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from left: lgbt center staff (top); tobener law center staff (below); trouble coffee’s giulietta carrelli; gameshop’s Gene Pereverzev lgbt center photo by keeney + law photography; all others by amanda rhoades for her and her customers, Carrelli explained. “Everyone needs a place that they trust.” She’s known for her mantra, build your own damn house. What’s it mean? “Your house is your psyche,” she says. “Your house is your truth.” Carrelli and her coffee shop were recently featured on This American Life, converting her into a celebrity. At first, she says she felt odd having the whole world know about her struggle with mental illness. But one day, she received something in the mail that changed all of that. It was a postcard sent by a schizophrenic, covered in feathers and flowers. On the back was the message: “I’ve lit myself on fire three times. After hearing your story, I don’t think I’ll do it again.” (Rebecca Bowe)
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ing micro-loan program, loan packaging, small business mentorship, and referrals to its huge small business development network. Soon to launch: a “fun, intuitive, and user-friendly” business plan development app; B-Lab, a free drop-in incubator to share ideas, receive mentoring, and engage in mini-workshops; a “Capital Within Reach: How to Empower Your Small Business With Alternative Funding” seminar, including crowdsourcing tips, May 21 at 6:30pm; and, in October, the 2014 Bicoastal Economic Empowerment Week, with a chance to schmooze and learn from New York startups. The center’s Small Business Services’ keystone event, its Fall LGBT Career Fair, attracts thousands of attendees and hundreds of employers looking to make connection with LGBTs. “Eighty-three percent of employers who participated in one of our recent career fairs said they plan to follow up with the candidates they met there,” Kevin Fu, the center’s public relations coordinator, says. “And during the 2012-2013 fiscal year, our Small Business Services Program provided technical assistance to 89 businesses, worked with 50 entrepreneurs to develop business plans, connected seven businesses to mentors and helped 12 small businesses secure $140,000 in growth capital.” When grouped with the Economic Development Department’s other initiatives — including the LGBTQ Employment Services Program (which features the nation’s first specifically transgender-oriented employment program, TEEI), and the Financial Services Program, which supports asset-building and helps with credit repair and homebuying assistance —the LGBT Center is working overtime to keep the LGBT community on its financial feet. (Marke B.)
4033 Judah St, SF 1730 Yosemite Ave, SF www.troublecoffee.com
gals. Another pair of attorneys who used to work there recently spun off their own practice. In the last year of so that Tobener came onto our radar with the work he’s done fighting evictions and displacement, including representing two organizations that are leading those fights: San Francisco Housing Rights Committee and San Francisco Tenants Union. “We’re busier than we’ve ever been. We get about 60 calls a week and we always give free consultations,” Tobener told us. Among those calls have been tenants displaced so landlords can use Airbnb to rent rooms to tourists and get around local rent control laws and other tenants protections, an increasingly high-profile issue that Tobener has helped elevate through stories in the San Francisco Chronicle and Bay Guardian (see “Residents vs. tourists,” Feb. 4). “I feel like we’ve made some progress in getting people aware of this issue,” he told us.
Under contract with SFTU, Tobener has gone on to sue seven more landlords who have evicted longtime tenants in favor of shortterm tourist rentals that are illegal under city law, and he says that he’s preparing to file many more such cases (see “Lawsuits target Airbnb rentals,” April 29). After also scoring a big recent victory by getting the city to finally fix elevators in public housing projects, Tobener has made a thriving small business out of defending the longtime residents from displacement. (Steven T. Jones) 21 Masonic Blvd, SF (415) 504-2165 www.tobenerlaw.com
Trouble Coffee Inscribed on the window at the Yosemite Avenue location of Trouble Coffee & Coconut Club is the phrase: “Serving guts and honor.” Proprietor Giulietta Carrelli,
1800 Market, SF (415) 865-5664 (front desk); (415) 8655555 (main line) www.sfcenter.org
Tobener Law Center San Francisco attorney Joseph Tobener has been doing tenants rights work in San Francisco for 15 years, starting his own practice in 2002, where he currently employs two other attorneys and four parale16 SAN FRANCISCO BAY GUARDIAN
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who opened the Bayview location on April Fools Day of 2013, six years to the day after opening the first Trouble Coffee location on Judah Street in the Outer Sunset, said she started it “to build a community.” It’s not a café where patrons sit
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silently on laptops. Nor should one post Instagram photos of the signature cinnamon toast (which costs $3.50, by the way, despite being credited with touching off the $4 toast madness as a signifier of gentrification, something antithetical to what Trouble stands for). No, Trouble is “a community built via word of mouth instead of technology,” explained Carrelli, a petite blonde whose skin is covered in tattoos, including freckles splashed across her cheekbones. “I knew I was going to build a place that was just face-toface conversation, as an art form.” The coffee shop was created with the help of friends, and Carrelli explained that she built Trouble “because I couldn’t hold a job.” And for good reason: For years, she’d experienced schizophrenic breakdowns that made it impossible to work steadily. Over time, she’s developed coping mechanisms to get through the worst: Swimming in the ocean. Eating coconuts. Structure. “Trouble is a survival tool,” both
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GameShop Classic One of the original Internet viral videos, the “Nintendo 64 kid,” features a familiar Christmas scene cranked to 11. A pajama-clad brother and sister jointly tear open a wrapped box sitting under the tree, and the present spurs a sudden, joyous, but frighteningly excited squeal. “IT’S A NINTENDO SIXTYFOOOOOOOUR!” the brother screams, at a pitch that’s not-quite human. “OH MY GODDDDD!” His eyes nearly pop out of his head. Walking into GameShop Classic is just like that. Old-school video games line the walls, from the common to the rare: a Magnavox Odyssey 2 (circa 1978); the NES classic, Duck Hunt; a Sega Genesis CDX (built to resemble a DiscMan); and even an Atari Lynx (1989), one of the last console creations from the company that started the video game craze.
Gene Pereverzev, the owner, is humble about his store’s collection (first derived from his personal collection). Through trades and Internet hunts, he’s built a small arsenal of retro-gaming goodies. For now, he said, GameShop
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