relations Public Relations Campaign Planning
Professional Writing Concentration COM COM COM COM
340 341 342 435
Writing for Public Relations Technical Writing Writing for the Computer Industry Feature Writing
362 428
COM 232 FMK/GRA 101 MKT 230 MKT 345 MKT 360
Advertising Account Executive Seminar Promotional Research and Media Measurement Desktop Publishing Basic Design and Color Theory Retail Sales Promotion Consumer Behavior Direct Marketing
Allied Courses MKT 113 MKT 337
Introduction to Marketing Marketing Research Total Allied Credits: 6
Total Concentration Credits: 12
Free Electives Credits: 24
Free Electives Credits: 24
Total Credits: 120
Total Credits: 120
Graphic Design and Media Arts
Advertising Coordinator: Dr. Pat Spirou The Advertising major at Southern New Hampshire University was developed in response to student demand and the growing number of career options available to students in this $445 billion-a-year industry. The program combines elements from the business, advertising, marketing and communication fields and allows students the flexibility to tailor the major to their areas of interest. Students may choose between a focus in business and a focus in the arts and sciences. Both programs require the same major courses and offer the same related electives. This program is the only one of its kind in New England that offers students dual tracks. Graduates will be well prepared to enter the advertising industry in the creative and management divisions of corporations and agencies.
Advertising Curriculum Bachelor of Arts B.A./B.S. Core: 48 credits Arts and Sciences courses outside the disciplinary fields of the major as determined by the faculty 9 credits Major Courses Courses are 3 credits unless otherwise indicated. ADV ADV ADV COM COM MKT
263 429 340 126 230 229
Advertising Copy and Design Advertising Campaigns Advertising Media Planning Introduction to Communication Graphics and Layout in Print Media Principles of Integrated Marketing Communications Total Major Credits: 18
Students are encouraged to use 3, 6 or 12 credits of free electives to complete a co-op work experience related to advertising.
54
Coordinator: Prof. Harry Umen The mission of the SNHU Graphic Design major is to equip students to be professional graphic designers competent in the latest design technologies and educated in the cultural contexts of the liberal arts. The SNHU Graphic Design major will be the most technologically oriented B.A. graphics program in the region. Its graduates will be equipped with high level skills using professional equipment that will make them competitive in the marketplace. At the same time, its grounding in liberal education and the humanities will give students a cultural frame of reference that will enrich them both professionally and personally. Their liberal arts background will prepare them for undertaking “real-world� visual communication projects that demand an understanding of a broad range of content. Professional graphic designers turn ideas into visual statements. The Graphic Design major will be the program of choice for students who have artistic talent or interests and also seek meaningful creative employment upon graduation.
Graphic Design and Media Arts Curriculum Bachelor of Arts B.A./B.S. Core: 48 credits Arts and Sciences courses outside the disciplinary fields of the major as determined by the faculty 9 credits Major Courses Courses are 3 credits unless otherwise indicated. COM COM COM FAS FAS GRA GRA GRA GRA
230 232 421 110 226 310 320 410 420
Graphics and Layout In Print Media Desktop Publishing Communication Theory and Research Introductory Drawing Digital Photography Digital Graphic Design Introduction to Digital Imaging Advanced Digital Graphic Design Advanced Digital Imaging