don’t be afraid to give MUSIC away for free to anyone, because every individual is important to your career. SAM: Jhameel
You talking to me?
BE PERSONAL
TOTAL CRAPSHOOT
I’m not sure I’m the best person to ask—I
I have to say, one of the best things about
Easy and free ideas: Myspace page,
don’t have a band that’s survived. In fact,
staying connected with your fans is to
email bloggers, Facebook group. If you
I don’t have a band at all at the moment.
stay personal with them. No one likes
make it out of the basement and into
to get an email about a show in New
an actual gig, then get a manager.
York when they live in San Francisco.
This could be a good friend or fan, but
Making sure you advertise your shows
make sure they understand the music
to the audience that can be there.
business and are more responsible than
Making your email lists, text messaged,
the rest of the band. You need someone
and such. Make them personalized.
out
Show that you care about them enough
opportunities for the band while you
to know where they are from.
focus on the music. Once you build up
I think one thing bands can plan is promotion, whether it’s self-promotion or hiring a PR person. Consider what kind of media (blogs, online magazines, radio stations, newspapers) you want to get the attention of and which/ who specifically you want to contact. When you want to contact them is important as well—hint, don’t do it when you have
That’s one thing I feel is a good tip. Market
a couple badly recorded demos.
to your area. If your playing a show in
ADRIAN BISSCHOFF: Ipickmynose.com
Tuscon, AZ you should gather the fans emails you have there, and let them know.
hyping
you
and
finding
a regular cycle of shows and see many of the same people in the audience—a following—then you can start getting more serious about things.
Not every person on your list.
From there it’s a total crapshoot.
We feel that text messages and phone
PETER: Earsofthebeholder.com
calls also help. Make calls to the friends and people you know in the area. Instead of just blasting them with some Copy/paste email, get them with the phone. they will be more inclined to go, and spread the word when you show you care. ROBERT: Body Or Brain
032 PLUG-IN - STEP 4
there