Spring 2013, Vol. 5, Issue 2 Alumni Spotight…….……. 2 Student Organizations…… 2-4
SHSRM Digest
NAPA Trip……………….. 3 Disability Awareness…….. 4 Prowess……….…………. 5 SHSRM Graduates……….. 6 In the Classoom………..… 7,13 Guest Speakers…………... 9 Theme D’s/Le Gourmet…. 14, 17
School of Hospitality, Sport and Recreation Management Godwin Hall, Harrisonburg, VA 22807
SINC 2013……………….. 20-21
A Super Experience While people across the United States were gobbling up their buffalo wings, chips and dip, and other countless snacks just before the Super Bowl kicked off, a group of students from James Madison University’s School of Hospitality, Sport and Recreation Management were on a bus headed away from the Superdome in New Orleans. Their work was complete. Eleven SHSRM students and two professors traveled to New Orleans Jan. 29-Feb. 4 to work the fan and sponsor events leading into Super Bowl XLVII. They didn’t get to attend the game, but the work was a beefy resume builder and an experience of a lifetime.
Above: Students pose for a photo prior to entering the grounds of the Superdome on Super Bowl Sunday.
The group departed on Jan. 29 for Birmingham, Ala., where they toured the Southeastern Conference offices and listened to SEC Director of Media Relations Craig Pinkerton reveal how the conference operates day-to-day. The group then traveled further south, where students worked four events in four days, gaining a variety of experiences pertaining to the management of a mega-event such as the Super Bowl. The events were:
NFL Experience: Assisted with interactive stations such as autograph stage, punt/pass/kick events, NFL memorabilia display, and Super Bowl trophy exhibit. Super Bowl Boulevard: Welcomed tourists into the city’s Riverwalk area set up for fans to experience local culture, food, and music. - Continued on p. 8 -
O’Fallon Hired as Director of SHSRM After an internal search within the University, Dr. Michael O’Fallon was recently announced as the full-time Director of the School of Hospitality, Sport and Recreation Management. In 2010, Dr. O’Fallon was appointed as the Interim Director of the School. O’Fallon served as an integral part of the leadership team that helped form the new school as the Hospitality Management program transitioned out of the College of Business and Sport and Recreation Management out of the Department of Kinesiology. In announcing O’Fallon’s hiring, Bud Clarke (Interim Dean, College of Business) highlighted O’Fallon’s “dynamic leadership” while acting as the school’s interim director and also noted that the “School of Hospitality, Sport and Recreation Management has experienced significant growth in both faculty and students during this time.”
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SRM Alumni Spotlight
HM Alumni Spotlight
Dan Jankoski (’12)
Julia Lagacé (’08)
Corporate Account Executive, Legends Premium Sales at New York Red Bulls
Recruitment Consultant Neaves & Neat, Ely Cambridgeshire
Dan’s responsibilities include selling a full menu of ticket and hospitality packages (premium inventory, suites, season tickets, partial plans and group tickets) for the New York Red Bulls (MLS) along with other miscellaneous special events at Red Bull Arena. He seeks to meet or exceed established weekly or monthly sales goals. He manages a generated ticket account base and maintains computerized records of all season ticket customers and prospects using a CRM system. Dan also participates in game/eventday duties as needed and is involved in staffing ticket sales tables during outside functions such as luncheons, business shows and conventions. Dan, when talking about the major, says “courses like Sport Sales and Promotion (SRM 435) and Facilities and Event Management (SRM 436) introduced me to many concepts that I now recognize on a daily basis. The classes and lesson plans were great, but without question the number one driver of my success in the major has to be the professors. Throughout my four years, there were countless times where their insight during office hours or constructive criticism on an assignment steered me in the right direction and ultimately helped get me to where I am.”
Julia Lagacé graduated from James Madison University’s Hospitality and Tourism Management program in 2008. Upon graduation, she started her career as an International Sales Executive with Cvent, the leading global software provider based in McLean, VA. With more than 1,100 employees worldwide and over 100,000 users in 40 countries, Cvent offers web-based software for meeting site selection, online registration, meetings management and marketing, and web surveys. With a strong background in hospitality and tourism management, Julia is an expert in meetings technology and was a key driver of Cvent’s international expansion. As International Sales Executive, Julia worked closely with global hotel companies such as Accor, Melia, Concorde, and NH Hoteles to ensure their properties were best represented on the Cvent Supplier Network – Cvent’s free meeting site selection and electronic Request for Proposal (RFP) system. She traveled to the company’s India office to train sales executives on best practices, and represented Cvent at international trade shows and conferences in countries such as Germany, Spain, UK, Austria, Hungary and UAE. After four years on Cvent’s highly acclaimed sales team, Julia transitioned into Human Resources where she leveraged her sales & marketing expertise for the recruitment of Cvent’s future sales professionals. In January of 2013, Julia and her husband relocated to Ely, Cambridgeshire, England for her husband’s work. Julia is now working at a recruitment firm within Ely where she has been hired for her extensive sales and recruitment experience to assist in the business development and the expansion of two additional branches projected to open in late 2013.
Join a SHSRM Student Organization Today! Professional Convention Management Association
The National Society of Minorities in Hospitality Sport and Leisure Association of Madison Contact: Chris Walker walkercw@dukes.jmu.edu Faculty Advisor: Ben Carr Contact: Katie Kosel koselkm@dukes.jmu.edu Faculty Advisor: Miguel Baltazar
Contact: Michelle Moulden mouldeme@dukes.jmu.edu Faculty Advisor: Tassie Pippert
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NSMH — National Society of Minorities in Hospitality NSMH has been going through many changes and revamping this semester and we are so excited to see the progress that has happened thus far! We have been fortunate to gain an entirely new executive board that is dedicated to our organization’s growth and success. Thus far, we have had a Progressive dinner in downtown Harrisonburg where we went to three different restaurants and had a great time getting to know each other! We also were able to go to the Crosskeys Vineyard a few weeks ago for a tour of how they produce the wine on site, which was very eye opening for those interested in the beverage part of the industry. Also, a group of us were fortunate enough to have the opportunity to attend the National Conference in Orlando, Florida with our advisor Miguel! It was an amazing learning experience and we were able to network and gain connections with major industry employers! Another exciting event was a group trip to Charlottesville on Sunday, March 24 where we toured a brewery as well as a tavern styled back in the 17th Century! We also had a guest speaker from the Four Seasons speak to us on March 28. The guest speaker held interviews on campus for future internship and Management in Training opportunities! Upcoming fundraising efforts include bake sales and cookbook sales which include many of Tassie's delicious recipes, so look out for those! Our general body meetings are twice a month on Thursday’s at 5 pm in Godwin 341. Look out for our newly updated bulletin board for upcoming events!
CMAA — Club Managers Association of America The James Madison Chapter of Club Managers Association of America has had another great semester. This semester we have been focused on professional development. We started off the semester with an internship fair held in Godwin Hall. We had ten different clubs present and the fair resulted in JMU students getting internships at clubs around the country. We are also lucky to have two of our students serving on the committee bringing the CMAA National Student Education Conference to D.C. this fall. We were also able to have two different alumnae of the JMU program, Peter Lovelace, from Bethesda Country Club, and Carolyn Raymond, from The University Club in D.C., come to campus to talk with our students about being a professional in the Club Management world. We look forward to an exciting semester next fall with club tours and the National Conference.
Trip to Napa Valley On Saturday, May 11th, a group of 13 students and faculty will meet in San Francisco California to begin a week long adventure into the world of viniculture and viticulture. These future oenologists will visit wineries and walk the fields to discover the secrets to the soils and vines of the Napa and Sonoma Valleys. Along the way they will enjoy a cooking class at Cakebread Cellars and will sit on the mountain overlooking Lake Hennessey as they engage with JonMark and Colleen Chappellet of Chappellet Vineyards. Colleen, a College of Business graduate, will discuss the importance of proper marketing techniques, while Jon-Mark will explain the move toward sustainable agriculture in Napa. After a week of being immersed in the culture of Napa and Sonoma agriculture, the group will head to San Francisco for a day of sightseeing before returning home to begin work for the summer.
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SLAM — Sport and Leisure Association of Madison The Sport and Leisure Association of Madison has had a great year. We have experienced steady growth organizationally and with membership this year. Our main focus this past year has been on networking, and we had several guest speakers such as Chase Leonard from the Washington Redskins and Andrew Dean from the New York Yankees. SLAM also arranged for members to attend the SINC Conference in Washington, D.C. SINC was a great opportunity for the group to network with a lot of professionals in the field of sport management. Additionally, SLAM organized a resume workshop for members to help in obtaining practicums, internships and/or jobs; and also offered a number of opportunities to socialize and network with other SRM students. SLAM is looking forward to an even better year beginning in the Fall of 2013. If any SRM student would like more information about SLAM, contact us at jmuslam@gmail.com.
PCMA—Professional Convention Management Association Our student chapter mission is to deliver superior and innovative education, networking opportunities, and experience, to promote the value of our student members to the professional convention management community. We have been able to accomplish that and more over this past year, and are looking forward to the great things to come! This past semester we were able to attend networking receptions in D.C., visit multiple hospitality establishments, host various guest speakers, as well as participate in several service and social events such as the OCP Night Out and a vineyard and apple picking tour. This semester we are most looking forward to our 3rd annual Hospitality and Student Conference, which is being held on April 7 in Godwin Hall. Please visit our website for more details on this great event: www.wix.com/jmu2013pcmahsc.
4th Annual Disability Awareness Week JMU’s fourth annual Disability Awareness Week was held between March 25 and 28. There were a ton of amazing events and it turned out to be a great success. The achievement of a great week was due in part to faculty like Dr. Joshua Pate. Dr. Pate described how he did his part to make it such a spectacular event. “My primary role in Disability Awareness Week was organizing the workout with Kyle Maynard at UREC. We had approximately 35 students work out with Kyle, and he taught us about his own fitness routine, how to overcome anxiety of going to a gym for the first time, and how to eliminate our excuses. After two hours of working out and talking with him, everyone was -- to put it lightly -- feeling the burn.” Other events held that week were a panel discussion sponsored by Deloitte, two movie nights featuring “The Hammer” and Ray,” and a keynote address in Wilson Auditorium by Kyle Maynard. Kyle Maynard is a speaker, author, and ESPY Award-winning mixed martial arts athlete, known for achieving all this despite being a congenital amputee. He is pictured to the right and above speaking and doing exercises with JMU students.
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Prowess 2012 Awards Ceremony Externship Program On December 3, 2012 the 75 students enrolled in the HM Prowess 212 class met at the Montpellier Room, located in the East Campus Dining Hall, to be awarded a certificate in their Externship with Aramark. The session started with a lecture by Dr. Reg Foucar-Szocki on “restaurant etiquette” followed by an enticing and detailed description of the menu by the JMU campus Executive Chef, Brandon Rudisill. The students and faculty were acknowledged and commended for their participation in the program. The HM Prowess 212 course, along with the Aramark strategic partnership with the school has allowed students to experience the food industry. The course combines handson experience in the various dining locations on campus along with participation in a lecture based in-classroom curriculum. By learning certifications such as ServSafe and TIPs, sophomores in the course better understand and apply food safety, sanitation and food preparation to prepare themselves for internships and careers upon graduation. The dinner menu included the following: 1st Course: Ricotta gnocchi with butternut squash cream, crispy fennel and bacon-chili oil 2nd Course: Braised beef short ribs with sweet potato-apple hash, roasted cauliflower, and apple cider gastrique 3rd Course: Hot chocolate Mousse with coconut creameaux, cayenne marshmallow, chocolate sauce and mango foam Dr. Reginald Foucar-Szocki and Ms. Ellen Callahan, the Teaching Assistant for ARAMARK Dining Services, completed the session by awarding the Certificates of Completion to all students and gave additional awards to those who did not miss a single shift. Special congratulations to those awarded with Perfect Attendance as follows:
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Brielle Appleton
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Jacqueline Lubin
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Jessica Battaglini
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Erin McNamara
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Hien Cao
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Tony Nguyen
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Catherine Clavin
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Kelly Taikina
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Vallie Herndon
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Jordon Thompson
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Alicia Inkrote
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Jennifer Warren
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Christina Joyner
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Brent Warren
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Olivia Lobdell
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Kirby Yonce
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2013 SHSRM Graduates Sport & Recreation Management
Kellen Kulbacki
Daniel Allen
Robert Lilly Jr.
Patrick Amerena
Rockeed McCarter
Danielle Gabal
Jonathon Blair
Thomas McCarthy
Melissa Gehlbach
Kevin Bradshaw
Christian McLaughlin
Shahana Islam
Miranda Brewer
Rebecca McLouth
Jihyun Kim
Mason Bryan
Catalina Mendieta
Ryan Larson
Darrin Budette
Zachary Miller
Stephanie Legieza
Jacob Coolidge
Rocky Morris Jr.
Rachel Lewis
Cameron Coulson
Alexandra Noel
Keara Mahan
Taveion Cuffee
Dana O'Brien
Dominic Maltagliati
Matthew Demsky
Sean O'Brien
Kelly McGraw
Pearce Farnum
Derek Orndorff
Katherine Miller
Gregory Forsberg
Stephen Phillips
Michelle Moulden
Julie Fox
Michael Prince
Alison Neo
Emily Friend
Kristen Rauch
Jessica Nguyen
Emma Frolia
Elliott Rosenfeld
Courtney Peck
Courtney Gannon
Matthew Rummel
Brooke Romm
Jeffrey Giannasi
Gregory Snow
Hannah Schindewolf
Emily Goodin
Zachary Talley
Justin Scott
Wesley Goodman
John Wallin
Ariel Spagnolo
Jordan Grudko
Justin White
Asya Toney
Kelsey Hays
Hospitality Management
Crista West
Matthew Heinkel
Katherine Alberter
Jacquelyn Wheeler
Tarik Hislop
Geoffrey Barber
Kara Widerman
Andrew Holmes
Sarah Bonnette
Kaitlyn Willner
Nicole Jotso
Laura Borbely
Laura Wong
Derek Kauffman
Kelly Bowen
Sara Whitley
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Hospitality Management Trip to Las Vegas Tassie Pippert’s Entertainment Management class took an amazing trip to Las Vegas. Kelly McGraw, a Hospitality and Tourism Management Major, reflects on her most memorable aspects of the trip: Some of my favorite experiences included: 1. Getting to tour the Cosmopolitan with two guest experience managers. We had the opportunity to have an in-depth view of the property and even got to see a penthouse and bungalow. The two managers finished the tour by taking us to the hotels buffet, "The Wicked Spoon.� While at lunch, we tried items such as duck ravioli, angry mac and cheese, braised short rib, and molten chocolate cake. It was delicious. 2. Another fun experience was going to Siegfried and Roy's Wildlife and Dolphin Habitat. Kate Willner and I had to opportunity to see a ton of dolphins up close along with lions and tigers. It was an awesome experience. 3. One of the most awesome things we got to do in Vegas was experience nightlife. My two favorite places were Marquee and Pure. Luckily, our group met a club promoter who gave us free entrance, drinks, and VIP access to the clubs. We even got to meet high rollers at PURE and were invited to join their group at a rooftop table for some amazing VIP and bottle service. It was truly a once in a lifetime night.
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A Super Experience
Continued from Front Page
Celebrity Beach Bowl: Welcomed and credentialed VIP guests for a flag football game among NFL greats and Hollywood’s brightest stars. NFL Game Day Fan Plaza: Assisted guests at the fan plaza outside the Superdome doors, which included interactive games, food, and entertainment. Students said the experiential learning trip taught them (1) customer service skills; (2) to be flexible with regard to work schedules; and (3) to always have a backup plan. The work experiences often placed students into a setting where they were forced to interact with fans and serve as representatives of both New Orleans and the Super Bowl. The students were further challenged by oftentimes being forced to change plans and improvise when job assignments lacked detail or were completed early. The hard work, however, paid off in many cases, as students were rewarded for their professionalism following their work at the Celebrity Beach Bowl. The event sponsor, DirecTV, treated students to a free concert by Pitbull and VIP access to Justin Timberlake’s first concert in five years. Super Bowl Sunday presented perhaps the biggest learning opportunity of the trip. A credentialing problem held hundreds of volunteers in the registration facility and delayed the start of the morning by more than two hours. The JMU students, however, voiced the importance of maintaining a positive attitude and responded well, despite being shifted to a different job assignment. While working the NFL Game Day Fan Plaza just outside the Superdome doors, the students interacted with fans through games, photo opportunities, and assisting with questions. By the time the national anthem was being sung, JMU’s Super Bowl group was on a bus headed back to volunteer parking, wrapping up four full days of a resume-building experience. The group arrived back at its hotel in time for Beyoncé's halftime performance, and everyone watched the second half in the hotel lobby, exhausted from the week’s work. One student summed up the trip by saying, “After working the events this week, it’s almost like the actual Super Bowl game was an afterthought.” With that mentality, it became evident that the trip prepared the students to actually work in sport. JMU Super Bowl Team Bryce Cocke, Senior, Sport and Recreation Management Kelsey Holmes, Graduate Student, Sport and Recreation Leadership Brittney Jacks, Sophomore, Sport and Recreation Management Matthew Kaiser, Senior, Sport and Recreation Management Sylvia Lee, Junior, Sport and Recreation Management A.J. Monette, Junior, Sport and Recreation Management Jennifer Nelson, Junior, Sport and Recreation Management Ally Nurik, Sophomore, Hospitality Management Cara Yaworske, Junior, Sport and Recreation Management Calvin Parson Jr., Junior, Sport and Recreation Management Jordan Underwood, Junior, Sport and Recreation Management Cara Yaworske, Junior, Sport and Recreation Management Josh Pate, Assistant Professor, Sport and Recreation Management Dave Shonk, Associate Professor, Sport and Recreation Management
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Thank You Guest Speakers
Voted best SHSRM Snow Man
The School of Hospitality, Sport & Recreation Management would like to thank the following guest speakers: Peter Lovelace, Bethesda Country Club ♦ Todd “Parney” Parnell, Richmond Flying Squirrels ♦ John Martin, JMU Athletics Communications ♦ Niki DeSantis, Colonial Athletic Association ♦ Mike Barber, Richmond Times-Dispatch ♦ Paul Gerlando, Crossmedia ♦ Michael Allshouse, Indoor Football League ♦ Curt Dudley, JMU Athletics Communications ♦ James Irwin, JMU Alumni Relations ♦ Taylor Dewey, JMU Athletics Marketing ♦ Kelly Moore, JMU Athletics Marketing ♦ Keith Bradshaw, JMU Athletics Mktg./Front Row Mktg. ♦ Molly Wagener, Uncle Julio’s Recruiting and Training ♦ Sylvie Balenger, Four Seasons Hotel Washington, DC ♦ Chelsea Brown, Cvent, Inc. ♦ Gary D. Walton, Hotel Roanoke & Conference Center - A DoubleTree by Hilton. ♦ Steve Finley, Finley Catering Co. Inc ♦ Elizabeth Vita-Finzi, Mandarin Oriental Hotel in D.C. Read what Ms. Molly Wagener from Uncle Julio's Restaurants had to say during an on-campus interview. Below is the link to the video: https://jmutube.cit.jmu.edu:8443/content/baltazmb/ playlist/18479/play/ ♦
Molly Wagener Steve Finley Curt Dudley
Thank you to Dr. Gary Juhan for the pictures of the hilarious snowmen created on JMU’s snow day on Monday, March 25th
Four Seasons and Mandarin Oriental Hotels Are Back on Campus! HM 211 junior students Christina Laroche and Andrea Kukoff offer a certificate of appreciation to guest speakers Sylvie Balenger (Director of Learning of the Four Seasons Hotel Washington D.C.) and Elizabeth Vita-Finzi (Resident Manager at the Mandarin Oriental Hotel in D.C.) for taking the time to speak in their class.
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SHSRM faculty and students are actively engaged in numerous research projects and other scholarly endeavors. Below is a partial list of some of their most recent publications, textbooks, textbook chapters and conference presentations.
Refereed Publications Beverly, D., Williams, J., & Kitterlin, M. (2012). Leaders exhibiting high emotional intelligence are more dedicated to their job performance. Open Journal of Leadership Studies 1(4), 37-41. Carr, B., MacGillivray, L., Wallace Carr, J. & Ham, L. (2012). Intramural sportsmanship rating system: A case study on participant knowledge and perceived effectiveness. Recreational Sports Journal, 36, 127-139. Choi, W. D., Stahura, K., Sammons, G. E., & Bernhard, B. (2013). Cultural differences between American and Chinese hotel managers regarding management philosophies (comparison between Las Vegas and Shanghai). International Journal of Hospitality and Tourism Administration.14(2). Gray, E. & Williams, J. (2012). Retail managers: Laissez-faire is synonymous with unsuccessful conflict management styles. Open Journal of Leadership Studies, 1(3), 13-16. Hardin, R., & Pate, J. R. (In Press). Playbook vs. textbook: Examining academic transitioning of NCAA Division IFBS football student-athletes. Journal for the Study of Sports and Athletes in Education, 8(1). Larkin, B., Cottingham II, M., & Pate, J. R. (In Review). Exploring the feasibility of wheelchair basketball as an NCAA emerging sport. Journal for the Study of Sport and Athletes in Education. Shonk, D.J., Bosley, A.T., & DeMichel, P.E. (In Review). Factors Motivating College Students to Attend an Intercollegiate Sporting Event: Attracting Students who Attend Non BCS Schools. Journal of Issues in Intercollegiate Athletics. Stahura, K.A, McCarthy, C., & Choi, D. (2013). Social Responsibility in major league Baseball: Fans perceptions and expectations in two large media markets. Journal of Contemporary Athletics. 8(1). Williams, J., Bosselman, R., Hurst, J., & Tianshu, Z. (2013). Passive leadership is unlikely among hospitality managers with high-level youth sport’s participation. Journal of Hospitality & Tourism Education, 25(1). Non-Refereed Publications Carr, B., Flannery, A. & Wallace Carr, J. (2012). Olympic protection. Global Sports Management Newsletter, Olympic Special Edition (3)11. Shonk, D.J., & Pate, J.R. (2013). Learning by doing: 6 tips for working with student interns. Sports Events, March 2013, 23-24.
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Textbooks Greenwell, T.C., Danzy-Bussell, L.A., & Shonk, D.J. (In Press). Managing Sport Events. Champaign, IL: Human Kinetics.
Textbook Chapters Pate, J. R., & Hardin, R. (2013). Print and online media coverage of athletes with disabilities. The Routledge Handbook of Sport Communication. New York: Routledge. Pate, J. R., & Hardin, R. (In Press). Athletes’ and coaches’ perceptions of service quality at a U.S. Paralympic training site. In I. Brittain (Ed.) Disability Sport. Champaign, IL: Common Ground Publishing. Shonk, D.J., & Bosley, A.T. (In Press). Ticketing and Sports Promotion. In Weight, E., & Zullo, R. (Eds). Intercollegiate Athletic Administration. Human Kinetics. Wallace Carr, J., Robertson, B., Lesnik, R., Byl, J., Ferguson, J., Potter, C. & Ogilvie, L. (2012). Unique Groups. In Human Kinetics. Introduction to Recreation and Leisure (pp. 217-249). Champaign, IL: Human Kinetics. Wallace Carr, J. (2013) Program planning using a student learning approach. In NIRSA. Campus recreational sports: Managing employees, programs, facilities and services. Champaign, IL: Human Kinetics.
Conference Presentations Carter-Francique, A., Washington, M., Hart, A., Love, A., & Pate, J. R. (2013, May, Accepted). Writing manuscripts for publication: A professional development workshop for diversity researchers sponsored by the NASSM Diversity Committee. 2013 North American Society for Sport Management Conference. Austin, TX.
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Conference Presentations McFadden, C. & Wallace Carr, J. & (2013, March). Difficult Conversations. Educational session presented at NIRSA National Conference & Exposition. Las Vegas, NV. Edwards, M., Wallace Carr, J. & Crystal-Green, N. (2012, November). Linking University strategic plans to student development through the use of learning outcomes in campus recreation. Educational session presented at the Athletic Business Conference and Exposition. New Orleans, LA. Mirabito, T., Hardin, R., Pate, J. R., & Bain, N. (2013, April, Accepted). The social network: Values and pitfalls of Twitter in collegiate athletics. 2013 CSRI Conference on College Sport. Chapel Hill, NC. Park, M., Yoh, T., & Shonk, D.J. (2013, May). Antecedents and Consequences of Satisfaction among Participants in Charity Sporting Events. Poster accepted for presentation at the annual meeting of the North American Society for Sport Management, Austin, TX. Pate, J. R., Hardin, R., & Ruihley, B. J. (2013 May, Accepted). The social media games: An analysis of Paralympic athletes’ tweets. 2013 North American Society for Sport Management Conference. Austin, TX. Pate, J. R., & Mirabito, T. (2013, April, Accepted). An examination of language use in announcing college head football coach dismissals. 2013 CSRI Conference on College Sport. Chapel Hill, NC. Pate, J. R., & Hardin, R. (2013, March). Paralympic athletes’ use of Twitter to promote social change. Muhammad Ali Center Athletes and Social Change Forum. Louisville, KY. Pate, J. R., Trybus, M., Moran, T. E., & Evans, K. (2013, March). What you see isn’t what you get: Exploring the differences in disabilities that are visible and invisible. 2013 James Madison University Diversity Conference, Harrisonburg, VA. Sanderson, J., Hardin, R., & Pate, J. R. (2013, February). Wielding the power: Division I head football coaches, total institutional control, and fan support. The Sixth Summit on Communication and Sport. Austin, TX. Shonk, D.J. (2013, April). Factors motivating students to attend an intercollegiate sporting event: Attracting students who attend Non BCS Schools. Poster presented at the College Sport Research Institute, April 2013, Chapel Hill, NC. Shonk, D.J. (2013, May). Using experiential learning to transform your classroom: A team-based learning approach. Sixty minute symposium accepted for presentation at the annual meeting of the North American Society for Sport Management, Austin, TX.
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Faculty News and Notes
A Visit to Hershey
Alyssa Bosley was recently announced as the President of the Harrisonburg-Rockingham Sports Commission. Alyssa Bosley was recently selected to serve on the Board of Directors for Shenandoah Valley United. Dr. Julia Wallace Carr was appointed the Vice Chair of the Visiting Committee for The College of Physical Activity and Sport Sciences at West Virginia for 2012-2014. Dr. Julia Wallace Carr, Mr. Eric Nickel (Director of University Recreation, adjunct SRM faculty) and Jocelyn Hill (Director of American University and JMU SRM Alum) were recognized as Legacy Contributors to National Intramural-Recreational Sports Assocation at the NIRSA National Conference and Exposition in Las Vegas in March. At this conference, Mr. Jason Darby (JMU Campus Recreation Leadership graduate student) was voted Virginia Recreational Sports Administration Student Representative for 2013-14 and at NIRSA was awarded the William Wasson Award
As guests of Hershey Hotel and Resorts, students in the Club and Resorts course were treated to facility tours and were part of panel discussions with Hershey managers. The students were given tremendous insight into the operations and history of the Resorts and the Hershey Country Club over a two day period.
SRM Alumnus Holds Super Bowl Trophy Kim (Hurney) Ferguson (’05), a Marketing and Brand Development Manager for the Baltimore Ravens, was in New Orleans as her team won the Super Bowl. Thanks to Kim for sharing this photo of her holding both the Vince Lombardi (Super Bowl champions) and Lamar Hunt (AFC champions) trophies.
Parney Parnell from the Richmond Flying Squirrels joins Sport & Recreation Management students and Alyssa Bosley for lunch!
TV Production Truck Tour A group of students from Alyssa Bosley's SRM 334: Introduction to Sport Media classes were fortunate to tour a TV production truck. The truck was on campus earlier this semester because of a televised JMU men's basketball game. Thanks to Pete Hock and Niki DeSantis from the Colonial Athletic Association for making this visit possible!
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Spring 2013 Theme Dinners What exactly is a theme dinner? Students majoring in Hospitality Management have the privilege of putting on an event for friends and family to show off all of the skills they have acquired through their four years at JMU. Each team of six students began planning for their theme dinner in January 2012. They became managers the day of the event and got to experience and execute the event first hand. These events serve 100-200 guests with a several thousand dollar budget and employ a staff of 40-50 HTM underclassmen and other volunteers. During the Fall semester there were three theme dinners: Wizard of Oz, Triple Crown and Harvest Festival.
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Eta Sigma Delta Initiation Ceremony Eta Sigma Delta (ESD) is an international hospitality honors society that recognizes the top 10%-15% of their class. This invitation only society, offers students a chance to network with their fellow peers, gain advantages regarding internship opportunities and have an elevated knowledge of the industry. ESD was founded in 1978 at the University of New Hampshire’s Whittemore School of Business and Economics when students recognized the need to honor students in the hospitality and tourism departments. Today there are more than 90 active chapters across the globe and JMU is proud to be one of them. Three HTM Seniors - Kara Widerman, Kate Willner, and Kelly McGraw - reestablished a chapter of ESD this Spring and inducted their first class on February 27, 2013. There were 43 active members initiated, overseen by Reg Foucar-Szocki and Michael O’Fallon. In the coming weeks, tri-presidents, Kara, Kate and Kelly, will be choosing the future leaders for the JMU chapter that will carry the organization long into the future. The hopes for chapter members are to become the HM department’s group of outstanding students that will represent the School both on campus and off. They will participate in programs to help recruit prospective students, cater Le Gourmet in Washington, D.C., and become HM spokespeople. JMU’s chapter of Eta Sigma Delta is just beginning, but the future holds great things for this student run organization. Members have a say in what activities they will engage in and there are no limits on what this new organization can achieve. Well done ESD! List of Inductees: Mary Elizabeth Andrews
Aerica Lynn Jackson
Jessica Marie Pappas
Vanessa Viviano
Anna Lee Comer
Megan Amanda Kerns
Elena Frances Paquette
Kelsie Alyssa Wallich
Megan Crosby
Kelsey Nadine Koch
Esther Yu Li Park
Jennifer Leigh Warren
Taylor Nicole Degen
Jessica Kaitlyn Lavold
Courtney Peck
Crista Marie West
Rachel Lewis
Christina Marie Pino
Jordan Nicholas Whitehurst
Julia Cali Lyons
Kendele Elyse Reamey
Sara Haskins Whitley
Kaera Kathryn Mahan
Brooke Romm
Kara Widerman
Kelly McGraw
Roxanne Barbara Rozmus
Kate Willner
Kate Miller
Ariel Spagnolo
Alexa Whitney Wright
Femke Morelisse
Samantha Claire Taylor
Kirby Erin Yonce
Michelle Moulden
Alexandra Tran Vermillion
Alyse Danielle Emswiler Nahson (Shon) Renard Ford Danielle E Gabai Melissa Gehlbach Victoria Jina Hontz Alicia Nicole Inkrote Shahana Islam
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From Our Hyatt Campus Ambassador Hyatt Hotels recently visited James Madison University to recruit for their 2013 undergraduate summer internships and their Corporate Management in Training (CMT) program for recent college graduates. Kara Widerman, JMU’s Hyatt Campus Ambassador, promoted Hyatt beginning two weeks prior to Ronisha Goodwin, Hyatt recruiter for JMU, visiting this past February and had a large turn out of 90+ students. Ronisha finished her college tour in late March and has extended offers to select JMU students. Kara Widerman will be headed to Austin Texas as the Rooms Department CMT and select undergraduate students will be working at the Hyatt Regency Chesapeake Bay this summer. Hyatt has been a long partner of JMU and fostered great relationships with the faculty and staff. Over the past three years, Hyatt has selected multiple students each year to participate in internships throughout the summer, and build their careers within the company. As JMU proceeds with their first class of HM students, Hyatt will continue to build their relationship with the Hospitality Department and recruit among our college graduates.
These are different candies which Kara Widerman distributed during finals as a way to promote Hyatt
Thank You Hospitality Advisory Board On February 20, 2013, the Spring meeting of the Hospitality Advisory Board met on campus. The meeting was called to order by the HM Advisory Board President and first hospitality class alum Rick Casey (President, Capitol Representation, Inc.). In attendance were Laura Arth (President, Arth Capital Consulting), David Grimm (JMU Director of Development, College of Arts and Letters), Peter Lovelace (Clubhouse Manager, Bethesda Country Club), Robyn Graff (Conference Services Manager, Hyatt Regency Washington), Jim Gratton (General Manager at Marriott International), Carol Simon (General Manager, Stonewall Jackson Hotel), Luke O’Boyle (General Manager, Chevy Chase Club), Edward Gutauskas (Regional Operations Director, ARAMARK Campus Services), Thomas Jackson (President, Jackson Hotel Management), Michelle Moulden (JMU Senior student), Allyn Gutauskas (Human Resource Manager, Farmington Country Club), Nicholas DiMeglio (VP & General Manager, The Ritz-Carlton Aspen Highlands), Ron Hallagan (President, Hallagan Consulting, LLC). This meeting provide an opportunity to hear from industry professionals and for Dr. O’Fallon to provide a SHSRM Program update and aspirational statement regarding the future of SHSRM.
Spring 2013
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2013 Spring Career Fair Following the success and demand for space from previous careers fairs, the 2013 Spring Career, Internship and Service Fair was expanded to a two day event on February 19 and 20, 2013 in the Ballroom of the Festival Conference and Student Center. A number of Hospitality Management recruiters attended including day one participants: ARAMARK/JMU Dining, F&G Hospitality, Marriott International and The Ritz-Carlton, The Boar's Head Inn and Uncle Julio's Corporation. Organizations that registered for day two of the fair were: Avalon Bay Communities, Inc., Busch Gardens and Water Country USA, Crestline Hotels & Resorts, Modus Hotels, Omni Shoreham Hotel and Panera Bread. In total, the two day fair attracted over 150 employers from the Mid-Atlantic region, serving over 1,600 students who attended. Over 200 students were able to take part in the LinkedIn photo booth that was available for free, so students could upload a more professional photo to their account. Holding the fair over two days allowed all of the employers to be placed in the ballroom for the first time since Fall 2009. This increased the traffic for all employers and allowed students to easily navigate through the event. Career and Academic Planning, which organizes the fair, also hosted an evening reception for employer representatives and JMU faculty to connect and discuss future partnerships. The feedback concerning the change in format received from both the employers and students attending the fair was very positive. Plans for the 2013 Fall Career Fair call for another two-day event taking place on September 30 and October 1 in the Festival Ballroom from 12:00-4:00 pm. Employer registration for the Fall Career Fair will open in June. If you have additional questions or comments, please contact Chris Campbell, Career and Academic Planning, at 568-2928, or campbecm@jmu.edu.
Another Outstanding Le Gourmet Night On November 10, 2012, JMU Hospitality Management had their 10th Annual Le Gourmet event, this year incorporating JMU's purple and gold school colors, the chosen theme was “Purple Rain”! The event paid homage to the 1980s. One of the highlights of this year’s event was the creation of the Susan J. Reid $25,000 scholarship. Susan is the wife of Robert Reid, former Dean of the JMU Business College and past Hospitality and Tourism Management director. Thank you so much to our key Purple Rain Sponsors such as the U.S. Chamber of Commerce, RSVP catering, Daly Foundation, AmSan, Royal Cup Coffee, Sysco of Harrisonburg, Serta and so many others auction contributors that made this event successful. A special thanks to all the alumni, students, staff and faculty involved in the planning, preparation, service and participation on this event! The 2013 Le Gourmet will be held in D.C. on Saturday October 26 with a “Casino Night” Theme. The website of this new event http://www.jmulegourmet.com/ should be updated soon!
Spring 2013
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Practicums and Internships SRM 282 Spring 2013
Melissa Kniceley, JMU Athletics
Daniel Barto, First Tee of Harrisonburg
Zachary Krukowski, Proactive Travel
Lindsay Brauch, JMU Athletics
Schuyler LaClair, Proactive Travel
Henry Bronez, First Tee of Harrisonburg
Cecily Leahy, JMU Athletics
Lindsay Butler, JMU Athletics
Kyle Linn, Flying Rabbit Sporting Clays
Nicholas Callis, SVU Soccer Club
Wade Martin, Staunton Augusta YMCA
Kara Camuso, JMU Athletics
Ethan Miller, JMU Athletics
Michael Civiello, JMU Athletics
Christopher Moffett, Rockingham Parks and Recreation
Preston Clark, Turner Ashby High School
Allen Monette, JMU Athletics
Kyle Clarke, JMU Athletics
Matthew Nasca, JMU Athletics
Danielle Colassard, JMU Athletics
Trevor Nichols, SVU Soccer Club
Trent Cundiff, JMU Athletics
Stephanie Nielsen, JMU Athletics
Matthew Dumblauckas, JMU Athletics
Gregory Rotzell, JMU Athletics
Ryan Dunn, JMU Athletics
Amy Spring, Harrisonburg High School Athletics
Hayden Dyer, East Rockingham High School
Ericson Stodd, JMU Athletics
Nathaniel Eldridge, Southwestern Youth Association
Allison Straley, Proactive Travel
Joshua Feister, JMU Athletics
William Taylor, East Rockingham High School
Ryan Fitzgerald, JMU Athletics
Courtney Versfeld, First Tee of Harrisonburg
Ryan Gerrity, Harrisonburg Turks
Christopher Vittorio, JMU Athletics
Partick Gonimer, JMU Athletics
Chase Warren, First Tee of Harrisonburg
Justin Graves, JMU Athletics
Chelsea Weber, East Rockingham High School
Tyler Green, UREC
Joshua Wells, Lakeview Golf Course
Maura Gunning, JMU Duke Club
Alex Willner, JMU Athletics
Casey Hart, JMU Athletics
KIN 472 Spring 2013
Michael Herndon, JMU Athletics
Jacob Ashton, Bridgewater College Athletics
Brett Ireland, JMU Athletics
John Bladel, JMU Athletics
Brittney Jacks, JMU Athletics
Alex Boecker, UREC
William Jenkins, JMU Athletics
Nicholas Borovich, Function 4 Sports
Matthew Kaiser, JMU Athletics
Peter Brosnan, Harrisonburg Parks and Recreation
Spring 2013
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Practicums and Internships Michael Bullis, Massanutten Ski Bryce Cocke, Special Olympics
Cameron Coulson, Spotsylvania County Parks & Recreation
Sean O'Brien, JMU Athletics Marketing Dana O'Brien, JMU Athletics Marketing
Eugene Daniels, JMU Athletics
Taveion Cuffee, Gold's Gym
Daniel DiLullo, First Tee of Harrisonburg
Alec Farabaugh, Downtown Athletics
Alioune Diouf, JMU Athletics
Pearce Farnum, CBS Sports Radio
Stephen Phillips, Lakeview Golf Course
Katelyn Gebauer, Vertex Fitness
Gregory Forsberg, JMU Athletics
Michael Prince, Cheers Sports
Steven Golob, JMU Athletics
Julie Fox, Special Olympics
Kristen Rauch, JMU Duke Club
Leanna Heston, UREC
Emma Frolia, JMU Athletics
Richard Roman, Lakeview Golf Course
Heather Holston, Shenandoah Valley
Courtney Gannon, JMU Athletics Marketing
Elliott Rosenfeld, Blue Ridge Sports
Jeffrey Giannasi, Atlanta Hawks & Philips Arena
Matthew Rummel, Norfolk Tides
Brandon Jones, Elkins Sports Performance
Wesley Goodman, JMU Duke Club
Gregory Snow, Harrisonburg Bikram
Christopher Keller, Harrisonburg Parks &
Jorday Grudko, Special Olympics New Jersey
Baseball-Softball Academy
Recreation Victoria Lindsey, Morrison Bruce Center Kevin McGough, Harrisonburg Turks
Kelsey Hays, JMU Athletics Matthew Heinkel, Rockingham County Parks & Recreation
Sean McGough, JMU Athletics
Tarik Hislop, JMU Athletics
Danilo Molieri,
Nicole Jotso, JMU Athletics Marketing
JMU Athletics
Ashley Pennino, JMU Athletics Dale Robins-Bailey, JMU Athletics William Spreen, Shenandoah Valley Baseball-Softball Academy
Derek Kauffman, Rockingham County Public Schools Robert Lilly, New England Country Sports Rockeed McCarter, JMU Athletics
Matthew Tenaglia, JMU Athletics
Thomas McCarthy, JMU Athletics Marketing
Michelle Tremblay, JMU Athletics
Christian McLaughlin, Overtime Athletics
KIN 482 SPRING 2013
Rebecca McLouth, Shenandoah Valley Baseball-
Daniel Allen, Blue Ridge Sports Charles Amerena, Fit 2 Win Sports
Softball Academy Catalina Mendieta, USA Performance Aquatics Swim Club
Beau Banglesdorf, The Baseball Co Michael Messiah, Advanced Sport Media Jonathan Blair, JMU Athletics Marketing Bryan Millan, Sport & Speed Institute Amber Bolen, UVA Athletics Marketing Zachary Miller, JMU Athletics Kevin Bradshaw, Special Olympics Chad Mozingo, Bridgewater College Miranda Brewer, Wells Fargo Center Events Mason Bryan, Colonial Athletics Association
Athletics Alexandra Noel, JMU Athletics Marketing
Derek Orndorff, Rockingham County Parks & Recreation
Yoga Studio Zachary Talley, JMU Athletics Facilities Management John Wallin, Corporate Partnerships Christopher Wellde, 170 Golf Justin White, JMU Athletics Marketing
Congratulations to all the students who completed their Spring 2013 internship or practicum!
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SINC 2013 Twenty-two students in the Sport & Recreation Management program attended the 2013 Sport Industry Networking Conference (SINC) from February 8-9, 2013 in Washington, DC. SRM students attending the conference included: Malcolm Mountcastle, Matt Butta, Ryan Dunn, James Hemphill, Michael Herndon, Michael Civiello, Sylvia Lee, Josh Hogan, Courtney Wright, Lindsay Brauch, Eric Stodd, Daniel Wright, Jen Nelson, Aly Truesdale, Anne Comber, Chris Hudgins, Jordan Underwood, Stephanie Neilsen, Danielle Colassard, Alexandra Noel, Maura Gunning and Calvin Parson. The SINC Conference, which took place on the campus of George Washington University, is dedicated to educating students, young professionals and career changers on the business of sports. Students networked with representatives from organizations such as the NCAA, Washington Redskins, IMG College, Washington Nationals, Innovative Sports and Entertainment, Baltimore Ravens, President’s Council on Fitness, Sports and Nutrition, Monumental Sports and Entertainment, Tiger Woods Foundation, Comcast SportsNet, Innovative Sports and Entertainment, Washington Wizards, USTA, Aspire Group, Ripken Baseball, SB Nation, International Speedway Corporation and many others. Keynote addresses were delivered by DeMaurice Fitzgerald Smith, Executive Director of the National Football League Players Association and Mark Lerner, Vice Chairman and Principal Owner of the Washington Nationals. Panel discussions focused on topics such as the state of the sports industry, sports technology and applications, human resources, today's sport media landscape, sports transactions, global sports and multi-cultural marketing, social media, economics of sport tourism, creating winning marketing strategies, behind the scenes in sports facilities and events, athlete representation and marketing and philanthropy in sports. Students attended the panel discussions and interviewed with a variety of organizations. The Friday evening event included a networking reception at the Verizon Center followed by a Brooklyn Nets vs. Washington Wizards game. A special thank you to Jordan Underwood for promoting and planning the details for our attendance at the 2013 SINC Conference!
Some of the SRM students attending the SINC Conference pose for a photo: Top row listed from left to right: Jen Nelson, Sylvia Lee; Bottom row from left to right: Calvin Parson, Eric Stodd, Matt Butta, Malcolm Mountcastle, James Hemphill, Lindsay Brauch, Josh Hogan.
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SINC 2013 continued
2012-2013 Outstanding Senior Awards
Kristen Rauch, SRM
Michelle Moulden, HTM
Spring 2013
Contact Us: Want to get in touch with SHSRM faculty? Miguel Baltazar baltazmb@jmu.edu Alyssa Bosley bosleyat@jmu.edu Ben Carr carrbh@jmu.edu Danny Choi choiwx@jmu.edu Angela Flannery flann2ai@jmu.edu Reg Foucar-Szocki foucarrf@jmu.edu Gary Juhan juhangw@jmu.edu Neil Marrin marrinnd@jmu.edu Joshua Pate patejr@jmu.edu Tassie Pippert pippertl@jmu.edu Dave Shonk shonkdj@jmu.edu Julie Wallace Carr wallacje@jmu.edu James Williams will22ja@jmu.edu Newsletter Editors Miguel Baltazar Dave Shonk Deanna Mendelson Director, SHSRM Michael O’Fallon 540-568-5168 ofallomj@jmu.edu Senior Support Staff Erika Mabrey 540-568-3051 mabreyel@jmu.edu
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Why Does Madison Matter to You? President Alger visited the SHSRM on November 15 to get answers to his question: “Why does Madison matter to you?” As you may have heard, President Jonathan Alger for the last eight months has been conducting a listening tour to learn as much as possible about James Madison University—its strengths and its challenges. One goal of the listening tour is to get input from as many members of the Madison community as possible. This includes the faculty and staff of James Madison University, as well as students, alumni, parents and donors. The president has visited several academic units in the last few weeks and last November 15 he met with the Director and all faculty. Also, you are invited to share your ideas, use the "Submit your answer" button to offer your ideas on why Madison matters. The president will continue his visits next fall and spring semesters, so stop back at the “Why Madison?” webpage often for an update and find President’s Journal reflections at www.jmu.edu/ whymadison.
Congratulations Dr. Ben Carr This past year, the School of Hospitality, Sport and Recreation Management celebrated many accomplishments. One notable accomplishment was granting tenure to Dr. Ben Carr. Ben was promoted from assistant to associate professor with tenure! This is a tremendous honor for faculty across the nation. Dr. Carr has taught both graduate and undergraduate courses including Ethics in Sport and Recreation, Philosophy of Sport and Recreation, as well as Sport and Recreation Law.
In Memorium Steve Flack, a faculty member in the School of Hospitality, Sport & Recreation Management from 2010 to 2012, passed away on April 4. Steve was returning from umpiring a Strasburg High School baseball game when he was killed in an automobile accident near New Market. SHSRM Director Michael O’Fallon commented “Steve was an integral part of our faculty in the new school having served as an instructor for the first two years of the program. He touched the lives of so many of our students and members of the JMU community and will be sorely missed.” Steve had extensive coaching experience at various levels and sports. He served as the Head Baseball Coach and Pitching Coach for the Staunton Braves in the Valley League; Head Coach at Chowan University; Assistant Baseball Coach and Pitching Coach at Eastern Mennonite University; Assistant Varsity Basketball Coach at Spotswood High School; and as Steve and Cookie share a dance at Alyssa Bosley’s wedding Head Coach and Assistant Coach at other various high schools. Steve was a special person and was loved by all JMU students, faculty and staff. He was the former owner of Downtown 56, a restaurant that he opened in 2007 with his wife Cookie. Steve is survived by his wife Cookie. The faculty and staff in the School of Hospitality, Sport and Recreation Management want to express our heartfelt condolences to Cookie. In lieu of flowers, memorial donations can be made to Chowan University Baseball Program, Attn: Office of Development, One University Place, Murfreesboro, NC 27855.