Wardrobe
Who are your customers? A younger or older age group? We have a pretty broad range of customers with an average age of 34. We have fewer customer under 20 and over 60 but otherwise the distribution is even across all the other age ranges.
We find that a bigger
driver of people who use our site is their lifestyle and their confidence when it comes to shopping or getting dressed either busy working women or mums who don’t have the time to trawl the shops but still want to look the best they can. Dressipi provides a perfect edit of all clothes, brands and trends that we know they will love and look fabulous in. And for women who have less confidence about what suits them, Dressipi is able to provide good, honest, unbiased advice that helps them unlock the secrets of confident dressing.
a business. Currently our revenue is derived from offering a subset of our technology to a small number of retai lers and brands to enable a personalised styling and shopping service to their customers on their own websites. This not only increases brand loyalty for those retailers but also improves their efficiency in returns and spend. We also see good revenues from data and trend insights, which are offered to retailers to assist in merchandising and production efficiency. This data is not at a customer level as we take our privacy and data protection very seriously – but at an aggregated level and we hope it benefits both the customers and the retailers. For example, we were able to assist one retailer by identifying the different necklines in their dress collection that their customer base absolutely never bought – an insight they themselves were unable to see. Our business has been funded by us
How do you earn money? How do you finance your company?
and our angel investors.
Our mission is to help every woman build the perfect wardrobe so dressing and shopping is simple and fun. This means that our business model puts the consumer first, always. But we are
Who is your target group? What is your market potential? All women (& eventually men) looking for a more helpful and personalised shopping experience. We expect that, 04 /1 1
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