84 | How to Write a business Plan
If you don’t possess all the skills needed to run your business, you’ll also want to hire people to fill in the gaps. If possible, those resumes should be included in your
plan. Because Stephen Brinkle doesn’t have experience in selling food, he includes a resume for his key employee, who happens to be his nephew.
Jonathan “Johnny” Brinkle 5678 Palatine Boulevard West Chicago, IL (312) 556-1314 CAREER PLANS Manage hot dog stand, become area manager if franchise plans develop. WORK HISTORY MANAGER, BURGER WORLD RESTAURANT (2004 to date) Supervised three shifts (20 employees in all). Before I took over, Unit 211 had sales of less than two-thirds the Burger World national averages. In two years I brought Unit 211 up to surpass the national averages. My main strategy was to maintain tight quality control and to improve the cleanliness and general appearance of the unit. Within six months after I took over, we began getting top ratings for general appearance and cleanliness from Burger World and many compliments from customers. MANAGER TRAINEE, JACK IN THE BOX RESTAURANTS (2001-2004) I was trained in fast food management at a number of Jack in the Box locations. The principal training method was to rotate me through every job in the operation. I learned to adjust cooking to demand so that customers always received freshly cooked food. I also learned that the cleaner the restaurant, the more food you sell. EDUCATION Graduated Northside High School, 2000 PERSONAL Single, no dependents HOBBIES Restoring a 1932 Ford; playing softball