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I’m not sure why musicians shudder when they hear the word branding … but they do … so to trick them into acceptance I use the word persona. Musicians love that word! I think it’s an ego thing.
On the
cific No
to the b
find. O tential
in San F
At this
surgenc
teners a
using m
traditio ble tv. media are so
lost alo
we feat
plannin to me, signed
Your persona is important. You don’t always have to create
than an
it … but you do need to control it. A band must consider how
with th
they do and do not want to be seen. Personally I like it when
help a l
a band has a street look and a separate stage look. When a
audienc
band hits the stage with outfits that match there sound I
that is
know they came to rock. When they arrive with outfits louder than life I know I’m going to have a good time!
Recentl
In your next meeting … because you have meetings … I want
some g
you to talk about your persona! Somebody in the band has an
we invi
opinion. I want you to talk about why it is you’re so scared to
form a
look good when you’re on stage.
unique
with Le
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