SHOW PONY MAGAZINE
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Everything was still a toss up: I didn’t know exactly what I wanted to do, but I knew I hit a point where I was unsure of what to do next.” Eddie Ochoa
was studying advertising at the Art Center in Pasadena when he decided to make a change. His dream of becoming a creative director lost its luster as ideas of starting a clothing boutique began to take over his thoughts. “When I started, it (Fresh Out The Box) was just a thought. From there it turned into research: what’s the next step, what do I need to do? At the time when I returned to the desert I was as a server at the Olive Garden, and I was also helping my dad with his business. In my free time I starting doing research on what brands I wanted to carry. I also started looking at other shops, how their layouts were, and what it took to have a really nice boutique. Basically, I put together a brand list and I went to my first show. I snuck into it because you have to be an established retailer in order to get into the trade shows.
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