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Basketball continues to soar

How to deal with finals stress


Perot Museum opens


The so-called war on Christmas




DECEMBER 3, 2012 MONDAY High 79, Low 61 TUESDAY High 77, Low 50


Holiday highlights at smu Aca-awesome Christmas Concert by SMU Belle Tones 7:30 p.m., December 4 Female a cappella choir, the SMU Belle Tones, will present its Christmas concert in the atrium of the Owen Arts Center, 6101 Bishop Blvd., Free and open to the public. Christmas in France: A Celebration of the Holidays, French-Style 7 p.m., December 5 Join Elizabeth New Seitz of French Affaires for a visual tour of the sights, sounds and tastes of Christmas in France. Registration limited, $69,, 214-768-2273. Advent Christmas Worship 4 p.m., 8 p.m., December 6, Perkins Chapel Perkins School of Theology in collaboration with Meadows School of the Arts presents its annual Christmas worship service featuring music by the Seminary Singers, Meadows Chorale and organist Christopher S. Anderson.



SMU students and members of community gather Sunday evening to partake in Student Foundation’s annual Celebration of Lights in front of Dallas Hall.

Deckin’ the Dallas Halls JULIE FANCHER Staff Writer SMU officially kicked off the holiday season last night with the 35th annual Celebration of Lights ceremony on Dallas Hall lawn. The Celebration of Lights ceremony was founded in 1977 by the founding SMU Student Foundation President Mike Miller. “Miller had a vision to illuminate the Dallas Hall quad. He raised enough money to purchase 5,000 Christmas lights and a new tradition was born,” Student Foundation Campus Events officer Eric Sabandal said. The ceremony included several performers singing holiday classics such as “Joy to the World,” “Herald the Herald Angels Sing” and “Joy to the World.” All of the performers are SMU students, including the Belle Tones and Southern Gentlemen, SMU’s female and male a capella groups. For many students and alumni,

the Celebration of Lights is an important tradition and one of the campus’ best events. “It’s really a nice way to kick off the holiday season and it’s an event I can bring my family to,” Susan Howe, associate university counsel in legal affairs, said. Freshman Myles Lee from Louisiana was excited to see what the Celebration of Lights was all about. “I heard about it on the tour when I was a senior. They tell you all about how special it is so I thought I’d check it out,” Lee said. The ceremony began with the St. Paul the Apostle Church Children’s choir singing to the Trans-Siberian Orchestra’s “Christmas Cannon.” As the children’s choir sang, the crowd began to fill up Dallas Hall’s lawn almost to the flagpole. Sophomore Mindy McClean was with her friends to see the ceremony for the second year in a row. She said the rain and temperatures last year dampened

their experience, but they were excited to see how the ceremony would be in warmer weather. Despite the warm temperatures, hot chocolate was provided to everyone, as well as candles and programs. The programs included lyrics to several of the songs and the audience was encouraged to sing along. In between performances, Student Foundation President John Angle spoke to the audience and Dr. Steven Rankin, University Chaplin, led the university in prayer. The most anticipated speaker of the night was President R. Gerald Turner. As he does every year, he treated the audience to a reading of The Christmas Story. “It starts the beginning of the holiday season for the campus. I love hearing President Turner read the Christmas story,” Evelyn Ashley, assistant dean of Student Life and Director of Student Conduct, said. Thirty-five years after the original Celebration of Lights, the

program has grown tremendously. Not only have the number of lights decorating SMU grown, from 5,000 lights to 138,000 lights, but the size of the child sponsorship program has as well. Student Foundation and the Cesar Chavez Learning Center have worked together for the past 35 years to sponsor 75 local children. SMU students and organizations sponsor each child during the Celebration of Lights, and brings them a gift in addition to the songs and celebration. Sabandal said, “We had over 125 people apply to the sponsor children. We were overwhelmed by the generosity of the SMU community.” After months of planning, the time finally came for the lights to go on. After junior Rebecca Roose sang the first verse of “Silent Night,” everyone blew out their candles and the main quad was illuminated, officially kicking off the long-awaited holiday season.


Artist Dale Chihuly leaves his mark at Arboretum KATELYN GOUGH News Editor “A little bit overwhelming.” Little more can be said to describe the impact and energy the Dale Chihuly exhibit has brought to the Dallas Arboretum over the past five months, according to Terry LendeckerNimmo. Lendecker-Nimmo, vice president of advertising and promotion at the Dallas Arboretum said that while Dallas is “[Chihuly’s] 11th garden installation,” he is one of Dallas’ first ventures into working with artists “known worldwide.” “We’re never done an exhibit of this magnitude,”she said. The Dallas Arboretum is one of the most well-recognized botanical gardens in the region. Chihuly first approached the arboretum 10 years ago about doing an exhibit, but the administration didn’t think the gardens were ready. It’s something LendeckerNimmo believes may have been an unrealized opportunity. “Well shoot, I wish we would’ve been,” she said. When Chihuly asked again seven years later, the arboretum immediately jumped on the chance to bring such an exhibit to the Dallas arena.

“It’s brought a whole new audience to the garden,” Lendecker-Nimmo said. “We still find people in Dallas who have never [visited]…now they come and they realize this really is a big deal.” With more than 900,000 visitors thus far in 2012 alone, LendeckerNimmo said that membership has significantly increased. She said that such profit from this allows for future funding of exhibits that will put the money to its best and most beneficial use possible. “We’re very good stewards of folk’s money. We want to make sure it’s really tried and true to bring it into the garden,” Lendecker-Nimmo said. And the high visitor volume brings profits and credit that reaches far beyond the Arboretum alone. “It’s really kudos to the city of Dallas,” Lendecker-Nimmo said. “To be thought of for an exhibit of this magnitude—that says a lot about everything we are doing right.” Chris Cockrell, who works in ticket sales for the gardens, said that the growth in “the general crowd and demographic” has been “astounding.” “The exhibit has impacted visitor traffic tremendously,” Cockrell said. She said that she’s seen an increase in attendance by a variety of interest

Courtesy of Gangway Advertising

The Chihuly exhibit at the Dallas Arboretum through Dec. 31.

groups, especially young people. SMU sophomore Brenna Mason attended the special nighttime exhibit, Chihuly Nights, with visiting relatives and left impressed. “I had been to a Chihuly exhibit before but never of this size,” Mason said. “Surprised by the amount of pieces in the exhibit,” the nighttime event allowed Mason to view the sculptures illuminated in light designs to highlight their angles and shapes. “It greatly exceeded my expectations,” Mason said. But Lendecker-Nimmo was quick to assert that the beauty and delicacy Mason and many other guests enjoy at the Chihuly exhibit does not come

without its challenges. “It takes a lot to sustain something like that,” Lendecker-Nimmo said. She said that much credit is due to the Chihuly team itself, and explained that as seasoned professionals working with Chihuly’s installations, “they know what they’re doing.” “They’ve brought us a lot. They’re a great group of folks.” While the Chihuly exhibit will close at the end of the month, LendeckerNimmo said that the arboretum is already excited at future chances to again bring such a strong and influential experience to Dallas. “Will we do another exhibit of that magnitude?” LendeckerNimmo said. “Definitely.”

Courtesy of Paz Beatty

Professor Louis Jacobs, a paleontologist, works with fossils.

Getting to bare bones with campus paleontologist PAZ BEATTY Contributing Writer SMU boasts a staff of professors who are considered experts in their field. One professor in the department of geosciences, however, has drawn the attention of not only his peers, but of students from across the globe. Yuri Kimura, a doctorate candidate in the department, said she came all to SMU from Japan just for the chance to work with SMU earth sciences professor Louis Jacobs. “I have wanted to become a paleontologist since I don’t remember,” Kimura said. “I knew about Dr. Jacobs’ work on mice, dinosaurs and more when I was studying paleo in Japan. The work in his early career inspired my interest in small mammal fossils.” From his work in Africa with the National Museum of Nairobi in Kenya to his studies on the origin of the Murinae, the scientific subfamily that includes rats and mice, Jacobs has written a success story of his own. What his peers recognized him for last month, however, were his contributions to education and helping students put pen to paper on their own success stories. Thomas Adams was a graduate student who worked with Jacobs before receiving a doctorate in 2011. Adams’ research in Platypterygius Huene, 1922 (Ichthyosauria, Ophthalmosauridae) from the late Cretaceous of Texas was circulated in Paleontologia Electronica, a publication of the Society of Vertebrate Paleontology. “When I was graduate student conducting my own research,” Adams said. “[Dr. Jacobs] understood that the student, me, came first and he was second, which allowed me

the opportunity to make my own contribution to science.” More than the work with students on campus, the Science Teachers Association of Texas presented Jacobs the Skoog Cup Nov. 9 for his contributions to kindergarten through 12th grade science education. Bonnie Jacobs, his wife, who he met at University of Arizona where they were graduate students in the department of geosciences and who also teaches in the department of geosciences, said he deserves the honor. “I am so proud of Louis,” she said. “He has accomplished such a great deal as a scientist, has been a wonderful mentor to his students and has been a wonderful father and husband as well.” Jacobs took the lead in his career while their two children were young and, after that, traded off traveling with his wife so they would both get the chance to work in the field. After years in the field, he said his big project now is to understand how the separation of Africa and South America affected life through geologic time. Jacobs has been impressed by the works of his students. “ I worked with the Fort Worth Museum on the Lone Star Dinosaurs Teacher Institute,” Jacobs said, “which took teachers to the field and dinosaurs to our labs where many SMU students worked the bones out of the rocks allowing them to be studied — and named — by even more SMU students.” One of the student-studied dinosaurs will be on display at the Dec. 1 opening of the Perot Museum of Nature and Science, the building just off Interstate 35 with the glass escalator sticking out of slanted, mountain-like walls downtown. The event is open to the public, but if students don’t get the chance to go, Jacobs said he encourages students from across campus to stop by the department of geosciences. “Any SMU student, regardless of major, experience or interests is welcome in my labs.”



The Daily Campus

MONDAY n DECEMBER 3, 2012 lifest yle

Dealing with stress during finals week Basma raza Contributing Writer It is that time of year again: the dreaded week of finals. Obviously, stress is a major issue right now for many college students, especially first-year students who are anticipating their first college exams. Stress is a problem for various reasons. It has both emotional and physical health symptoms that make it difficult to concentrate on studies. You may thinking to yourself, what exactly is stress and how do I know if I am suffering from it? According to the Merriam Webster Dictionary stress is defined as “a physical, chemical or emotional factor that causes bodily or mental tension and may be a factor in disease causation.” As first-year students, many are anxious about taking exams at a university level. Although high schools have exams too, college exams are quite different. Especially at such an academic driven university like SMU, this next week brings about tremendous amounts of anxiety. Fear not! There are plenty of ways to ease your study time and reduce stress.


During this week of final exams, don’t forget to take care of your mental health too.

A few tips to help shut out the world and help you concentrate on studying are: 1.Take advantage of study options on campus. There are so many different places to study and many different

organization hold “study parties” this week. For example, Multicultural Student Affairs offers a “Relieve your Stress Before the Test” event on Monday. This event gives you the

Campus Events

opportunity to study in the SAMSA suite and relieve stress by playing cards, board and video games. Free food is another incentive to join in on this fun study event.

2. Find time to fit in exercise. Working out is not just a great way to relieve stress, it also gives you a ton of adrenaline which will result in a natural rush so you don’t have to drink too much caffeine during finals week. 3. Make a schedule and stick to it. Savannah Stephens, a junior majoring in history and communication studies, said she likes to, “Map out a plan before hand and try to adhere to that.” Stephens also likes to take naps throughout this stressful week. Caleb Pool, a mechanical engineering student, also thinks that planning out exactly how to tackle your exams is a great way to reduce a lot of built up stress. “Know your final exam schedule before hand, so you can take advantage of reading days and avoid all the all-nighters,” Pool said. 4. Don’t forget to get enough shut-eye. We all know how ineffective staying up all night in Fondren can be. Try to start studying earlier in the week or in the mornings so you can go to bed at a decent hour and actually retain the information you are cramming for exams.

Police Reports november 30

november 28 MONDAY

DECEMBER 3 The Furture of Fondren Library Center at Fondren Library all day.

5. Give yourself a break. Student Lila Friedlander said she likes to make sure “to take a lot of short breaks.” These mental breathers will help you be able to concentrate better on the material you are studying for long periods of time. If you are looking over the same thing for hours at a time, you need to divert your attention for a little bit so you can refocus. Go for a quick jog or walk around the Boulevard to clear your head. 6. Be realistic, even your teachers think you should. Professor Ben Voth, chair of communication studies and the director of debate at SMU. “Start early, and set reasonable goals, don’t try to be a perfectionist, instead try to achieve the grade necessary,” Voth said. It can be hard to concentrate on school work when you can just taste the freedom in the air. Winter break is just within arm’s reach. Take these six tips from fellow students and professors and buckle down for just a few more days and finish the last haul. Lastly, don’t forget to take care of yourself. Academics are important, but so is your mental and physical health. Good luck!


DECEMBER 4 Friends’ Annual Holiday Luncheon at the Royal Oaks Country Club from 11:30 a.m. to 1 p.m.


Books in the Jewish Tradition in the Bridwell Library all day.

3:26 a.m. Possession of Fictitious License: SMU Police Department. A student was referred to the Student Conduct Office for possession of a fictitious license. Closed. 9:23 a.m. Theft: Theology Quad. A student reported the theft of their bike. Open.

11:01 a.m. Theft: Owen Arts Center. A student reported the theft of their bike. Open. 7:37 p.m. Duty on Striking Unattended Vehicle: Hamon Arts Library. A student reported damage make to her car while it as unattended. Open.

1:48 p.m. Theft: Dedman Sports Center. A student reported the theft of their bike. Open.

The Daily Campus




Perot Museum of Nature and Science opens its doors to Dallas PARMINDER DEO Assc. A&E Editor The highly anticipated, $185 million Perot Museum of Nature & Science opened its doors Saturday. An enthusiastic crowd of roughly 6000 gathered to witness a traditional ribbon cutting, which went awry after Ross Perot Jr.’s oversized scissors failed. Margot Perot had to use her hands to tear the red material. The museum unveiled under pristine weather conditions and opened a month earlier than expected. Museum visitors were able to enjoy activities and the exhibits that make it unique. The museum was named after Dallas business man Ross

Perot and his family made a $50 million gift in their honor. The new institution, with a dynamic modern appeal, plans to raise local education standards and become a source of tourism for Dallas. “We are thrilled that this is going to be adding a bold new piece of modern architecture to the Dallas landscape as well as bringing some amazing unique family attractions to our families in Dallas,” museum CEO Nicole Small said. Six years in the making and built entirely on private donations, the museum venture is actually a combination of Dallas’ smaller facilities. The Dallas Children’s Museum, the Dallas Natural History Museum and The Science Place all are now under one roof.

As museum visitors enter the lobby they are met with 5 acres of open glass walls to view the landscape. The 180,000-square-foot large cube museum has concrete coverings that make it appear to be floating over its base. A 54 foot encased in a glass tube extends outside the building to the view of downtown and the freeway. “It is very much about a sequence of movements, a narrative, a journey kind of walking through an experience. It will be clear to you that it is not a normal building,”museum architect Thom Mayne said. “It’s between a natural site in a displaced geology because the whole building is about being adaptive. It is an exhibit.” Exhibits and programs are

Courtesy of Iwan Baan

The Perot Museum of Nature & Science is a new addition to the Dallas community.

designed for guests of all ages. Displays include dinosaur fossils, an array of gems and minerals, and the buildings plinth roof is home to native Texas plants. The museum also

houses a theater, a café and features school programs. “[A] huge amount of the users of the building will be young children. It is vital that this is useful for them and

compelling,” Mayne said. The museum is an added addition to the arts and culture component of Dallas, which brings in roughly $750 million annually. The museum joins the ranks of Klyde Warren Park and the Margaret Hunt Hill Bridge that are enhancing downtown Dallas. The Perot Museum will bring a new dynamic to the city, along with future economic benefits. The Perot Museum of Nature & Science hours are 10 a.m. to 5 p.m. Monday through Saturday and noon to 5 p.m. Sundays. Admission prices are $15 for adults (18-64), $12 for students (12-17) and seniors (65+), $10 for children (2-11) and free for children under 2 and museum members.

Last chance to sign up! These J Term courses still have a few seats available, but you’d better hurry. Submit your J Term application NOW and no later than 4:00 pm on Monday, December 10. Classes run January 7-16, 2013. For details and application form, visit our website, give us a call or stop by Blanton 338.

Dedman College ANTH 2301

Introduction to Cultural Anthropology Faith Nibbs

ANTH 3388

Warfare and Violence: The Anthropology & History of Human Conflict David Wilson

CHEM 1304

General Chemistry II David Son

ENGL 1365

Literature of Minorities Bruce Levy

HIST 2311

Out of Many: U.S. History to 1877 Edward Countryman

HIST 3311

Nineteenth-Century American West Andrew Graybill

PHIL 1317

Business Ethics Nenad Popovic

PHIL 1318

Contemporary Moral Problems Ken Daley

SOCI 3345

Media Ethics & Gender Debra Branch

SPAN 5335

Genre Studies in Spain: The Novel of the Transition to Democracy Olga Colbert

STAT 2331

Introduction to Statistical Methods Tony Ng



Cox School of Business MKTG 3310

Marketing Concepts (for non-business majors & business minors) Charles Besio

Lyle School of Engineering CSE 1340

Introduction to Computing Concepts Ken Howard

ME 2342/ CEE 2342

Fluid Mechanics Paul Krueger

Meadows School of the Arts ARHS 3383

The Ancient Maya: Art & History Adam Herring

COMM 3321

Communication in Global Contexts Sandra Duhé

FILM 1302

Media & Culture Derek Kompare

FILM 3310

Screen Artists/Films of Alfred Hitchcock Rick Worland

THEA 2319

Fashion, History & Culture Claudia Stephens

Simmons School of Education PRW-1 1101

Personal Responsibility & Wellness Donna Gober



The Daily Campus

MONDAY n DECEMBER 3, 2012 Media

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Courtesy of AP

Gov. Lincoln Chafee of Rhode Island has been at the center of controversy in recent years for calling the Christmas tree in the Statehouse a holiday tree.

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The war on Christmas resurfaces W. Tucker Keene Opinion Editor It’s that time of year again. Now that the elections are over the holiday season is upon us, and it is time once again for Fox News to inform its viewers about the “War on Christmas.” Every single December without fail, Fox & Friends, The O’Reilly Factor and The Sean Hannity Show focus the bulk of their programming on the supposed war being waged on people’s ability to say “Merry Christmas.” They sell bumper stickers that say things like “We say Merry Christmas” and have ridiculous segments with crazy people dressed like Jesus who wish to put the “Christ” back in Christmas. Most of the programming they have during December, however, are stories about city celebrations that feature a “holiday tree” or

about a court case which barred the city from featuring a nativity scene at their holiday festivities. So of course this is all just a silly ploy for ratings — fear mongering to make viewers think that their Christianity is in danger. It isn’t, but Bill O’Reilly yelling at Gov. Lincoln Chafee of Rhode Island about the “holiday tree” they’re featuring at the Statehouse this year makes for good television. My almost home state of Rhode Island seems to be at the center of the “controversy” every year, particularly since Chafee became governor two years ago. Now of course calling it a holiday tree is ridiculous, but Chafee seems to almost crave the attention. There are ways to be politically correct, but surely there are better ways to do so than to rename a Christmas tradition. The madness was even worse last year when during the

Republican presidential primaries candidates who had long lost front-runner status had tried to get it back by talking about Barack Obama’s war on Christianity and Christmas (I’m looking at you, Rick Perry). This “War on Christmas” meme is purely a function of December being an otherwise slow news month. With the elections over and politicians not really doing much until the session starts again in January, the season is really lacking for sensationalist news. This particular year the “fiscal cliff ” provides ample fuel for melodramatic news coverage, but that wasn’t enough for Fox. They need the “War on Christmas” too. However, no one needs to worry about these secular politicians and media folks waging a war on Christmas. Christmas is still able to be celebrated without any trouble,

and this isn’t going to change any time soon. Governments can’t have overtly Christian celebrations of the holidays without the ACLU filing a lawsuit on separation of Church and State grounds, so if the worst they have to do is call the Christmas tree a “holiday tree” I’m OK with that. If the alternative would be no Christmas celebration at all, is this really such a big sacrifice? Is it really worth the annual fear mongering on Fox and Friends? Personally, I don’t think so. There are bigger problems the country has to face than whether a nativity scene is allowed to be displayed in Pawtucket, R.I., and it’s about time the media realizes this.

Keene is a junior majoring in political science, economics and public policy.



The American Christmas spirit Abhijit Sunil Contributor

Courtesy of

Decadent meals like the “Grill Oscar Eggs Benedict” from Nick and Sam’s in Dallas are a brunch staple.

Sunday brunch provides rite of passage, weekend bonding Michael Graves Contributor At about 9 a.m. on Sunday morning one can hear the faint sound of back doors unlocking to restaurants in uptown. Cooks are getting ready for the day, wait staff are putting on ties and aprons and hosts are clearing off the previous night’s seating list while the tired, groggy partiers of Saturday night are just waking up to the sun. By 10 a.m., there’s a line forming in front of Nick & Sam’s Grill with people passing around small cups of coffee and mini muffins. Breadwinners already has a 45-minute wait. Del Frisco’s valet is overwhelmed. It looks chaotic, but in the midst of it all people sit at tables content with their bread, mimosas and sunglasses, for no one has built up the courage to face the sunlight. This, my friends, is Sunday brunch. The ever so important meal that Dallas takes part in to debrief about the weekend, and ask advice on how to keep one’s job once pictures get posted from the previous night. There are several groups keen to brunch: the girl and her

gay friends, the stylish couple, the “besties,” the one-nightstand-gone-good and of course the occasional student with their mother. Each is welcome at every establishment. Brunch is an essential part to weekend life in our little section of Dallas. In fact, some would say it’s the most important meal of the week. For gay men, brunch is sometimes a rite of passage. I remember my first invitation to Nick & Sam’s my first semester at SMU. I was with a group of slightly older guys who volunteered to show me around Dallas. They are now some of my best friends and young mentors. An invitation to go to brunch with them felt like an invitation to tea with the queen. I was almost being presented to the world with them. Although somewhat silly, it was then an exciting experience. For many of the ladies, brunch is where you have to have what my mother calls, “a little hair of the dog.” The champagne flowed freely the night before, and the only way to make that little headache go away is to have a tad more in a mimosa. Of course, the boyfriend always pays which they don’t mind one bit, and it

just feels nice to get out of those club clothes and exchange them for jeans and a nice shirt. I’ve even seen (much to my surprise) the bro-brunch. Boys in shorts, hats and T-shirts emerging from the man caves in which they crashed the night before — sadly solo. Yes, brunch is an exciting time to people watch and catch up with old, and often times new, friends. It doesn’t compare to the traditional Sunday lunch at the house, or have the same feel as a Friday night dinner party. Nonetheless, it’s becoming the new place to meet, mingle and network. Grandma is even in on the deal, because yes, even she enjoys a Bloody Mary now and then. And everyone loves to see grandma with a drink in hand. For many of you, you understand all that I’ve said. And for those of you who have no clue what I’m saying, I think it’s time you went out, got a table and sat down for your first Sunday brunch. I’ll see you with a mimosa and muffin in hand. Graves is a junior majoring in communication studies and religious studies.

I had heard about it and had notions about it, but when I arrived to the U.S. I could see firsthand the magnitude and depth of it: the American Christmas spirit. Growing up in India, I was surrounded by many cultures, religions and customs, and I was invariably familiar with most aspects of Christianity. India has its share of lavish festivals too: Diwali the festival of lights when the whole country is lit up with lamps; Holi, the festival of colors when everyone paints everyone else with color; and many, many more. Many of my best of friends were Christian and we would celebrate Christmas with as much fervor as anyone else in the world. I grew up in the part of India where the apostle St. Thomas had landed and made some of the oldest Christian churches in the world. Yet, as with so much else, Christmas celebrations seem to be of a whole different caliber here. There are signs everywhere that proclaim how huge this is — how Christmas is more than just a festival or an auspicious religious event.

It is a season in itself. When I first saw lights and decorations being put up for Christmas in the middle of November, I was surprised. It almost gives me the aura that winter is gone and now comes the season of Christmas. So, all of a sudden, lights and effigies of reindeers come up at the most unassuming of places. Trees in my neighborhood, which I hardly even noticed before, are lit up in splendid celebrative lights. Shops and malls and almost all public places wear a festive face. Even an alien from Mars would notice that something is up — something huge. One of the things I notice almost everywhere in Dallas, and heard being discussed repeatedly, is how much technology and plastic have invaded the traditional look of Christmas. When I saw the first ‘foldable Christmas tree’ with builtin decorations, I too had mixed feelings. Is allegiance to traditional procedures as much a priority as sheer convenience and easy access? How much of this festive image is really “Made in China”? But the more time I spend here, the more I feel these questions do not matter. After all, it is the spirit that counts. All such ‘shortcuts’

have made Christmas celebrations more colorful and possible for many modest families. My friends from Europe tell me how this spirit is celebrated, in ways that are both different and similar, in other parts of the West. Here I can see how, just like the English language, Christmas has become sort of a universal celebration. Back in India, I have known too many non-Christians who still celebrate Christmas by having cake and wine, but never really know the whole story of Lord Christ or what exactly transpired in those Christmas days as it is said in the holy Bible. In fact, during my childhood, all I knew was that this day was the birthday of the Christian God and that Santa Claus would come with gifts. I still remember spending many nights wondering if Santa Claus would have time to visit India after he was done with the West. This will be my first Christmas in the U.S. and I can hardly wait. As I cross a street outside SMU, I watch a Mercedes S-Class limousine go by which is dressed up as a reindeer and I smirk. That’s the spirit! Sunil is a graduate student in the Lyle School of Engineering.


Courtesy of MCT Campus

The Daily Campus


MONDAY n DECEMBER 3, 2012 feature



Marketing campaign aims to make SMU Dallas’ team kian hervey Copy Editor

Rowdy fans packed the stands inside Moody Coliseum at the SMU men’s basketball game against the University of Utah last Wednesday night. Students and community members excited to see another win, chanted “S-M-U” and applauded an outstanding team performance all night long. Before the game even started, fans making their way to their seats were able to pick up two basketball keepsakes from tables in the main concourse: a game day program card and red “SMU is College Basketball” poster. “I hung my poster on my wall so that when I wake up, I can see what I represent each and every day,” SMU guard Jalen Jones said. “I take pride in representing my school, my city and don't want to let down the loyal fans we have here at SMU.” SMU’s Second Century Campaign goes beyond typical fundraising and residential improvements to prioritize improvements to SMU Athletics. The campaign hopes to build a community among students, faculty and North Texas residents. To get more loyal fans in the Dallas community, the athletic department hired The Marketing Arm, names the 2012 100 Agency of the Year, to help brand SMU beyond the Hilltop. “If any other school called us to do a campaign, we probably wouldn’t work on it,” Marketing Arm founder and CEO Ray Cook said. “If TCU calls us, I can guarantee you we’re not going to work on it.” An SMU alumnus himself, Cook passionately worked with additional staff members to develop an effective athletic campaign — “SMU is.” The open-ended campaign slogan that included outdoor advertising on Reunion Ball, the Omni hotel and yard signs began in August 2012. “I think that it’s a great [campaign],” SMU center Cannen Cunningham, a Dallas native, said. “We’ve drawn new fans around the metroplex and


Sophomore Guard Jalen Jones plays in the Nov. 28 game against Utah.

SMU 8-1 after Hofstra victory Demetrio Teniente Staff Writer


The “SMU is” open-ended slogan was launched in August 2012 as part of a new marketing campaign.

appeal to a more urban crowd not just Highland Park people.” Headed north down North Central Expressway, the big, bold red of multiple “SMU is Dallas’ Team” billboards are hard to miss. Joined by a small Peruna and a 214–SMU-GAME number for tickets, the billboard message is mostly about football. “Our season ticket sales for football were up almost 50 percent this season,” Associate Athletic Director Brad Sutton said. But unlike the 2008 “June Cometh” advertisements, the new athletic slogan goes beyond football to include the city SMU calls home. “It's great that SMU is finally starting to do some marketing, which had previously been nonexistent. Getting the word out about SMU all over Dallas can only help athletics,” SMU junior EJ Holland, a sports web producer at The Dallas Morning News, said. While the idea of community inclusion seems achievable, getting North Texas residents to embrace SMU athletics is an ongoing challenge. “Right now, SMU is a poor representation of the entire city,

no matter how much people within the university refute that,” Holland said. “Until SMU starts beating teams like Texas A&M and Baylor, the city won't care.” The Marketing Arm has helped AT&T, HP and Frito Lay use athletic events, like NBA All-Star Weekend and the Super Bowl, to forward corporate messages to consumers. With every campaign the agency has a goal to not just reach more consumers, but also make people care about the brand. “SMU has a perception problem,” Cook said. “One of the [problems] was that football was not a great experience there, that the product wasn’t that good, the team wasn’t big-time — but [that’s] completely untrue.” The Marketing Arm found that 1.7 million college football fans live in Dallas and 67 percent of Dallasites have enormous pride in the city. The convergence of the two facts presented an opportunity to tell the story of SMU as Dallas’ team. “SMU is Dallas’ team the same way that Northwestern may be Chicago’s team and Vanderbilt is Nashville’s team and Miami is Miami’s team,” Cook said. “People in Dallas,


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from Carrollton to DeSoto, have to think that SMU is Dallas’ Team.” With three bowl-wins, a new big-game basketball coach and the conference move to the Big East on the horizon, Cook said the next three years are critical to SMU becoming Dallas’ team. While marketing can help, Cook said the team’s performance will take university athletics to the next level. “I don’t think [the saying] is true yet, but I would love to see that come to be in the near future,” Cunningham said. “I think the basketball team in particular is heading down that path. “ “Having Larry [Brown] helps too,” he added. The upcoming football postseason and basketball regular season could determine SMU’s place as Dallas’ team for the future. With marketing and rebranding, recapturing the 1980s glory days of SMU athletics could be possible. “SMU has not been a powerhouse for years, but manages to still always make progress to rebuild the programs to become one again,” Jones said. “We really could become Dallas’ Team.”

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The SMU men’s basketball team continued its winning ways with a 73-47 victory over Hofstra University on Saturday in what was a homecoming of sorts for head coach Larry Brown. Hofstra, located in Hempstead, N.Y., is about 20 miles from Brown’s hometown of Brooklyn. Brown also spent time in New York as head coach of the Knicks (2005 to 2006) and the Nets (1981 to 1983). Hofstra was without two key starters and two of its top reserves as the four players were suspended from all university activities due to arrests on burglary charges earlier in the week. “[To ] lose starters and key guys, it’s kind of sad because I watched film and they were a well-coached team,” Brown told SMU Athletics. “So hopefully they can get other kids to step up.” At the half, the Mustangs led by 12 in large part because of Hofstra’s poor shooting rate of 21.9 percent. The team’s shooting woes continued in the second half allowing the lead to balloon up to 27 points with 12 minutes left in the game. Hofstra finished with a shooting percentage of 25.9 while SMU shot 47.5 from the field. The Mustangs jumped out in front early ­— scoring the first 10 points of the game and leading by 19 points on two occasions. Led by SMU guard Nick Russell’s 20 points, the Mustangs had four players (including Russell) doubledigit scoring for the fifth time this

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season. Jalen Jones added 14 and Cannen Cunnigham and Shawn Williams had 10. “Nick Russell controlled the game,” Brown said. “he played well and we got everyone in the game and that’s fun.” Jones tallied up 12 boards and Williams had 10 to give each of them a double-double and mark the first time SMU has had two players with a double-double in a game since 2010. SMU guards Brian Bernardi and Ryan Manuel had career highs, scoring eight points each. Jone’s double-double was the third of his career. He is also the first mustang since Papa Dia (2010 to 2011) to have back-to-back double-doubles. Williams’ double-double was the second of his career. It was the third time this season that Russell scored 20 or more points and the seventh time of 10 or more. Russell also had a career-high four steals. The game marked the first time the two teams have ever played each other and the first game SMU has played in New York since the ‘50s. The victory was the largest road win against a division team since a 6840 win against Centenary in 2006. SMU now moves to 8-1, which is its best start since the 2006 to 2007 season (9-1). “I’m not concerned about [our next game],” Brown said. “I’m concerned about the kids doing well academically and that’s real important. You know I don’t think people realize the work load these kids have, but we get a lot of support at school and that’s kind of neat.” The Mustangs will visit Rhode Island for the team’s next matchup on Dec.15.

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S M U -I N -TA O S R S U M M E R & F A L L

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