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What to expect at this year’s event hotel bookings, and registrations,” he says. “We also have data showing that 96 percent of our attendees would recommend this event to their peers.” ISA International Sign Expo 2014 is intent on capturing the energy of the on-premise sign and visual communication industry through events and overall feel of the show. With that in mind, Sign Builder Illustrated spoke further with Hensley about what attendees can expect at this year’s highly anticipated event:
too (the Dynamic Digital Signage Park and the ISA INKJet Print Theater). These areas will allow hands-on experience to common day problems our attendees face at their shops. Visit www.signexpo.org in advance to map out your schedule.
Brandon, what kind of improvements for members and attendees have been made on the show floor for this year’s ISA Sign Expo? We have a record number of co-locating and participating event sponsors (Almo, AIA, European Signage Federation, Digital Signage Federation, GRAPH EXPO, Inflatable Advertising Dealers Association, N. Glantz & Son, National Association of Sign Supply Distributors, SEGD, Serigrafia, and Signage Foundation). They will provide specific education and product elements. In addition, we have enlarged and improved the dynamic digital program and the hosted design/architect program— both of which we launched to standing room audiences last year in Las Vegas. And in response to sign company requests, we have developed an educational track aimed at project management. Speaking of education, how can attendees get the most from these opportunities being presented? We’ve crafted our educational offerings to respond to pressing needs of sign professionals at all levels. We polled attendees on issues they are facing in their daily activities and have developed education designed to provide hands-on solutions to these issues. Our Dynamic Digital Day was sold out last year, so we’ve expanded these courses this year to provide more opportunities to learn about this rapidly expanding area of business. In addition, there will be information to help sign companies explore commercial printing. Late in 2013, ISA co-hosted the commercial print zone at Print 13 along with GRAPH EXPO, and this program has been expanded at this year’s International Sign Expo. We have expanded our educational options on the Expo floor signshop.com
April 2014 // Sign Builder Illustrated
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