SIA Day_3

Official PublicatiOn Sia SnOwSPOrtS ShOw

by the PubliSher Of Ski PreSS uSa

DAY 3

Colorado Convention Center - denver, Colorado, USa

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REAL MOUNTAINS! REAL SNOw! REAL BUSINESS! All AT The snoW shoW’s neW denVer hoMe! READY FOR THE wINTER GAMES? olyMpiC eXhibiT Will MAKe sure you Are! geT To The yArd for SNOwSPORTS AT ITS MOST CORE! AFTER-HOURS!

FASHION

Trends for The Ages diAl in Cold WeATher CulTure

HELMETS

Money on My Mind hoW sAfeTy = sAles

HOT PRODUCTS

AppArel’s eArly reTurns seT fAshion sTAndArds

4 FOR THE FUTURE

deeper W/JereMy Jones on poW & his neW snoWboArd brAnd

Photo: Purgatory at Durango Mountain Resort

FIND NEW STYLES FROM THE FASHION LOUNGE, BOOTH 1164.

The Snowsports Product Cycle What EvEryonE nEEds to KnoW about rEps

BE IN THE KNOw

doWnloAd The siA shoW App AT iTunes App sTore (seArCh siA shoW)

the Sia ShOw iS wireleSS — read thiS magazine Online at SkiPreSSwOrld.cOm/SnOwPreSS

INTRODUCING POLARTEC® POWER SHIELD® PRO. THE HIGHLY WATER-RESISTANT SOFT SHELL THAT BREATHES. We’re redefining breathability with our revolutionary new Polartec® Power Shield® Pro. It’s the best combination of air permeability and weather protection ever created in a soft shell.

The result: You keep warm and dry. And we’ll keep creating breakthrough performance fabrics.

Find out what is possible with Polartec® at booth 36075.

TOP NEWS EDITORIAL

EDITORIAL

EDITORIAL DIRECTOR // Peter Kray

EDITORIAL DIRECTOR // Peter Kray // peter@skipressmag.com

MANAGING EDITOR // Lori Knowles FRENCH EDITOR// Claudine Hebert FASHION EDITOR // Krista Crabtree SENIOR EDITOR // Eugene Buchanan SKI & ACCESSORIES EDITOR // Douglas Schnitzspahn SKI BOOT EDITOR // Steve Cohen SNOWBOARD EDITOR // Mike Horn DENVER EDITOR // Jason Blevins

SENIOR EDITOR // G.D. Maxwell // max@skipressmag.com EDITOR, CANADA // Lori Knowles // lori@skipressmag.com EDITOR, QUEBEC // Claudine Hébert // cloclo@mlink.net

PRODUCTION PRODUCTION MANAGER // Stéfan De Gagné PHOTO MANAGER // David-Olivier Gascon GRAPHIC DESIGNER // Martine Bélanger GRAPHIC DESIGNER // Vanessa Primeau Geoffroy PHOTOGRAPHY// Tom Winter SKIPRESSWORLD.COM/SNOWPRESS TECHNICAL SUPPORT // Patrick Leith PUBLISHING & SALES SALES AND PUPLISHER// Jean-Marc Blais SALES REPRESENTATIVE // Harry deHaas SALES REPRESENTATIVE // Scott Leonard SALES REPRESENTATIVE // Peter Kirkpatrick Printed by Publishing Printer

THE OFFICIAL PUBLICATION OF SIA SHOW IS PUBLISHED BY

COLORADO CONVENTION CENTER - DENVER, COLORADO, USA

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PUBLISHING & MARKETING PUBLISHER // Jean-Marc Blais // jmblais@skipressmag.com ACCOUNTANT // Nicole Vinet // admin@skipressmag.com PRODUCTION OPERATIONS MANAGER // Stéfan De Gagné // stefan@skipressmag.com PHOTO MANAGER // David-Olivier Gascon // David@skipressmag.com GRAPHIC DESIGNER // Martine Bélanger // martineb@lexismedia.ca GRAPHIC DESIGNER // Vanessa Primeau Geoffroy // vanessa@lexismedia.ca SALES SALES REPRESENTATIVE // Harry deHaas (905) 471-9276 // harry@skipressmag.com SALES REPRESENTATIVE // Alex Beauregard (514) 270-0997 // alex@skipressmag.com SALES REPRESENTATIVE //Scott Leonard // 970-274-6655 // scott@elevationoutdoors.com INTERNET TECHNICAL SUPPORT // Patrick Leith // patrick@solutionsgecko.com CIRCULATION CIRCULATION MANAGER // Marc Allard// marcallard01@videotron.ca While Ski Press World takes all possible precautions to ensure factual accuracy in its pages, it is not responsible for errors in the information published. Suggested retail prices printed in the magazine are subject to change without notice.

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Boa Burgeoning Hasta luego, snowsports shoe laces. Boa Technology, a reel-based closure system utilizing aircraft-grade stainless-steel lace, is avalanching into the market at Lindsey Vonn speed. Gram-for-gram stronger than tank armor and including a “Dialed in for life” guarantee, the lacing system can now be found in more than 80 models of boots from the top eight brands in the U.S., including K2, Ride, DC, Vans, Flow, ThirtyTwo, Salomon and Head, its new two-dial Focus system leading the charge. It’s also making inroads into the ski boot category, integrated into six different AT and telemark boots for Black Diamond, including three each in its Power and Efficient series. “Snow sports is our bread-and-butter category,” says Marketing Director Garett Graubins, adding that it comprises up to a third of the company’s sales. Marmot also unveiled the system on its new Cat Track and Access guide jackets at this year’s show, using the technology for a new hood closure. But the real growth might well come in the alpine category in years to come. “We firmly believe in only working in categories where we deliver a clear performance benefit,” says Graubins. “Based on the success of the Black Diamond line, it’s clear that it offers that for skiing, so it wouldn’t be shocking to see us in more alpine boots in the future.” — EUGENE BUCHANAN

CHRIS DAVENPORT TAKES SPYDER BACKCOUNTRY When pioneering ski alpinist Chris Davenport’s contract with Helly Hansen ended last fall, Boulder’s Spyder Active Sports immediately stepped in and recruited the big mountain icon. It seemed an uneasy fit. A company specializing in racewear and frontside gear sponsoring an exploring mountaineer?

They offered Davenport a “clean slate” to design his own Spyder backcountry line.

“You don’t say no to that kind of opportunity in this business,” says the perpetually goggle-tanned Davenport, 39.

Davenport joins former Helly Hansen pro Stian Hagen in developing Chris Davenport’s new mounSpyder’s first-ever backcountry line. Davenport says the technical taineering / backcountry line and softshell collection of jackets and pants will include a never- with new sponsor Spyder will before-seen use of down and technical fabrics. He promises a clean hit shelves in 2011. design, with a roomier feel than most mountaineering apparel. He and Hagen are working on the name, which will include its own logo beyond Spyder’s famous arachnid. The idea is to tap Spyder’s technical prowess in racewear “and turn it toward the backcountry,” Davenport says.

“We are really shaking up the way Spyder works as a brand,” says Davenport, whose relaxed big-mountain style still graces Helly Hansen promotional posters. “We want to be the company that comes from a rich skiing heritage.” — JASON BLEVINS

Above and Beyond: Under Armour receives this year’s Doc DesRoches Award from SIA and the U.S. Ski Team for its promotion of the team’s brand and athletes. From left: Under Armour’s Kevin Eskridge and Nick Cienski, with U.S. Ski Team President Bill Marolt and SIA President David Ingemie.

SNOWPRESS DAY 3 skipressworld.com/snowpress 3

top news Revved Up: SIA Incoming Prez Tim Petrick

PSIA Enters the Matrix PSIA marketing director Andy Hawk cut his teeth working at Skiing and Ski Racing magazines so it should be no surprise he has turned PSIA/AASI into a multi-channel media production company that gives the organization better tools for instructors.

Industry veteran Tim Petrick has a full plate. As chieftain of sales and marketing for Rossignol he is realigning one of the world’s largest ski makers. As incoming chairman of the SIA board, he’s captaining an industry weathering a perfect storm of reticent consumers, economic unrest and uncooperative weather.

“There has been a lot of relocation and suffering in the ski industry,” he says.

But signs of an industry recovery are emerging.

Reduced manufacturing has flushed inventory out of warehouses and back shelves. A conservative, made-to-order ethos is keeping supplies in check and corralling expenses. The consumer-pleasing bargains that flooded the market and choked both retailers and manufacturers last season are disappearing.

Andy Hawk shows off PSIA’s new interactive videos.

The organization, which is about to celebrate its 50th anniversary, has been busy consolidating. PSIA and AASI will be more closely linked as will the way the organization presents all four of its disciplines — alpine, snowboard, nordic and adaptive. Hawk has already combined the ski and snowboard magazines into one, high-quality book called 32 Degrees and

created an HD TV show that will air on MSG, RSN and NESN. But the centerpiece of the new PSIA is The Matrix, an interactive online database of more than 500 video clips that help members teach. (It also comes with a printable PDF.) The videos are arranged by discipline, skill and terrain, so that, say, a snowboarder could look at rail-slide pop technique or an alpine skier could study edging on ice.

“We are taking our message and delivering it in a way people expect to receive it,” says Hawk.—DOUG SCHNITZSPAHN

“I think both retail and manufacturing have kind of had a big slap of reality,” Petrick says. “Maybe it was the reality check this industry needed.”

If anything, scarcity of certain hot products – like the near mythical Rossignol S7 – will reignite passions when skiers and boarders find them back on the shelves.

In Your Face

“Skiing and snowboarding are two sports that people build their lives around, there really are very few sports that inspire that kind of passion,” says Petrick, describing a recent ski day at Crystal that drew ambivalence from his hardened pals but revved him deeply.

Political Powderhound: U.S. Senator Mark Udall (D, Colo.) takes a break from strolling the show at the Icelantic booth.

From left: Icelantic founder Ben Anderson, Sen. Udall, SIA President David Ingemie and former SIA Board Chairman Mike Carey.

He’s feeling that same fiery tickle again in Denver.

This show should relight the passion in an industry fueled by powdery grins and mitten-clad high-fives.

“My ideal for a national show like this is that it should bring together the holy tribe of gravity and give us a reason to worship and celebrate the sports we are so lucky to be a part of,” Petrick says. — JASON BLEVINS

Happy Birthday Klaus!

BAM! BAM! In-your-face colors and wild art highlight 2011’s crop of out-there snowboard graphics.

One of the ski industry’s most venerable figures turned 90 this year. Here’s a list of just a few of the things in skiing that Klaus Obermeyer has outlasted: Snowblades Neon The American Skiing Co. Safety Straps Fixed Grip Chairlifts The Snurfer RD Skis Vedeling Spademan Bindings Stretch Pants

Incoming SIA chairman Tim Petrick expects the Denver Snow Show to reignite the industry’s passions

4 Snowpress DAY 3 skipressworld.com/snowpress

Official Industry Supporter

LIVE IN DENVER SATURDAY:

Après drink specials including $5 margaritas and free collector’s edition pint glass with Bud Light purchase.

Snowboard Big Air | Snowboard Superpipe | Snowboarder X

WATCH THE ACTION ON A 25’ BIG SCREEN AT

SKYLINE PARK | 5 - 9PM 16th Street & Arapahoe | Beer Garden

Après and late night specials with 20% off food and $2.50 Bud Light pints.

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TOP NEWS

What Does Mom Want?

Every woman wants to look good. But she’s not so keen on sacrificing comfort. In this selection of powderwear, she’ll look hot…and she won’t mind doing it.

CANADA GOOSE

POWDERHORN

WITH A TWIST

CHAOS

CANADA GOOSE

WITH A TWIST

Canada Goose goes up-market with the groundbreaking Hybridge Hoody, a hybrid of softshell and down that’s both warm and mobile. Hutterite white duck down lines a woman’s traditional cold spots around the neck, back and shoulders, while softshell materials along the arms make way for free and easy movement.

New to SIA: With A Twist’s collection of knits that approach the après-ski scene a little bit differently. Twist’s line of sweaters, dresses and shrugs mix traditional nordic appeal with designs that are sexy, fun and flirty. Shown here: a nordic shawl labeled The Katarina.

POWDERHORN

CHAOS

Powderhorn’s Powder Smoke in Scuba Blue is guaranteed to light up the slopes. But it’s not all good looks and shimmer. The jacket’s ceramic down fibers dispense heat throughout the garment, keeping mom warm, dry and stylish.

Moon Shadow by Chaos has had a prolific pre-show season, producing sustainable hats that are warm, stylish, cute and funny. Mom will be hip with her kids in this mohair Viking. — LORI KNOWLES

Talking Fast with Olympic Mogul Skier Patrick Deneen Patrick Deneen signs posters at the 180s booth

Unassuming yet incredibly focused on the hill, moguls whiz kid Patrick Deneen is headed to the Olympics next month. The 21-year old from Cle Ellum, Washington, has held the No.1 ranking in USA mogul skiing and grabbed five World Cup podiums over the past two years. We caught up with him at 180s, where he’s been helping develop product.

How have you been training for the Olympics?

The sport is very technical. So much of it is mental. There’s a lot of visualization. You need to picture the perfect run. But you can’t train on the same run you will ski at the Olympics.

It’s a fine balance too. You need to train as hard as you can to be ready but you also need to hold back a bit. You don’t want to get hurt. That’s why I have been skiing a lot on the World Cup, ramping up for the Olympics.

Is there extra pressure to win at the Olympics?

Of course. I try to win every competition I’m in. That’s why I compete. So I’m not going to approach it differently, but at the Olympics crazy stuff happens. You don’t play it safe.

You’re not thinking about anything else but the win. You have to ramp it up. Go faster. Go bigger. Hopefully, you hold it together.

How can we grow youth participation in skiing?

Kids love being out on the snow. They love moguls. It’s fast. There are big jumps. It’s fun to watch. They love skiing when they get to the hill. What it comes down to is that there are very few opportunities for them to get to the slope. We need to get parents to bring kids to the hill. But that’s a challenge since it’s expensive. That’s where skiing takes a hit.

— DOUG SCHNITZSPAHN

Jones Bros. Take On Congressmen & Climate Change How do you fire up politicians grappling with the issue of climate change? Show ‘em a ski flick.

But it wasn’t your typical ski porn that brothers Steve and Jeremy Jones debuted for congressmen and senators in Washington D.C. this week. Their movie Generations – a collaboration of the Jones’ Teton Gravity Research, Boulder, Colo.-based Protect Our Winters and The North Face – shares in-your-face evidence of how warm winters are crushing mountain culture.

“When we don’t have snow, it hits every facet of the mountain economy really hard,” says Jeremy, who’s hoping his sway as an influential big-mountain snowboarder transfers to senators. “We put a human face on climate change, which they don’t see every day on Capitol Hill.”

This week in D.C., the Jones screened their film, with the biggest athletes on snow describe lives fulfilled by snow and crippled by its absence. From the trenches of climate change advocacy, the brothers heard that it was time to yank the alarm among the snow sports community.

Firing up skiing and snowboarding communities “is hugely critical,” Steve says.

So the Jones’ tetongravity.com site will soon offer visitors click-to-send form letters to senators urging support for the climate bill.

“If there’s one thing I took away from this trip, it’s that if you really reach out to your local congressman or senator, your voice is heard,” Jeremy says.— JASON BLEVINS

6 SNOWPRESS DAY 3 skipressworld.com/snowpress

SLIDER’S iCYCLE KONG Slider Corp.’s new iCycle KONG marries snowboarding, trike-biking and sledding in a snowsports three-way. The patented design allows for shockabsorbed carving in the winter. Add the $1,079 ride’s wheels and it’s a year-round gravity toy.

Photo: Slider CEO Lynn Marks and Bentley Surdyk are ready to ride.

SKI THE BEST OF COLORADO

INNOVATION AWARDS MOUNTAIN HARDWEAR OUTDRY GLOVES

From the Editors of SnowPress

SMART: New Ideas, Better Performance

The question most asked of us on the show floor, “What are you seeing that impresses you?” Everyone wants to find that hot new and dynamic product that makes life better on the slopes. Well here you go. The following products blew our minds. They employed smart, simple innovations to improve the experience of the sport. Meet the winners of the SnowPress Show Daily innovation awards for the best of the best in slopeside smarts.

Mountain Hardwear’s Paige Boucher calls Italy’s OutDry, a four-way-stretch, waterproof, polyurethanewelded lamination available in its new 13-model glove line, “one of the biggest technological advancements in material of the century.”

The breakthrough bonded membrane technology, which also offers increased dexterity, can be found on two new spring ski gloves for 2010: the Pistolero and the Minus One. “No one’s ever been able to make a truly waterproof/breathable glove before,” she says. “It’s pretty revolutionary.” How good is it? As a result of the material switch, Gore cancelled Mountain Hardwear’s accessory license.— EUGENE BUCHANAN

ROSSIGNOL AVENGER SERIES This year Rossignol has added two new skis – the 74 Carbon and 74 Composite – to its all-mountain Avenger line, bringing the series’ SKU count to six.

With the line’s 82 TI and 82 Carbon already two of the company’s top-selling skis, the new offerings, which come at a better entry-level price point of $550, are poised to add to the accolades by incorporating Auto Turn rocker technology to the design, combining camber underfoot with early rise rocker toward the tips and tails. The 74s, which measure 74mm underfoot, come in 146, 156, 166 and 176cm sizes. (Photo: Rossignol’s Ron Steele)— EB

SPARK R&D DYNAFIT ADAPTERS The backcountry, light-touring, freeride paradigm shift ain’t just for skiers. As evidenced by the buzz at this show, split boards are on the rise. But the advantages of super-light, easy-touring Dynafit bindings seems reserved for the skiers, right?

Nah, core backcountry boarders have been retrofitting Dynafit bindings for split boards and hard boots to take advantage of the system’s better touring and mountaineering capabilities (try putting crampons on a soft boot). While retrofitting requires a whole binding, Spark’s adapters ($65) use just a Dynafit toe piece (sold for $164) that snaps into the binding plate. You can even switch it out to use soft or hard boots on the same board.

— DOUG SCHNITZSPAHN

POC RECEPTOR BACKCOUNTRY WITH MIPS When your head makes full contact with a tree, the damage only partly comes from the impact to the bone. Your soft brain also slams against the inside of your skull.

Helmet shells protect from the first injury but not the second. So POC partnered with MIPS technology to create a helmet that addresses both problems. The helmet’s inner liner is held in place by a pin that releases on impact, allowing the shell and liner to move independently, providing better cushioning the brain. It also offers all the shell protection and ventilated cool of POC’s standard Receptor lid. The helmet comes with replacement pins. — DS

8 SNOWPRESS DAY 3 skipressworld.com/snowpress

STRAP PAD What began as a tool for easing chairlift pain from a dangling snowboard is appealing to experts who appreciate the Strap Pad for its grab potential. Some expert riders are telling Strap Pad creator Asher Metchik that the looped stomp pad enables solid one-footed landings and more trickiness.

The one-year-old company is marketing to both camps, promising chairlift relief to kneepained riders and more control for single-clamped scooters, while letting the experts create their own uses for the grab loop. Metchik also provides logo-branded Strap Pads to rental shops. —JASON BLEVINS

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WHO NEW Nearly 100 new exhibitors are on the Colorado Convention Center floor here at the first ever SnowSports Industries America Snow Show, helping fuel the energy and innovation for where our industry goes next. Check out the aisles to see all of them, and check our ‘Who New’ column every day as well, for a snapshot of some of the newest stars of snowsports.

SURFACE SKIS With 14 models of skis and an avalanche of momentum, Surface Skis out of Salt Lake City is poised to turn heads.

Loki

And that’s exactly what its users do as well. Everything

Grand Junction, Colo.-based Loki doesn’t have to go far to test its mountaineering and skiing apparel. The San Juans, and ice-climbing Mecca of Ouray, are just two hours away. That proximity is reflected in its product line of high-performance hard- and softshell jackets, pants, shells, puffies, gloves, hats and more.

“We take more of a Volkswagen than an Audi approach,”

the six-year-old company makes is twin tip with different shades of rocker in their maple and poplar wood cores. says founder and president Mike Schneider, adding that nothing retails for more than $599 and they offer a 50 percent margin to all dealers. “Our distribution has exploded and we don’t have a choice but to attend

The 12-year-old, six-employee company has been growing quietly every year, even in 2009, and is finally ready to augment its international distribution with a bigger push domestically. “We’ve been experiencing a lot of growth and now we’re ready to break on through to the other side,” says spokesman Eric Wilson, adding that it’s also attending the show to expand its U.S. rep base. Of particular note: a price point softshell jacket called the Mountain Ullr, made from four-way-stretch Asgard; and the new Access Mitt, a high-performance mitten that lets you pull your thumb out for maneuverability. — EUGENE BUCHANAN

the SIA show to showcase our products. We’re now in 22 countries and are looking to expand our retail reach in the U.S.” Of note: a line of junior park skis called Next Life; the big mountain Live Life line, measuring 156/120/135; the Green Life, utilizing recycled base and sidewall material,

BaseCamp Pro big mountain skier Abbot Smith has gotten hurt plenty dropping big lines, and seen friends maimed for life. That’s why he’s so excited to debut his new line of spine-protecting backpacks at this year’s SIA show.

“I’ve always been a big advocate of spinal protection and helmets,” says Smith, who bases his year-old company out of Winter Park, Colo. The result is a line of three packs – the Freeride, Freeride Pro and Straight Jacket series – all of which include three layers of thermo-formed spine protection.

with the commitment to plant 10 trees with American Forests for every pair sold; and the Save Life, a price point all-around ski measuring 100mm underfoot and offered to ski patrollers for just $199, with a percentage of sales donated to the National Ski Patrol Association. — EB

Its WCS (Worst Case Scenario) system is also removable for use as a shovel or emergency splint. “I’m just hoping to get the word out on it at the show and get it in front of retailers,” says Smith, who also plans to promote it via a product marketing tour while competing on this year’s six-stop Freeskiing World Tour. — EB

Molehill Mountain Equipment Molehill Mountain Equipment arrives with a complete line of kids apparel, including jackets, bibs, pants and hats. The 15-year-old, Sand Point, Idaho, company makes it easier with outdoor apparel for kids of all walks (and even those without). New this year is the company’s Two and a Half Layer All Weather Gear, consisting of waterproof/breathable jackets, pants and suits, all with taped seams, as well as a quilted synthetic bunting (one-piece suit) and jacket to augment last year’s down line.

“We’re looking forward to coming to Denver,” says president Doug Faude, adding that 2009 sales were slightly up over 2008’s level. “Its location means a lot of our smaller accounts will be able to come. We’re hoping to use it to pick up some new dealers, as well as meet with our existing client base.” — EB

10 SNOWPRESS DAY 3 skipressworld.com/snowpress

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TOP TRENDS

Apparel: Trends for the Ages SKIERS AND SNOWBOARDS OF EVERY AGE GET GREAT FIT, COOL COLORS AND SHELTER FROM THE STORM.OCKERED BOARDS FLEX THEIR CORE It’s hard to keep track of all the looks and styles on the slopes these days. Gone are the days of dressing like either a racer or a recreational skier: Not only are there different kinds of skiing and riding such as backcountry and park and pipe, but people continuously blur the lines of fashion with their personal preferences. Companies are focusing on appealing to different categories such as youth, snowboard, sidecountry, crossover and alpine. SnowPress lists some of next season’s hottest trends for a multitude of snowsports enthusiasts

YOUTH More and more kids are hitting the slopes and manufactures are paying attention to what kids—and their parents—want: cool clothing and more choices in sizing.

Burton adds junior sizes to their women’s collection this season to fill the gap between the youth and women’s collection. KJUS launches a junior collection for the first time, including three jackets for each gender. Obermeyer’s extensive toddler, youth and junior collections have unique styles—some with their I-Grow system, or grow cuffs in the outerwear—and various size runs.

SNOWBOARD There are still lots of statement-making prints and motorcycle, gangster or Hollywood-inspired bling, but function wins out as a determining design factor this season. “We are seeing a demand from the progressive riders for longer jackets to keep them covered while they are riding in the park, but still with the same flattering silhouettes so they can rock their jacket on or off the hill paired with slim fitting pants,” says Katie Bedwell, senior product manager for Burton women’s outerwear.

Cappel upgrades their insulation by using PrimaLoft Sport and Infinity in the highend pieces. And Ride features a new printed application look that appears transparent though it’s printed on the backside of the fabric. Look for waxed denim, plaids, stripes, woven jacquards, micro pinstripes, houndstooth yarn-dyes and tons of detailing in the design, fabrication, trims, and linings to also grace the parks and slopes.

SIDECOUNTRY Backcountry’s little sister, the relatively new lift-served sidecountry category, demands highly technical—yet stylish— outerwear that accommodates all of their technological needs. “In the past decade, we have seen snowsports gear become more and more ‘featured out,’” says Tara Latham, Arc’teryx product designer. “There has been a continuous movement towards overt call-outs to innovation (iPod features, glued in pockets, ventilation holes, Recco). These features have found a new way to be incorporated into the overall design of the garment.”

Marmot showcases a collection built specifically for sidecountry users called the Coombs collection after legendary big-mountain skier Doug Coombs with Intelligent Shock Absorption material debuting in the jackets and pants.

Technical softshells and lightweight down also evolve.

Salomon introduces the S-Line, a 3:1 jacket which combines mobility and waterproofness with warmth in an outer ClimaPro softshell which can be paired with a down jacket. And Mountain Hardwear focuses on Core Climate Control by introducing portable heat and power jackets enabled by Ardica Technologies that can generate nearly 9 hours of heat.

CROSSOVER Some companies crossover party lines by offering youthful prints as well as technical fabrics with a wide variety of sizes and styles. Orage’s wide appeal is thanks in part to their offering of three color stories as well as three unique fits. Orage hits another trend this season by offering a new “tight pant” fit in the men’s line.

Patagonia reaches a wide range of ages by focusing on timeless designs, many borrowed from the runway and other sports. “It seems that there is no lag between sportswear/fashion trends and outerwear trends these days,” says Judy Kim, product line manager for Patagonia’s ski/snowboard line. “In addition, bright colors will continue, more textures/jacquards/novelty-weaves for surface design, and less loud, over-the-top prints.”

For Scott USA, colors are trending brighter for next season. They also feature a reversible, technical, 2-layer down jacket.

ALPINE Speaking of timeless, the alpine category appeals to skiers who appreciate innovative fabrics and features plus clean lines and silhouettes. “Brands in skiwear are going to be going back to more conservative styles and colors for the bulk of their collections,” says Ted DeInnocentis, national sales support for KJUS USA. “ The far out colors and patterns will be put on the back burner for at least a season or two until the market recovers. Solid colors with clean lines seems to be what the consumer desires in tough economic times.”

Highlights here include Volkl Performance Wear’s outerlayers, both insulated jackets and shells, designed with the newly developed Sympatex—a waterproof and breathable membrane that is both PTFE-free and biodegradable. And Spyder’s new slippery race suit, making a grand debut at the Olympics.—KRISTA CRABTREE

12 SNOWPRESS DAY 3 skipressworld.com/snowpress

“There is no lag between sportswear/ fashion trends and outerwear trends.”

OFFICIAL INDUSTRY SUPPORTER

TOP TRENDS

Helmet and Goggle Trends THE (BRAIN) BUCKET LIST Helmets and goggles are constantly improving how they protect your head and eyes, but many are also integrating freeride style and performance. Here’s your tour of what’s hot: SMITH While many brands have been talking sustainability over the past decade, Smith has been proactive in developing green technologies – particularly in its Evolve line – that are integrated into product performance. That’s all-important at retail where customers make helmet decisions based primarily on style and price, and green cred comes in as an added-value proposition.

Along those lines, Smith has crated new Evolve versions of top styles like its brand-new, super-ventilated Vantage helmet and its “unfoggable” Prophecy goggles. Evolve products use a castor-oil-based Pebax Rnew plastic and recycled materials in lieu of petroleum products.

“The Evolve program is very important to Smith as we are focused on changing the irony that the outdoor industry is endangering the very environment we love,” says vice president of product and design, Eric Carlson. “We have eliminated 50 percent to 96 percent of virgin petrol-chemicals in these products with zero performance sacrifices.”

GIRO Giro’s focus has been on integration, developing helmet and goggle systems that work together to provide fit and performance as well as matching style. The new Chapter is a low-profile helmet designed with an adjustable Intake Port ventilation system for the demands of backcountry and halfpipe hiking. When it comes to goggles, the brand has been thinking about value and versatility with the Parkstrap versions of its Basis and Station goggles that allow riders to run goggles under or over a helmet.

And on the performance end, Giro has partnered with Carl Zeiss Vision, a division of the 100-year-old German company famed for its optics in everything from highend camera lenses to high-tech microscopes.

“The bottom line is we’re developing new ways to blend technical features, like adjustable fit systems and active venting between the helmet and goggle, with apparelinspired finishing details and an emphasis on versatility, that will allow any rider to get a set-up that looks, fits and feels like it was made for them,” says Giro senior brand manager Eric Richter.

SALOMON With an eye on the perfect fit, Salomon has extended its Custom Air System to all of its helmets. Launched last show, the system works by means of an easy-to-manipulate, builtin air pump that inflates a bladder to create a perfect fit on any head. A release valve lowers the pressure. Salomon points out that fit is in itself a safety feature, since a loose fitting helmet does not protect as well as a snug one.

POC Swedish brand POC used to be know primarily for its racing cred. That hasn’t changed, but POC has also focused on European freeriding culture and that vibe has translated well into growing popularity in North America. Case in point, the brand’s new freeride Frontal helmet, which was designed to provide the ventilation necessary for slogging in the backcountry. It combines four different ventilation systems in a hybrid of hard shell and in-mold helmet.

POC hasn’t ignored racing either. The brand’s mandate to develop products that could save lives and reduce the consequences of accidents compelled the creation of helmets that provide protection after multiple crashes. Most helmets rely on EPS, which is technically only designed to take one impact—and often deteriorates from getting knocked around smashing into gates. So after coming to the realization that racers take between 200-1,000 knocks to the head each year, POC developed a multi-impact EPP to replace the EPS in its Skull Comp and Skull X helmets this year.

BERN One newcomer picking up a lot of traction is Massachusetts-based Bern Unlimited. Begun in 2005 with the concept of creating a helmet that could cross over into a wide variety of action sports (skateboarding, skiing, snowboarding, wakeboarding, cycling), the brand has differentiated itself by its style, which is far cooler than the average brain bucket, and by creating light, strong helmets using materials such as carbon fiber and EPS foam.

“We have always tried to give people a helmet brand they could relate too, DIY, core, underground. I think branding a helmet as been an afterthought for so many companies, why can’t a helmet be a cool piece of gear and brand like goggles or gloves?” says marketing manager Josh Walker.

—DOUG SCHNITZSPAHN

SKI THE BEST OF COLORADO

SNOWPRESS DAY 3 skipressworld.com/snowpress 13

HOT PRODUCTS

Hot Products: A Roundup of 5 Hot Apparel Pieces for 2010

BY KRISTA CRABTREE

OUR APPAREL EDITOR PREVIEWS HER HOTTEST PICKS FOR NEXT SEASON

MARMOT CAT TRACK JACKET The Coombs collection caters to the sidecountry skier—those who use lifts as a vehicle to get out-ofbounds. Coombs would have applauded the innovation in the Cat Track ($350): Akin to silly putty on steroids, molecules in the D30 fibers lock together upon impact to absorb energy. The laminated soft shell features D30 in the shoulders to protect skiers in the glades, while shouldering skis on long hikes and under heavy packs (also in the knees of the Edge Pants; $250). marmot.com, 800-882-2490

BURTON JOPLIN JACKET Known for its innovative printing techniques, Burton continues to focus on progressive styling with unique twists on classic prints. Case in point: The women’s Joplin Jacket ($279) has a one-of-a-kind pigment print that looks like acid wash splatter from the ‘80s. The jacket also has a military-inspired fit and beaucoup de detailing. burton.com (800) 881-3138

CANADA GOOSE HYBRIDGE JACKET Canada Goose has been keeping Canadians warm for over 50 years, filling their jackets with highend down from Northern Canadian Hutterite white ducks. The HyBridge Jacket ($475) blends the high loft and thermal properties of down with the maneuverability of a soft shell using Thermal Mapping Technology, which offers gender-specific warmth and mobility to core areas. canada-goose.com, 888-668-0625

MOUNTAIN HARDWEAR ENYO AND SVEDA VESTS

POWDERHORN POWDER RIDE JACKET Gone are the days when precipitation meant your puffy felt like a wet cat: Down has gone through a reformation.

Not only is the Powder Ride ($475) lighter and thinner than down jackets of yesterday, but its breathable, waterproof exterior is laminated to a ceramic down interior, which mixes ceramic powder with down to increase thermal retention. powderhornworld.com, 866-455-1775

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Literally “hot products,” the Enyo and Sveda ($225) for women and men, respectively, are portable heat and power Ardica Enabled softshell vests. When used with the Ardica Moshi Power s y s t e m a n d Te c h n o l ogy Connector Kit (sold separately), each can generate up to 8.6 hours of heat powered by handheld electronics such as cell phones, MP3 players and GPS units. mountainhardwear.com, 510-558-3000

OFFICIAL INDUSTRY SUPPORTER

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COVER STORY

The Snowsports Product Cycle: How We Communicate BUILDING RELATIONSHIPS WITH REPS

BY EUGENE BUCHANAN

Oh, to be a rep in these challenging times. It’s like being caught in a wallowing snowstorm, with flurries coming from all sides – the manufacturers they represent, the retailers they serve, and the consumers at the end of the line.

and manufacturers as to where the market really is.

They know who’s buying what and are invaluable in helping retailers with their product selection.”

the attitude and personality of the brand and create excitement on the sales floor – you can’t replicate that from afar.”

But don’t just take her word for it. If anyone can attest to the value of a rep in today’s business climate, it’s the manufacturers.

DOING MORE WITH LESS

But never have their services been needed more.

“Reps are more important than ever,” says Debbie Motz, executive director of the Eastern Outdoor Reps Association (EORA), a sales force organization with 450 members. “And they’re getting pulled in more directions than ever. Not only do they work for themselves, but also for dealers and manufacturers. They help everybody plan their business, which today is more important than ever. They’re advisors for both retailers

“They’re super important to the sales channel,” says K2 Sport’s Mike Hattrup. “When I first started K2 Telemark, it was so low budget that I couldn’t afford them. So I went to the trade shows, collected orders and sent off clinic information myself. I hired reps the next year and my sales increased 50 percent. Reps know which shops are the best in the territory, can help them select the right product mix, and are invaluable in educating the shop employee. They convey

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The problem, says Motz, is that in these tough economic times, manufacturers are placing more demands on this vital cog in the wintersports wheel, all while traditional rep costs of doing business – like gas, hotels and meals – continue to rise. “And reps are the only ones not getting a raise,” she says. “You never hear of someone’s commission levels going up. It’s a much more challenging environment today, and reps have to be a lot smarter in how they do business.”

Indeed they do. The Bureau of Labor Statistics reports that the sporting goods retail categor y is down

SKI THE BEST OF COLORADO

30,000 jobs since september 2008. further, the 2008/’09 snow sports season saw its worst economic conditions in recent memory, with consumers losing 35 percent of their wealth and the unemployment rate for those in the snow sports demographic increasing from 2.1 to 4.7 percent. while things are looking up – Boulder, colo.’s leisure trends Group reports a 12 percent growth in outdoor sales in October 2009, the first positive growth month in a year, and indicators point to a dropping unemployment rate – reps are still in the crosshairs of both manufacturers and retailers not wanting to be left holding inventory. “a lot of business is down and the market is smaller,” maintains Mike lamb, 58, a 30-year rep carrying atomic, uvex, swix and wintersteiger. “there are more brands and fewer places to place them.”

Jump to the west coast and the problems are the same. “the problem is a lack of customers,” says Mike day, who has 35 years in the rep trenches, most recently carrying nine categories for scott. “a lot of retailers have gone out of business so there are fewer buyers. He adds that in the ‘90s there used to be as many as 150 shops in southern california; now there are seven to eight. and even though sports chalet has increased its footprint to 57 stores, things just aren’t the same.

He says a lot of it boils down to a burgeoning demo market. “customers who might have purchased something before now seem to be turning to demos,” he says. “they maybe go out 10 times a year or so, and for less money they can use better, more modern equipment.”

The role of relaTionships despite all this, most feel a rep’s role is the same as it’s always been: facilitating communication between shops,

Official industry suppOrter

snOwpress day 3 skipressworld.com/snowpress 17

COVER STORY employees and manufacturers to generate enthusiasm for a product. “There’s not much of a difference between our roles today and in years past,” says Rossignol rep Tim Parker, who carries the company’s entire line of alpine, Nordic, snowboard and softgoods. “We’re working to become better partners with our customers.

With expenses increasing, you just have to be more focused and efficient.”

What has changed is the days of huge buys up front.

Retailers need their hands held more, adjusting to a new era of in-season buys throughout the winter. “People are trying to find more ways to do business on a consistent basis,” says Lamb. “Shops and vendors are having to keep inventories more level rather than bulking up orders all at once – they’re updating their inventory more regularly rather than one big buy. Reps need to be in better contact with shops.”

Another problem, he notes, is many retailers relying on less-qualified sales staff to move winter wares. Many manufacturers have also cut back on funds previously allocated for things like point-of-purchase displays, placing an additional burden on merchandising. Even the role of reps showing up to organize demo days has changed, he says. “Consumer demo days seem to have waned in importance compared to new product demos for shops.”

All this makes a rep’s role more pertinent than ever.

“It’s back to the role it was 15 to 20 years ago,” Lamb says. “More and more reps are trying to do as much as they can over the phone and via email, but dealers need to be serviced now more than ever. Reps need to be in constant contact.”

FACE TIME

Facing extra burdens, reps are continually turning to organizations like Motz’s for a helping hand. Motz says that EORA, which has an annual retention rate of 90 percent, attracted 48 new members in 2009, on top of 48 new members in 2008. “We’re really trying to address how to help them with everything from shows to benefits,” she says, adding that in 2010 the association is hosting 10 shows for its members, up from 8 in 2008.

While admittedly cost-effective, manufacturers’ efforts to train dealers via the Web isn’t the perfect solution, he adds. “The Internet will never replace face time,” he says.

“It’s hard for a company that doesn’t use reps to generate the enthusiasm they can create on the sales floor.”

Reps also understand the importance of joining forces. “I think we’ll see more agency business,” says Kent Fried, 49, a Mid-Atlantic rep for Hestra, Sun Valley Ski Tools, Lorpen Socks, Carrera and Atomic. “More reps will start banding together so they can carry more lines efficiently.”

Generating this buzz allows reps like Lamb to share the wealth. “When I find something working well,” he says, “I share that with all my retailers. It can be something as simple as displaying companies’ products all together rather all mix-mashed together. If I find things like this kiosk effect to work well, I let my other retailers know about it.”

Reps’ workloads are also increasing. “Manufacturers are in a pinch, too,” says Fried, citing everything from fewer free products to give shop employees to less emphasis on point-of-purchase displays. “With leaner staffs, things are coming back to the rep to get handled that didn’t in the past. The economy’s tough on everyone.”

Of course, Lamb is more attentive than most. He won this year’s Rep of the Year Award from SIA, an honor bestowed via a retailer poll, and estimates he’s on the road as many as 250 days per year. To offset increasing travel costs, years ago he purchased a motor home as a moving showroom. “But I’m an anomaly,” he says.

“Most reps don’t travel as much as I do.”

On the bright side, Fried notes that most manufacturers’ inventory levels have been cleaned up and there likely won’t be the close-outs that have appeared in the past.

At the same time, that also places an additional burden on retailers to buy up front since the product might not be around to re-order later. And that’s where a rep’s true role comes in, he says.

The goods ones prioritize it. “You don’t know what’s going on if you don’t go to the shop,” says Scott’s Day, who still makes it a point to drive around and visit retailers. “You have to go there to see what’s selling and what the trends are.”

“We’re in a relationship industry,” says Fried, who readily admits that he loves his job and loves visiting retailers. “If I have something that won’t work, I don’t push it. And people respect me for that. But the bottom line is we still have to pay the right attention to the right brand.”

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SKI THE BEST OF COLORADO

Introducing the unique new Midlayer Supreme collection featuring weather resistent yarn and skinsoft merino for performance and comfort.

Drop your card off ay SIA at Dale of Norw a daily drawing Booth 769 for orway of a Dale of N Knitshell or Sweater

DALE OF NORWAY SIA BOOTH 769 WWW.DALE.NO

RETAIL / TOP NEWS

Retailer of t h e Ye a r S p o t l i g h t Selected by suppliers and reps in the snowsports industry, SIA’s annual SnowSports Retailer of the Year awards honor eight retail shops in seven regions across the U.S. (Mid-Atlantic, Mountain, New England, North Central, Pacific, South Central and Southeast). The winning shops are chosen for their contribution to the growth of skiing, promotional and marketing techniques, and overall success in snowsports.

Our Retail Spotlight takes a closer look at what makes some of the 2008/09 ‘Retailer of the Year’ winning shops tick.

Hot Apparel News Spyder’s Slipper Suit Spyder has made many innovations in ski apparel since 1978 when their famed padded slalom sweater hit the slopes.

During this Olympic season, ski racers on the U.S. and Canadian teams have cause to celebrate thanks to a new innovation called the Spyder Slippery Race Suit. In a sport where hundredths of a second can mean the difference between a podium and middle of the pack, every little thread or seam counts.

BERG’S SKI & SNOWBOARD SHOP, EUGENE, OR

Spyder’s newly designed speed suits are now

If ever there was a family ski shop, it’s Berg’s in Eugene, Ore. Founded as a Nordic shop out of a gas station in 1955 by Norwegian Alfred Berge – and now run by sons Dale and Paul, and grandsons and granddaughters Svein, Jarl, Tory and Buffy – it’s called its location at 13th and Lawrence Street home for 55 years. Time stands still as you walk past homemade signs through the door, smell melting wax and stroll over red shag carpet.

texture of the top face knit of the suit has been

But sales certainly haven’t stood still, and they credit that to stalwart service, Norwegian attention to detail, and one of the most diverse arrays of snowsports equipment in the country. The 12,000-square-foot, horseshoe-shaped store employs 25 people, all family and friends, with that attitude rubbing off on anyone who comes in. “It all comes down to service with an eye on the future,” says Svein. “Whenever we help someone, we’re thinking way ahead to their kids as well. We focus on family and taking care of the customer and making sure that everyone who walks in is truly happy.”

separate underlayer, which reduces the amount of

This formula has withstood the test of time. While Eugene used to have eight ski shops, now it’s down to just Berg’s. And it also pays off for its eight-year-old Internet operation. “We focus on the person who walks through the door, and when he or she moves back East, they still shop Berg’s through the Internet,” says Svein.

Svein adds that alpine equipment continues to be the store’s “meat and potatoes,” comprising about 40 percent of sales, followed by snowboard equipment at 30 percent, and rentals and Nordic gear at about 15 percent each. “Our customers rely on the fact that our employees know the industry, as well as our products,” says Svein, adding that the Berg staff has more than 200 years of combined snowsports experience. “We test them, ride them and buy them ourselves.”

He also says that they invest heavily in the local community, whether it’s supporting the Oregon Red Cross, Track Club, Rotary, High School Ski Team or Boy Scouts. They even give out goodie bags to customers at Christmas.

It all boils down to service. “It’s what we were founded on,” says Svein, adding that this year’s early snowfall has given everyone an upbeat attitude about the season. “And it’s why people keep coming back.” — EUGENE BUCHANAN

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more slippery against the air because the surface refined, thus reducing the amount of friction against the wind. Also, Spyder has reduced the volume of the padding by 40 percent—without losing protection— by using new shock absorbing materials. The padding has been moved to a seams, threads and edges that can catch the wind while the racer is on course. Slippery suits will be available to consumers during the 2010/11 season.

— KRISTA CRABTREE

Helly Hansen’s Industry Initiative Visit a resort in North America this season and chances are the employees will be clad in a custom uniform from Helly Hansen. The Norwegian-based company has been supplying uniforms since 2006 and outfits every department of the resort’s operation including patrol, snowmaking, lift operations and the snowsports school.

In 2009, Helly Hansen added 13 new resorts to their repertoire and produced more than 17,000 uniform pieces for resorts including Aspen/Snowmass, Copper, Killington, Hunter, Durango, the Resorts of the Canadian Rockies, Squaw Valley USA, Kirkwood, Mt. Baker, Taos and Smuggler’s Notch. — KC

OFFICIAL INDUSTRY SUPPORTER

A Deal of Epic Proportions.

Even though Epic Season Pass sales are closed to the general public, SIA Snow Show attendees can still purchase the pass for only $199.

That’s more than 60% off the original price!

Ski as much as you want and when you want at six amazing ski resorts, starting February 1st. But hurry, you can only purchase passes at the Epic Booth at the SIA show!

Plus, $10 of your purchase will go toward Winter Feels Good - providing outreach tools that introduce youths to snow sports.

BUY TODAY

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THIS EPIC DEAL IS ONLY AVAILABLE IN-PERSON TO REGISTERED SIA ATTENDEES AT THE 2010 SIA SNOW SHOW IN DENVER, CO

Available for a limited time. Passes good from 2/1 through the remainder of the ‘09 -‘10 Season. SIA credentials are needed at the time of purchase. ©2009 Vail Resorts Management Company. Trademarks are the property of Vail Trademarks, Inc., Heavenly Valley, L.P. or Dundee Realty.

RESEARCH + SURVEYS • SIA SnowSports Market Intelligence Report

Annual comprehensive summaries of the overall snow sports market, the women’s market, the youth market, and new for 2010, regional markets.

• Retail Audit Reports

Exclusive reports on retail sales across the snow sports market from topline to model level data available by subscription to SIA members only.

• Consumer Panel

Snow sports participants share their opinions through this online panel.

• Partcipation Study

Counts and demographics for snow sport participants, by discipline.

• Sales & Orders Surveys

Shipments and sell-in data provided by snow sports industry suppliers.

Reports available to participating SIA members only.

• Cost of Doing Business + Compensation Study Comparative performance and compensation information.

• Uniform & Rental Surveys Reveals buyer planned purchases, leads and contact information.

FOR MORE INFORMATION CONTACT YOUR REGIONAL SALES MANAGER: WESTERN | DAVE WRAY c: 503.708.1947 e: DWray@snowsports.org

ROCKIES/CENTRAL | REDDY KENNEDY c: 303.579.7623 e: RKennedy@snowsports.org

EASTERN | ED WRAY c: 401.743.8089 e: EWray@snowsports.org

Q&A

4 for the Future THE SNOWPRESS SNOW SHOW DAILY 2010 Q&A’S/DENVER

DAY 3: JEREMY JONES Jeremy Jones seems to be the busiest man in snowsports. Whether it’s completely immersing himself in an iconic big mountain snowboard riding career, working on a turn-earning backcountry film titled, Deeper, or creating and implementing Protect Our Winters, one of the coolest movements in action sports environmentalism, Jones seems to have three careers. Then throw in ‘Jones Snowboards,’ the big mountain brand he’s launching here at SIA, and you’ve got one more job for this super passionate rider to dig his heelside into. At least we got him to sit still long enough for this interview.

SnowPress: Starting with the snowboard launch, what’s different about what you’re going to bring to market?

Why pick now to start a snowboard brand?

Jeremy Jones: The last few years I have had a growing desire to put more focus toward the freerider. There are hundreds of park boards out there but a limited number of good freeride boards and I am seeing more and more people stepping away from the park and starting to explore more of the mountain. This is super important for the growth of snowboarding. We are losing a lot of older riders because all they know about is the park and they are getting sick of getting hurt so they are heading to the beach. With this company and my new movie Deeper I hope to inspire people to keep evolving their riding.

movement begun to gain so much traction?

J J : From the start all my energy was put toward making Protect Our Winters a legit organization.

I have relied on experts in the field and 98% of the money we have raised has gone toward programs that show tangible results. Real front line programs were I can show people where their money is going and they can be confident that their money is going as far as possible to slow down climate change.

A lot of these projects are just getting completed now and are starting get some attention. Our volunteers have really helped in are success too. Chris Steinkamp our executive director has been working night and weekends the last three years keeping everything in line.

I am proud to say he is now full time with Protect Our Winters and we are now expanding faster then ever on all fronts.

We have a strong focus toward freeride boards.

Unlike most companies where freeriding is an afterthought for us it is the primary focus. This focus will hopefully lead to innovative products for people that like to ride the whole mountain – steeps, jumps, etc. and keep snowboarding.

SP: On the movie front, The Deeper trailer looks fantastic. Why does it appear so unique? What’s so different about what you’re doing?

SP: On the environmental aspect, what’s your goal with the Protect Our Winters Foundation. Why has this

JJ : Hiking has always made up a large part of my winter but when it came time to film I often used

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heli’s and snowmobiles. These areas (where we film) have become over crowded and we had hit all the low hanging fruit.

I wanted to get back to solitude, adventure, and new descents. By hiking past boundaries set in place by helis and snowmobiles we are able to get into bigger mountains, away from people and back to first descents.

SP: It looks like you’ve got five different careers going right now, including being a dad, an extreme athlete, making a movie, building an action sports environmental movement, and now launching a snowboard brand? How do you stay focused on all those things, and make sure they’re all moving forward at the same time?

JJ: It can be a little overwhelming at times but the key is the people I am surrounded by. I have made amazing relationships over the years and I draw on those relationships to achieve success in all these different ventures. In order for my world to work I rely on a lot of people to do their job. Being a pro rider is job number one and I have no problems unplugging and losing myself in the mountains for weeks on end. This keeps me grounded and energized. — PETER KRAY

SKI THE BEST OF COLORADO

QUESTION OF THE DAY

What’s selling back home at retail?

What are you buying here?

“Last year’s demos. This year’s demos. Not many people are coming in looking to spend a grand. They want the best for as little as they can pay.”

— Devon O’Neil, AMR, Breckenridge, CO

“Oakley. I love the Gretchen Bleiler jean pant and the acid green jacket with ruffles.”

— Lee Keating, Performance Ski, Aspen/Snowmass, CO

“Backcountry. Spark R&D splitboard bindings have been selling like mad. Never Summer boards. Sessions.”

— Jay Moore, World Boards, Bozeman, MT

“We saw new Candygrind gloves that we loved. Orage has exploded. And we were excited about the new Arbor boards with GripTech, which makes rocker stick.”

— Sharon Reimer, Erika Fitzgerald and Quiggle, Crested Butte Mountain Resort, CO “Neve sweaters. Buff. The Talus Cold Avenger— you have to sell it, but once they try them they love them.”

— Melissa Smalley, Anita Duncan and Jessica Duncan, Alta Ski Shop, UT

“Accessories have been strong. That pretty much sums it up. With the recession people want to reaccessorize rather than buy a whole new outfit.”

— Alex Beane and Michael Matthews, The Backpacker, LA

OFFICIAL INDUSTRY SUPPORTER

The Yard: Free Beer, Mac-n-Cheese and Danny & The Dingo Find your escape from the tradeshow in a cargo container. The Yard (booth 105) returns to SIA this year with an eclectic, interactive mix of culture and lifestyle.

The LoveSac’d retreat from the wheelingand-dealing is engulfed in sticker-friendly cargo containers which house the crews from Transworld Snowboarding and Teton Gravity Research. Fuel TV will show its latest episodes of Tracking Eero and The Adventures of Danny & The Dingo.

Comfy containers are available for those eager to break from the booth for a deal-making chat (reservations necessary). Jackson-based Asymbol will display art erupting from the collaboration of pro boarder Travis Rice and artist Mike Parillo. Volcom, Vans and Burton

are showing the “I AM SNOWBOARDING” exhibit in honor of Jeff Anderson.

“The idea is to provide a space to get away from the tradeshow and just chill,” says Yard designer Styk.

Winter Park’s Ruby Hill, the urban terrain park designed in conjunction with the city of Denver, also will host in The Yard.

Boulder-based Protect Our Winters will help marry all wintersports passions into a single focus on reversing the damage of climate change.

Nightly events will feature a mac-n-cheese bar and the Holy Grail of all tradeshows, free beer. — JASON BLEVINS

50 Feels Good It’s simple to win swag and help get kids on the slopes. Just buy a ticket for SIA’s Winter Feels Good “50 for 50” program. Ten dollars puts you in a raffle to win prizes worth a total of $20,000 donated from nine resorts and 20 SIA exhibitors.

The most alluring of them is a five-day trip to Park City, Utah, site of the 2002 Winter Olympics. It’s all for a good cause. “The goal is to raise $50,000, to continue developing educational materials and programs that encourage youth to get involved in snow sports,” said SIA’s Mary Jo Tarallo. Buy tickets online at www. winterfeelsgood.com — DOUG SCHNITZSPAHN

Check It Out Fit two pairs of fat skis and a snowboard inside the Wheeled DoubleDecker Ski/Snowboard Combo bag from High Sierra. Padded main compartments and dividers protect what slides you, zippered compartments on top stash jackets and socks, and corner-mounted wheels skate you to the ticket counter – where you can still get in under the 50-lb. bag limit.

(Pictured: High Sierra’s Stella Peterson) — EUGENE BUCHANAN

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SHOW OFFS

Mardis Gras It Ain’t, But The Parade is Still Good From Shaun White to a giant rabbit, the halls of SIA were alive with freaks, both human and inhuman!

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SKI THE BEST OF COLORADO

Untitled-2 1

1/13/10 2:37:10 PM

SHOW CALENDAR SATURDAY, JAN. 30, 2010

PHOTO: TIM KEMPLE

A HIGHLY BREATHABLE AND WATERRESISTANT SOFT SHELL FEATURING POLARTEC® POWER SHIELD® PRO

VISIT US AT BOOTH #328

6:45AM - 9:30AM • Room 208 • Christian Fellowship 8:00AM - 9:00AM • Room 402 • From Andorra to Australia: Take Your U.S. Brand Worldwide • How to find potential distributors and customers, undertand regulatory requirements, successfully navigate international shipping, protect your brand identity and get paid on your sales. Attendees will receive a copy of the US government’s “Basic Guide to Exporting.” • Danielle Dooley and Larry Brill 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

8:30AM - 9:30AM • Convention Center Atrium • National Youth Summit SOS Outreach • Celebrate what the industry is doing to get kids outdoors through snowsports.

9:00AM - 12:00PM • Booths 1355, 1555 • Coffee and Pastries for Buyers at the Screamer, Inc. Booth 9:00AM - 5:00pm • Booth 3478 Kneissel North America is giving away a pair of its 2010/11 Rockstar skis (191 @ 145-108130). Drop by with a business card. Drawing is noon Sunday.

9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. Private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage Coat Contest by Outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag Check sponsored by Outlyne Activewear any morning at the show and at the end of the day Outlyne Activewear Swiss & U.S. team will pick a winner for a new outfit from Outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • White Elephant Bra Tree Gift Exchange at the Condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes!

It’s that easy...nobody walks away empty-handed.

9:00AM - 6:00PM • Booth 3434 • Colorado Skin Cancer Task Force - Volunteers from Colorado Cancer at the Rocky Mountain Sunscreen Booth • Coalition’s Skin Cancer Task Force are available to answer your questions and give you free information on skin cancer prevention.

10:00AM - 6:00PM • Colorado Ski Country USA (CSCUSA) Central Lounge and Food Court • X Games Live Feeds 10:00AM - 2:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Leslie Glen 10:00AM - 4:00PM • Korbel 2 • Malakye • Shmooza Palooza • Meet face to face with companies at a job fair/networking event for the snow sports industry.

11:00AM - 2:00PM • Booth 1261 • Caricatures at the DohmIcebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

11:30AM - 12:30AM • Room 401 • The Big Opportunity in Marketing to Women • Five ways to get started in increasing your share of female customers. • Elizabeth Howland 12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 12:30PM • Rooms 403, 404 • Lunch and Networking • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 Industry Award winners.

12:30PM - 12:45PM • Rooms 403, 404 • Award Presentation • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 Industry Award winners.

12:45PM - 1:00PM • Rooms 403, 404 • Networking • OIWC Gathering and Award Ceremony • Lunch gathering providing a unique opportunity to connect with other women in your industry along with honoring the 2010 Industry Award winners.

1:00PM - 2:00PM • Room 401 • The Big Opportunity in Marketing to Women • Five ways to get started in increasing your share of female customers. • Elizabeth Howland 1:00PM - 2:00PM • Room 402 • Show Me the Money: Financing & Getting Paid on International Sales • Learn how to maximize your profits on export sales and whether requiring cash in advance, selling on open account, or using letters of credit works best for you. Attendees will receive a copy of the US government;s “Trade Finance Guide.” • Dennis Chrisbaum 1:00PM - 4:00PM • Booths 1355, 1555 • Meet Screamer Team Rider Seth Hill 1:00PM - 2:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

3:00PM - 4:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

4:00PM - 5:00PM • Booth 3223 • Belly Dancing Exhibition at the RipperWrap Booth 5:00PM - 7:00PM • Room 502 • Shred Blog Summit 5:00PM - 6:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

5:30PM - 6:00PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

5:45PM - 7:15PM • Convention Center Lobby • Apres Ski & Ride Happy Hour • Join Visit Denver after the Snow Show for some fun entertainment, live music, libations and prize giveaways. Enter for a chance to win Southwest Airlines tickets. Must be present to win. Drawing takes place at 6:30 PM. 6:00PM - 8:00PM • Booth 2534 • Austrian Rieder Bier Party at the Wintersteiger Booth • Celebrate Wintersteiger’s rich Austrian heritage by joining them for their favorite beverages.

6:00PM - 9:00PM • Ruby Hill Rail Yard • Winter Park Resort and Denver Parks and Recreation • Ruby Hill Rail Yard Project • Rail Jam event at Ruby Hill Rail Yard. Transportation provided, sign up at Winter Park booth (105)in the Yard.

6:00PM - 9:00PM • Skyline Park, 16th St at Arapahoe • Aspen/Snowmass • Winter X Games Viewing Party • Skyline Park will be transformed into a Winter X Games viewing party with events broadcast live from Aspen/Snowmass on the big screen Thursday, Friday and Saturday from 6-9pm each evening. Everyone is invited to join the excitement SIA is bringing to Denver at Skyline Park. Bud Light will have a beer garden with $3 beer special with proceeds beneficiating the Environment Foundation.

9:00PM - 1:30AM • Gallery 22, 821 22nd St. (22nd & Champa) • Feed Your Soul SOS Outreach • Check out the best funk DJs in the west and help ten youth charities.

SUNDAY, JAN. 31, 2010 6:45AM - 9:30AM • Room 208 • Christian Fellowship 8:00AM - 8:30AM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

9:00AM - noon • Booth 3478 • Kneissel North America is giving away a pair of its 2010/11 Rockstar skis (191 @ 145-108-130). Drop by with a business card. Drawing is at noon.

9:00AM - 6:00PM • Booth 2568 • Chance to Win $100 Off Your Tail Wags Helmet Covers Order at the Tail Wags Helmet Covers Booth • Drop your business card in the ballot box for a chance to win $100 off your Tail Wags Helmet Covers order.

9:00AM - 6:00PM • Booth 105 • Crash the Yard at 105 • A community space dedicated to merging the art, entertainment and image into one cultural zone that emanates the lifesstyle of the snow sports industry. Private meeting lounges are available and can be reserved onsite.

9:00AM - 6:00PM • Coat & Bag Check • Vintage Coat Contest by Outlyne Activewear • Drop off your vintage jacket or a cool photo of you in your vintage jacket at the Coat & Bag Check sponsored by Outlyne Activewear any morning at the show and at the end of the day Outlyne Activewear Swiss & U.S. team will pick a winner for a new outfit from Outlyne Activewear.

9:00AM - 6:00PM • Booth 2971 • White Elephant Bra Tree Gift Exchange at the Condit Booth • Bring an item or a swag to trade in, or give us your bra/undie for a chance to win some dope prizes!

It’s that easy...nobody walks away empty-handed.

11:00AM - 2:00PM • Booth 1261 • Caricatures at the DohmIcebox, LLC Booth • Sit down with our catalog cartoonist and see yourself drawn participating in your favorite outdoor sport.

11:00AM - 12:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

12:00PM - 11:00PM • 500 Sixteenth St • Denver Pavilions and Warren Miller Films • Warren Miller Screenings • Warren Miller films will play on our 20 ft screen.

12:00PM - 1:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

12:00PM - 12:30PM • Room 401 • SIA • Industry Rep Health Insurance Presentation • Introduction of the newly announced SIA health insurance program administered by ZeroChaos.

2:00PM - 4:00PM • Booth 519 • Tattoo Artist at Sugapoint Booth • Tattoo artist and demo.

2:00PM - 3:00PM • MBS Mountainboards Big Air Zone • MBS Mountainboards Big Air Show • MBS Mountainboards pro riders bring the mountains to the city performing freestyle tricks and rail slides.

2:00PM - 3:00PM • Booth 3042 • Skis, Lies and Videotape at the Snowcraft Booth • Remember your first day on Skis? Snowcraft invites you to share your story on camera! Enter a Drawing, Win Prizes!

3:00PM - 3:30PM • Booth 1323 • Go Pro Camera Giveaway at the Go Pro Booth • Stop by for a chance to win the Go Pro HD wearable sports camera.

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WHO YOU GONNA SEE? HERE’S THE EXHIBITORS LIST As of 01/22/10, subject to change.

686 .....................................................................3213 180s LLC........................................................... 1548 3point5.com.................................................. 3540 5 Hour Energy..................................................616 5150 Snowboards .........................................3915 540 Snowboards...........................................1502 AASI - American Association of Snowboard Instructors ..........................220 ABS Avalanche Rescue Devices.................1121 ACADEMY Snowboard Co. ..........................3315 Advanced Racking Systems.....................3735 Adventive IDEAS/ActiVHeat ......................2122 Adventure Eye Video Systems (AEVS) LLC ......................................................3533 AFRC-Outdoor Gear, Inc. ............................2655 Airblaster........................................................ 4012 Alpina Sports Corp......................................2779 Alp-n-Rock LLC ...............................................1361 American Express ...................................... 4556 Ammatac ........................................................3347 Anakie Outerwear ........................................2419 Analog Clothing ........................................... 2910 Anon Optics ....................................................3013 Apex Sports Group......................................4355 APO-USA............................................................1120 Arbor ..................................................................2116 Arc’teryx Equipment Inc ............................1337 Arctix................................................................2468 Armada............................................................4329 Aspen/Snowmass Retail Work Area and Lounge ................................268 Aspire Brands LLC ...................................... 4034 Athalon Sportgear, Inc................................4165 Atlas Snow-Shoe Co......................................4131 Atmosphere NW LLC ..................................... 707 Atomic Snowboarding ..............................4055 Atomic USA, Inc .............................................4155 Auclair Sports, Inc........................................2167 Backcountry Access, Inc. ..........................3379 Bailo USA ........................................................1060 Bakoda Design Logic Accessories..........2107 Banshee Bungee ...........................................1807 Base Camp .....................................................4032 Bataleon Snowboards...................................724 Bausch and Lomb.........................................3142 BEARPAW........................................................... 773 Bergans of Norway .......................................564 Bern Unlimited LLC .......................................2119 Best Lockers .....................................................215 Betty Rides......................................................2314 Billabong USA.................................................3619 BitchBoards ................................................... 1306 Black Diamond Equipment Ltd. ..............2928 Black Diamond Sportswear Inc .................742 Blizzard............................................................3778 Boeri USA Inc ................................................4337 Bogs Footwear................................................934 Bolle’...................................................................523 Bond Clothing Inc ......................................... 1015 Bonfire Snowboarding Company............2102 Bonnier Mountain Group ...........................3551 Booster Strap ................................................3667 Boulder Gear .................................................2655 brandbase, Inc ..............................................4307 Brandwise........................................................4132 Briareos Inc ...................................................3377 Bridgedale......................................................3365 Briko North America ..................................3676 Briko-Maplus ..................................................3561 Buff, Inc. .............................................................419 BULA ..................................................................1028 Burgess Custom ........................................... 1550 Burton Snowboards....................................2503 Burton Snowboards.....................................2512 Buzrun Snowboards ......................................515 C.H. Robinson Worldwide .......................... 1658 C3 Worldwide .................................................2919 Caframo Limited ......................................... 3640 Cairn .................................................................3532 CAM Commerce Solutions ........................3733 Canada Goose ...............................................2563 Canadian Consulate General .....................369 CandyGrind ......................................................610 CAPiTA Snowboarding ................................3219 Celerant Technology Corporation ..........3167 Celsius Snowboard Footwear Company....................................... 722 Celtek ..................................................................518 CenterStone Technologies, Inc...............2969 Cersal Action Sports Inc. ...........................1907 Chaos ................................................................1246

Charlton ..........................................................4522 Cilla ...................................................................3423 COAL Headwear.............................................2919 Cocona Inc .....................................................1058 ColdDist LLC.....................................................1216 COLDPRUF Base Layer ...............................3546 Colorado Ski Country USA......................... 1747 Colorado Ski Country USA Central Lounge & Food Court...................2132 Condit Exhibits ..............................................2971 Conform’able.................................................4572 Copper Mountain Retail Work Area.......3773 CoreUPT Skis ...................................................506 CoVelo Clothing Inc .....................................1067 Crash Pads ......................................................2421 crazeeHeads inc ............................................948 Crescent Moon Snowshoes......................4033 Crested Butte Lounge and Restaurant Seating ........................... 4655 Crossfire Safety Eyewear .........................3463 CTR (Chaos Thermal Regulation)............1246 Czarnowski Display Services...................4245 DAKINE .............................................................2720 Dalbello-Elan Sports LLC ...........................4177 Dale of Norway, Inc ....................................... 769 DaleBoot .........................................................3749 DC Shoes, Inc.................................................3202 Demon International ..................................2309 Denali ................................................................1770 Dermatone ......................................................3174 Descente North America, Inc ....................345 Dincus Apparel ...............................................422 Disciple Gloves and Accessories

by Saranac .....................................................3528 Discrete Headwear......................................2967 DNA (Descente North America)................345 Dohm-Icebox LLC...........................................1261 DownUnders Footbeds ..............................4037 DPS SKIS..........................................................3269 Dragon Alliance..............................................1819 Drake .................................................................2107 Drop ....................................................................2411 DRYGUY LLC ...................................................3752 Dynafit ............................................................. 3374 Dynastar Skis ................................................3770 Eagle Products, Inc. ....................................1460 EasyLoungin ....................................................1021 Echo Design ....................................................1559 Eider ..................................................................1343 Eisbar USA.........................................................661 EK Ekcessories, Inc......................................3363 Elan Blanc........................................................1947 Electric ............................................................. 1016 Ellison Skis .....................................................3563 elope, Inc. ........................................................1359 EMSCO Group.................................................2463 Epic Pass.........................................................3356 Eps-Doublet ................................................... 4441 Erik Sports-WhiteWoods............................3576 Erin Snow.........................................................1073 ESTES Forwarding Worldwide...................4138 Eurosocks International............................2364 EVEREST AMERICA .......................................2864 Expand A Sign USA......................................3833 Eyewars Inc .....................................................3615 Fashion Lounge ..............................................1164 Fast Strap .......................................................3748 Fat-ypus Skis .................................................4240 FedEx Ship Center ........................................4516 Fera International Corp. .............................. 755 FEYEM s.p.a. ..................................................... 766 Fischer Skis US ............................................ 4568 Five Seasons ..................................................1736 Flaik .....................................................................219 Flow Snowboarding .....................................2921 Flux Binding ...................................................3622 Flying Tex.........................................................1237 FlyLow Gear ....................................................3169 FogShield Sport.............................................3142 Fortitude Skis................................................3570 Forum.................................................................1319 Foursquare.......................................................1319 Fox River Mills, Inc. ........................................ 573 Freewind Sports Co Ltd .............................2962 Fresh Powder Media LLC ...........................3034 Fuel ...................................................................2907 Full Tilt .............................................................3655 Gabel Sports Group (North America) Inc....................................3566 Garmont NA, Inc...........................................3365 GES Exposition Services ............................3164

Gibbon Slacklines ...........................................421 Giro Sport Design ........................................3228 Global Snow Hats.........................................4524 GoGo Sports Inc ........................................... 1466 GOODE Ski Technologies .......................... 3660 GoPro ................................................................1323 Gordini USA, Inc............................................ 3742 G-Performance ..............................................1775 Grabber Inc. ...................................................3243 Grandoe...........................................................3234 Granger’s ....................................................... 3568 Grenade Inc ...................................................3907 Halti USA ..........................................................1258 Hart Ski Corporation ................................. 4039 HEAD Snowboards........................................3155 Head Wintersports .......................................3155 Healthy Bacs ....................................................574 Heat Factory, Inc ......................................... 2844 Heelside ............................................................906 Hell is for Heroes ......................................... 1564 Helly Hansen (US) Inc..................................1755 HESTRA GLOVES, LLC ..................................2260 High Point Ventures....................................2867 High Sierra Sport Co...................................3537 High Society Freeride Company LLC ....3624 Highland Trading Company/ Sportube .........................................................3357 Holden ..............................................................3419 Horizon Agency, Inc Outdoor Sports Insurance .......................4555 Hot Chillys ......................................................3246 Hotfingers Gloves.........................................1777 Hotronic USA, Inc.........................................3355 H-PAK ...............................................................3378 Hyperbola........................................................1975 I FOUND............................................................ 2015 I.C.E. Inc .............................................................668 Ice Couture ....................................................2765 Icelandic Design............................................1032 Icelantic Skis ..................................................3371 Impact Canopies USA................................ 4035 Implus Footcare LLC .................................. 3568 Indo Board Balance Trainer ......................2719 InForm Sports LLC...................................... 4434 INNOVATIONS, NOW Grand Concourse Isaora ..............................1112 Itasca Footwear by C.O. Lynch Enterprises .........................................734 K2 Skis .............................................................3728 K2 Snowboarding .........................................4122 Kamik div of Genfoot America..................569 Karbon ................................................................ 175 Kastle GmbH ..................................................3775 KHL POLYURETHANE USA INC ....................363 Khombu............................................................1369 Killtec NA Inc. .................................................1749 Killy ....................................................................1343 Kiss My Face Corporation ......................... 3747 Kjus USA............................................................ 576 Klymit.................................................................642 KneeBinding, Inc. .........................................3565 Kneissl North America LLC ......................3478 Knitwits by Delux ..........................................1240 Koala Snow Sports, LLC............................ 4042 Kombi Ltd. ......................................................2849 Komperdell.....................................................3267 Kuhl Clothing..................................................2164 KUUsport Mfg. Ltd. ........................................4161 Kwik Tek, Inc. ................................................ 4344 L1 Outerwear .................................................. 1510 Lamar.................................................................906 Lange Ski Boots ...........................................3770 L-Bow Mittens................................................3645 Learn A Snow Sport (Consumer Initiatives) ......Grand Concourse Leisure Trends Group.................................2964 LEKI USA, Inc...................................................3571 Les Ettes Cosmetics.....................................3616 Level North America .................................. 3724 Liberty Skis ....................................................3855 Life-Link ..........................................................3365 Line Skis..........................................................3656 Liquid Boardwear .........................................4107 Little Hotties................................................. 3568 Loki ....................................................................1364 Lorpen North America Inc .........................1961 Love Hope Strength Foundation...............216 LTD Snowboards.............................................906 Lucky Bums Inc .............................................2771 M. Miller ............................................................. 762 Madshus............................................................4131

30 SNOWPRESS DAY 3 skipressworld.com/snowpress

Magic Potion.................................................4043 MANIC Snow.....................................................1815 Manzella Productions, Inc ........................2934 Mariner Business Solutions .....................2866 Marker Ltd ........................................................255 Marker Sport and Travel Bags .................4165 Marker USA ................................................... 4566 Marmot Mountain, LLC................................1243 MasterFit Enterprises ................................4374 MBS Mountainboards ....................................102 McDavid.............................................................1761 Mental ...............................................................1973 Mervin Manufacturing ...............................3607 Microfurr........................................................ 3360 Minus 33 Merino Wool Clothing.............. 1464 Mitchie’s Matchings ...................................... 373 Mitsubishi International Corporation .....224 Molehill Mt. Equipment, Inc......................2769 Moment Skis..................................................4333 Montana Sport North America Inc........3737 Monument Snowboards ............................2407 Moon Shadow ................................................1246 Morrow Snowboards ..................................3920 Mount Tec Gloves ........................................3633 Mountain Hardwear, Inc ..............................436 Mountain Menace ...........................................514 Mountain Uniforms .......................................559 NASTAR .............................................................3551 NSSRA - National Ski & Snowboard Retailers Association ................................3477 NSAA - National Ski Areas Association ................................................... 4442 NSP - National Ski Patrol ............................ 223 Nations Best Sports....................................4577 Nativ Boardriding Company ......................1314 Native Eyewear..............................................1238 NEFF...................................................................1507 Neve Designs..................................................1945 Never Summer Industries ..........................1515 New Wave Enviro Products ......................2869 Nidecker US Inc ..............................................1414 Nikita Clothing USA, Inc. ............................4221 Nils Inc ..............................................................1736 Ninthward Skis USA ................................... 4436 Nitro Snowboards ........................................ 1510 Nobis ................................................................2903 NoBoard .............................................................612 Nomis ...............................................................4307 Nordica USA....................................................4169 Northwave North America, Inc................2107 Nutcase Inc .....................................................3134 Oakley Inc........................................................1328 Olympia Sports Company, Inc.................3345 Omatic Snowboards .....................................2311 Omeez Apparel ............................................. 1468 Oneballjay ..................................................... 2908 O’Neill................................................................1523 Optic Nerve ....................................................3542 Optimal Furs, Inc. ..........................................1358 ORAGE ...............................................................1728 Outdoor Technology....................................1232 Outlyne Sports AG........................................1367 Outlyne Coat Check .........................Lobby A/F Parajumpers .................................................. 1564 Parle’ Your Style............................................1033 Patagonia Inc. ................................................1822 Pepper’s Performance Eyeware, Inc......2316 Pertex...............................................................4525 PG Exhibits ..................................................... 1650 Pinnacle Designs .........................................2766 PISTIL ................................................................1745 Planet Earth Clothing..................................4120 POC USA LLC ...................................................1023 point6 LLC ........................................................1551 POLARMAX - OPEDIX ...................................4223 POW Gloves ....................................................3207 Powderhorn ......................................................745 Precision Mountainwear/ Helix Snowboardwear.................................. 424 Press Room.................................... C Mezzanine PSIA - Professional Ski Instructors of America ................................220 Publik/Profile Apparel .............................. 3007 Pulse................................................................. 3160 Quiksilver Inc ................................................3702 R.E.D. ..................................................................2913 Ra Optics.........................................................3734 Rab ....................................................................3368 Racer USA.......................................................3545 Railyard Rails ................................................ 1506 Raw Revolution................................................512

Rawik................................................................2655 Real Earth Products LLC .......................... 3544 Recco Systems Ltd .......................................2819 Recon Instruments Inc .................................1110 Redfeather Snowshoes .............................3579 Regina Imports..............................................1569 Reichmann & Sohn GmbH.........................3342 Rental World ..................................................2974 reusch SnowSports.....................................2846 Ride Snowboards..........................................3915 RipperWrap ....................................................3223 Ripzone / Powder Room.............................4316 Roces USA, Inc ...............................................4174 Rocky Mountain Sunscreen .................... 3434 ROI—Recreation Outdoor Initiative.........4321 Rome Snowboard Design Syndicate ............................................719 Rossignol ........................................................3765 Rottefella ..........................................................3171 Roxa..................................................................3749 Roxy ..................................................................3702 Ruffolo Enterprises, Inc.............................3242 S4 Optics.........................................................3424 Sabre .................................................................3615 Salomon Snowboards ................................ 1802 Salomon USA................................................ 4047 Sans USA..........................................................1773 SCARPA North America, Inc. ......................3171 Schuessler/Jacob Ash Accessories.........750 Schure Sports U.S.A., Inc.............................. 175 Scott USA........................................................2837 Screamer .........................................................1355 Seirus Innovation ........................................2543 Serengeti Eyewear ........................................523 Sessions .............................................................2111 Shred Optics ...................................................1907 Shredalert ......................................................2307 SIA Information Booth.............Atrium Lobby SIA Registration ................................Lobby A/F Sick Stickz ..................................................... 3666 Sisco Sports USA ............................................513 Skadi Sports/Caamano................................659 Skboot .............................................................3663 SKEA, LTD ........................................................2469 Ski Kare ............................................................3361 Ski Logik...........................................................4134 SKI Magazine ..................................................3551 Ski Press World Inc........................................342 Ski Tops/Chaos/Moon Shadow/CTR....................................................1246 Skiing Magazine ............................................3551 Skijunk.com .................................................. 4443 SkiKaps ............................................................3358 SkiMetrix, Ltd ................................................3667 Skullcandy, Inc............................................... 1810 SlopeViews......................................................1010 Slytech Protection .......................................1907 SmartWool Corporation ............................2456 Smith Optics ..................................................2628 Smokin’ Snowboards....................................1012 Snapdry...........................................................3355 Sno Skins Inc ....................................................1161 Snow Angel ......................................................842 Snow Dragons...............................................2655 Snow Sports Consumer Initiatives...............................Grand Concourse Snowcraft Industries................................. 3042 Snowell North America ............................4044 Snowjam LLC ..................................................1502 SOLE..................................................................4357 Sound...............................................................4307 Spacecraft Inc ..............................................3407 Spark R&D.........................................................1816 Special Blend...................................................1319 Spice Snowboards........................................1502 Sport Obermeyer Ltd. ................................ 2473 Sportcaster Company, Inc........................ 3160 Sporthill, Inc .................................................. 2160 Sports Accessories America Inc ............2760 Sportube .........................................................3357 Spy Optic, Inc. ...............................................3707 Spyder Active Sports, Inc. ..........................1173 Starr Surf Skis LLC ......................................3423 Steamboat and Howelson Hill Restaurant Seating Area...................... 261 Stepchild Snowboards.............................. 3609 Stöckli Ski USA............................................. 3858 STOMP Design Unlimited Inc.....................2219 Storm Skis ..................................................... 3360 Strap Pad LLC ................................................3763 Sugapoint ..........................................................519

Sun Company Inc..........................................1762 Sun Valley Ski Tools Inc.............................3342 Sunbelt USA .................................................. 2540 Suncloud Polarized Optics .......................2628 Sunglass Management Design (SMDI Inc).........................................3722 Sunice ...............................................................1767 Superfeet Worldwide Inc. ........................ 2960 Surface Skis...................................................3557 Swany................................................................1777 Swivler Inc......................................................4522 Swix Sport USA, Inc......................................3174 Tabask...............................................................1558 Tail Wags Helmet Covers Inc. ..................2568 Technine..........................................................4307 Tecnica USA ...................................................3778 Terramar Sports Inc. .................................. 1350 The Best of the Southwest Restaurant Seating Area .......................... 4301 The Colorado Gems Retail Work Area ...........................................4521 The Faction Collective Ltd ....................... 4435 The North Face ...............................................328 The Original Muck Boot Company ..........1659 The Peapack Mitten Company ................2764 The Program....................................................1319 The Ski Channel.............................................. 267 The Slider Corporation ..............................3726 The Soze Group ............................................4572 The Yard .............................................................105 Therm-IC .........................................................4572 Thirty-Two Boots ......................................... 3208 Thorlo Inc .........................................................1561 Thule, Inc. .......................................................3933 Topper Crown International Inc. ..............849 Toyota Tsusho Corporation.......................1239 Transaction Resources Inc (TRI) ............3362 Transpack .......................................................2842 TransWorld Media ...........................................105 Trespass USA....................................................737 TREW....................................................................1119 Trikke Tech Inc. ..............................................4142 Tubbs Snowshoes .........................................4129 Turbine Boardwear .......................................1310 Turtle Fur Group .............................................1155 Tyrant Snowboards......................................3107 U4E.......................................................................315 UFO Plast.......................................................... 1774 Ugg Australia .................................................1252 Under Armour Performance ..................... 728 Union Binding ............................................... 3016 Unity Snowboard Manufacturing LLC .....................................................................2916 Universal Sports Network .....................Lobby Uvex...................................................................3174 Vail Resorts Inc.............................................3356 Vans ...................................................................3612 Venture Snowboards................................... 1916 Vew-Do Balance Boards ..............................1315 VIST North America .................................... 1965 Volcom................................................................710 Volk Performance Wear ............................4557 Volkl ..................................................................4557 VonZipper ........................................................3716 VR2 Distribution Inc.....................................1733 Warren Miller Entertainment ...................3551 Web Lounge ........................................Lobby A/F White Sierra .....................................................555 Wigwam Mills, Inc......................................... 2767 Winter Feels Good (Consumer Initiatives) Grand Concourse Winter Olympics & Snow Sports: Past to Present Grand Concourse Winter Park Restaurant Seating .............1302 Winter Park/Ruby Hill ....................................105 Winter Trails (Consumer Initiatives) Grand ConcourseWintersteiger Inc.......2534 With a Twist...................................................... 748 World United Industries Limited ..............1921 Wrong Gear Inc ................................................510 Yaktrax............................................................ 3568 Yellowman/YMX.............................................. 824 YRC (Roadway/Yellow) ................................4137 ZAG Skis ..........................................................4359 Zeal Optics .....................................................3224 Zero/The Fairfield Line .............................. 1348 Zimtstern North America .......................... 1019 Zinka.................................................................2423 Zipfy Inc. .........................................................3344 ZipperBack Gloves .......................................3751 Zuma Snowboards .......................................1502

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