Did you collaborate with other entrepreneurs in producing Paper’d?
old maps and black & white photos to letterpress wedding invitations and
We designed the app and all of the
perfectly poured cocktails. We’re also
wallpapers ourselves, but we hired a
a pair of travel junkies, so you’ll see a lot
development team, Xhatch, to bring
of travel-inspired influence through-
the app to life.
out the wallpapers as well. More
Motivational quotes, travel destina-
lifestyle-inspired app, which means
tions, even adorable dinosaurs make
up some of the collections in Paper’d. What inspires the design choices?
Our main inspiration comes from Apple itself, and our goal with Paper’d was to create a robust wallpaper gallery whose detail-focused design quality matched up with that of the iPhone and iPod Touch. We see our
than anything, though, Paper’d is a that life is our ultimate source of inspiration. How do you earn money from the app?
Paper‘d is free to download, giving you 230+ free wallpapers, as well as a gallery of 300+ additional wallpapers available through in-app purchase for
wallpapers as the finishing touch to
just $1.99.
an already gorgeous device, and we’re
The name ‘Paper’d’ is clever and cer-
inspired to create designs that integrate seamlessly with the unparalleled Apple aesthetic.
tainly versatile enough to encompass
a variety of different outgrowths. How do you see the brand evolving?
si st er
Outside of Apple itself, our inspiration
To be honest, we don‘t currently have
has come from all across the web
plans for brand evolution, as Paper‘d
– the humor of Someecards, the
is a side project in the Shatterboxx
addictiveness of Pinterest, the artsy-
family. We do love the name and
ness of Etsy - there are so many other
brand, though, and we expect all brand
platforms to be inspired by. Offline,
evolution to come about organically as
we find inspiration in everything from
our business evolves.
M AG
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