Photos: boost markEting. Photo (LEFt): imagE 360 Pittsburgh wEst.
More creative examples included: Light Box. Jones and Schellerer came up with the idea of a freestanding LEDbacklit light box to act as a focal point for the conference. “We used the color/white/color feature on our VUTEk press to lay down a fourcolor process, a white barrier, and a fourcolor process again directly onto 1/8-inch acrylic,” says Schellerer. “That allows light to go through two layers of ink, so that when the lights are illuminated (especially when it’s darker), the colors would be very bold and vibrant.” Window Graphics. This freestand-
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ing light box concept also inspired the brand,” he says, “and made sure the colors exterior window graphics. “Since the ‘popped’ and matched on every piece— exterior glass windows of the hotel whether window graphics, meter board, are backlit from the Florida sun, these dye-sub fabric, etc.” The second involved QR Codes linkgraphics also act as a backlit illuminated box,” says Jones, noting they were print- ing to Cognizant’s marketing collateral ed double-strike color/white/color on and publications. Bloomingdale Signs and Image 360 ended up testing a lot Lintec film as well. When printing window graphics, of options. “We discovered that smart Jones had to consider two factors. To watch a video of this hotel rebranding The first was project on SBI’s Web site, check out color management. “We had to be sensihttp://bit.ly/Ow7wRq. tive to the corporate
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April 2014 // Sign Builder Illustrated
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