The Griffin Report of Food Marketing
Mentors and how they have assisted you in your career: I have crossed paths with many individuals in my career who have offered some nugget of advice or encouragement – big or small - that helped shape who I am today.
What are you most proud of in your career achievements? Do you have a defining moment of your career to date?
LISA DEROSA Acosta Sales & Marketing
Years with company: 7 Current position: Branch
Business Insights Manager
Education, degrees and professional/volunteer organizations: B.S. in Business,
University of Connecticut, MBA, Boston College, Certified Professional Category Manager designation from the Category Management Association
Not being afraid to pursue my career objectives. The manager at my first job told me I would not be able to move to the next level because I lacked a background in retail. I was able find other ways to prove my ability and before long was promoted. I am happy now to be involved with the Leadership Development Program at Acosta where my team and I mentor the LDPs during the business insights phase – helping these individuals recognize their career objectives.
February 2014
Mentors and how they have assisted you in your career: No one makes it alone! I have been so fortunate to have incredible mentors throughout my career. They have served as guides, counselors and friends during my career journey. They are people I admire and respect — they lead by example.
Advice for upcoming younger executives: My advice for upcoming younger executives is to not accept the word “no.” Your career growth may take time, but you can accomplish your goals through hard work and networking. Spending time with family, playing with my dog, photography, baking, gardening.
DIANE DIETZ Safeway Inc.
Years with company: 5½ Current position: Executive
Vice President/Chief Marketing Officer
Education, degrees and professional/volunteer organizations: Degree from Northern Ill. University - Marketing & Economics Marketing Board of Directors Boys & Girls Clubs of America 2000-05 United Way Chair P&G 2003
Most challenging part of your job: The most challenging part of my job is giving every project the amount of attention
Whirlpool Board of Directors- current
it deserves. Deadlines are often short. It is important to be organized and understand the resources available to work efficiently.
Hobbies:
Women of Influence in the Food Industry
What are you most proud of in your career achievements? Do you have a defining moment of your career to date? I am proud of developing, launching and leading great brands. During my time at P&G I led iconic brands like Crest, Scope, Glide, Whitestrips and Oral B. I am very proud of the role my team played in turning around the P&G Oral Care business. It was an incredible journey. I have also been fortunate to play a leadership role at Safeway. Another amazing brand! I am most proud of the role I have played in helping people reach their career goals. I think defining moments
happen throughout your career. The most defining is picking the companies you work for. I have always been guided by aligning with companies that share my core values.
Advice for upcoming younger executives: My advice is follow your passion and surround yourself with people you admire/ respect. Life is short and a career is over in the blink of an eye. Find a company that is aligned with your core values.
Hobbies: My hobby is spending time with my family. I have two little girls and a wonderful husband. When I am out of the office, they are my focus.
www.foodindustrywomen.com I N
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Congratulations Lisa, Cynthia, Wendy, and Cathy from all of us at Acosta. At Acosta, we value community involvement and foster a corporate culture in which giving back is both encouraged and rewarded. It’s just one of the ways our associates embrace and demonstrate our core values. We congratulate Lisa DeRosa, Cynthia Martin, Wendy Rice, and Cathy Riegler on being honored as 2014 Women of Influence in the Food Industry. S A L E S
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