She projects a very positive image of the company to all potential customers. Mark's use of effective sales strategies has increased sales by 30%. He has exceptional knowledge of products and services, customer needs and sales strategies. Sales goals are generally met and often exceeded. Mary can be counted on to consistently produce. Mark reversed a downward trend in sales for his region. Below Average Occasionally unprepared or disorganized in sales calls and presentations Tony's sales presentations are not sufficiently planned and he often fails to gather enough information on the customer to prepare properly. Sales performance is sometimes acceptable but sales goals are not consistently met. Sales goals are rarely met and immediate improvement is needed. She lacks the product knowledge to effectively make sufficient sales. Fails to build long term relationships with customers resulting in disappointing repeat sales Fails to develop positive customer relationships due to insufficient follow through with the customer. Larry puts little effort into cold calling customers resulting in few new customer leads. Gordon depends almost entirely on additional sales to current customers, limiting any possible increase in customer base. The customer base in her territory has shrunk over this rating period. Is reluctant to share selling information and sales strategies with team members Randy is not persuasive in the use of selling skills resulting in poor performance numbers. Neglects day-to-day client contact in issues relating to previous sales, undermining future sales possibilities RETURN
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