S o f t S i g n a g e / By M i k e C o m p to n / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
Photos (this page): shutterstock.com; (inset) Orbus exhibit & display group.
Staying Ahead with Fabrics Uncovering the real opportunities in soft signage.
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igital textile printing on soft signage has been a major growth area for several years, and this growth continues to accelerate at a rapid rate. One of the most significant opportunities is in premium backlit fabrics for retail, commercial, and
tradeshow displays. Increasing numbers of mid-range and high-end retail stores are opting for the look and feel of fabric for in-store signage. The same is true with airports, commercial marketing venues, and tradeshows. The opportunities are growing even into recreational venues such as amusement parks and sporting arenas. signshop.com
April 2015 // Sign Builder Illustrated
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