LED-illuminated lightboxes can give a point-of-purchase piece more sizzle to attract customers than a plain, non-illuminated display, especially when it comes to more permanent-type installations.
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In P-O-P, size matters. Even if a display isn’t bigger, then it should be closer to consumers. and more clients. Part of that growing appeal with fabric also has to do with shipping costs. “It’s easily transportable. The fabrics are lighter, and you can fold them up, put them in a small FedEx® box, and ship them to the different stores,” says Joseph Terramagra, Business Development manager at REXframe™ (www.rexframe. com). “And it looks a little bit more upscale. People are trying to change their image to a more upscale image. “They’re trying to think about what’s going to attract people—what’s going to make people want to gravitate toward that display unit or that sales unit.”
Sign Builder Illustrated // September 2013
The use of LED lighting is another technique that draws people toward a P-O-P display. “You see a lot of that now when you’re coming into any kind of retail store that wants to really ‘pop’ something out at you,” says Mike Sauter, sales representative for Outwater Plastics Industries, Inc. + Architectural Products by Outwater, LLC (www.outwater.com). Often more permanent installations make use of LEDs, such as lightboxes or even standoffs (in the case of Outwater’s LED-integrated standoffs). “When you have a lit point-of-purchase piece versus just a plain piece that’s not lit, [lighting] gives it that sizzle,” says Sauter. signshop.com
photo: rexframe
It’s difficult to trump the traditional when it comes to P-O-P, and banner stands and card/sign holders are still popular with customers. But the consensus seems to be that, no matter the form, size is key in attracting attention. “It seems people want a bigger message for their P-O-P,” says Jim Siesennop, director of Sourcing & New Product Development at Creative Banner Assemblies (www.creativebanner.com). “A lot of people are buying full-size retractable banner stands that can go all the way down to a height of thirty-six inches with a telescopic pole. So they put those on tabletops and use them as P-O-P as well.” And if a P-O-P sign isn’t big, then it should be close to the consumer. “We are seeing a strong push to have P-O-P displays that get to the customer first,” says Dave Harris, vice president/general manager of ImageOne Impact (www.image1impact. com). “This means going out to the street or storefront to attract the masses. “Motion and big, bold color are trending strong with buyers of promotions.” One way P-O-P can attract with big and bold images is through fabric signage, which offers bright colors and a high-end look that is appealing to more