MARKETING
Facebook: Part II
Face value Alan Devereux, Communications Officer, British Business Group, continues where he left of promoting your business through Facebook. Alan Devereux
L
ast month we created a company page and learnt a bit about coding and computer language. This month we are going to complete the pages. I closed the last article by asking you to upload your image to a site such as www. imageshack.us and to take the HTML code for your company page. Once you have copied the code the site gives you, return to the Welcome tab of your Facebook page. When you click on the welcome tab in the left side menu you will be presented with two boxes. Paste the code into the top box and click save and view tab – then you are free to become either a fan or a non fan. You should now see your image hosted on the page. Congratulations, you have just customised a Facebook company page.
Before we move onto some of the finer points of the page take a look at the page for the sweet Skittles (www.facebook.com/skittles). This is a global brand that has a very simple landing page, one very similar to the page you just created. If you hover over certain elements of the page you’ll note the pictures are links. The company has created multiple images, added the code to the box, and the images have formed one single image. Now look at the page for the movie Tron (www.facebook.com/Tron). This page is a fine example of what can be done in Facebook, if a company has the budget. You can see images and each request you to click on them. Also, if you hover your mouse over the images they all say something different. Let’s now look at how to do that.
Once again you need to click on the welcome tab. Look at the code and look for the words ImageShack - Image And Video Hosting. Without removing the apostrophes, replace these words with your own. You may want to say Hello or Click here. These words will be the ones someone sees when they hover their mouse over the image. Then look for href=. Just after this you will see a web address (starting with http://). Again, without removing the apostrophes, add your own web address in its place. Perhaps you want to direct someone to your Website? Once you have done this click save and see the changes take effect. If you have information you want only fans of your page to see you add it to the bottom box. For the landing page click on the wall tab. In the top right corner of your wall page you can see a tab that says edit page, click it. You are now in the back of the page and only you, as page administrator, can see this area. You should click on Manage Permissions in the left side menu and look for the option that says Default Landing Tab. Using the drop-down menu select Welcome. When you have clicked save, anyone who visits your page will automatically see your customised page first. I would advise you spend 20 minutes looking through each of the options in the back of the page to see what else you can tweak.
About Alan Devereux is a husband, father, and Communications Officer for the British Business Group, Dubai and Northern Emirates, and can be found here: http://ae.linkedin.com/in/alandevereux. He can be contacted at info@britbiz-uae.com
36
SME ADVISOR MIDDLE EAST NOVEMBER 2011