///////////////////////////////////////////////////////////////////////////////// Point-of-Purchase / By Ashley BrAy
A Champion
all Photos courtesy of Pvs in-store graPhics.
Campaign
A short deadline and a long list of elements leads to a challenging marketing campaign.
signshop.com
A
large retail marketing campaign recently required an Olympian effort from a sign company. PVS In-Store Graphics (www.pvsinstore.com) in Portland, Oregon was brought on board a major shoe manufacturer’s campaign that focused on the 2012 Summer Olympics and the launch of a new shoe. The shoe manufacturer had regularly worked with PVS in the past, so the decision to add them to the team was easy. Because of the size and extent of the job, the manufacturer worked in conjunction with a project management company. “We were tasked by [them] to come up with some of the 3D and some of the more complicated in-store presentations,” says Wes Shinn, co-owner of PVS. Presentations were required for about 190 retail stores; by the end, this job would end up being one of the largest
October 2012 // Sign Builder Illustrated
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