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Volume 24 – Number 2 An information publication of the South Dakota Newspaper Association, Brookings, SD August/September 2010 SDNA sports reporting workshop Sept. 17 Covering local sports is an important part of a community newspaper’s franchise. An SDNA workshop on sports reporting Sept. 17 can help newspapers strengthen that franchise. SDNA, along with support from the SDSU Journalism Department, will host a panel of three sports journalism authorities who will discuss trends in sports journalism and tips and techniques for covering the game. The Sept. 17 workshop will run from 11:30 a.m. to 2 p.m. at the SDNA office in Brookings. Lunch will be provided. Although there is no registration fee, SDNA members are urged to register by Sept. 13. Either call the SDNA office at 1-800-658-3697 or send an email to daveb@ stating who from your newspaper will attend. The panelists for the workshop: Sioux Falls Argus Leader Sports Reporter Terry Vandrovec will discuss the tools and techniques he uses to cover much more than just the action on the field and the court. SDSU Journalism Professor Matthew Cecil will demonstrate how tomorrow’s sports reporters are being equipped and trained to cover the game. SDSU Sports Information Director Jason Hove will discuss why there is much more to his job than just press releases and media guides in working with reporters. “We are excited about the lineup for this workshop,” SDNA General Manager David Bordewyk said. “Terry, Matt and Jason will Terry Vandrovec Matthew Cecil be terrific. Anyone who covers sports will benefit from their presentations.” Funding for this workshop is provided by the SDSU Department of Journalism and Mass Communication and the Marian and Casey Fillbrandt Endowment in Journalism. In 1993, Marian Fillbrandt established a journalism continuing education fund Jason Hove with the SDSU Foundation as a tribute to her husband Casey, a 1935 journalism graduate and onetime general manager of SDNA. With cooperation from SDNA, the department sponsors the Fillbrandt Forum of speakers and training to update skills of working newspaper personnel. S.D. newspapers embrace Facebook technology This summer Facebook announced that it had reached more than a half billion users, just six years after it had started. And South Dakota newspapers are contributing to that social network site phenomenon. Increasingly weekly and daily newspapers in South Dakota are using Facebook sites to communicate with their subscribers and communities, post breaking news and create teasers for their printed products and websites. Although we don’t have a complete list of all South Dakota newspapers using Facebook, SDNA did query a sampling of newspapers with pages on the social network site. Those using Facebook are pleased with it. “We use it as a complement to our print edition and as an extension of our website,” Chamberlain/Oacoma Sun Editor Jessica Giard said. “Between our Facebook page and our website, we can post immediate information that might not make the print edition.” Others also are using it to bolster their website. “Since our Facebook feed shows up on our fans’ pages, it allows us to tap our readers on the shoulder, so to speak,” Watertown Public Opinion’s Joe O’Sullivan said. “Instead of waiting for them to visit our Share your Facebook presence Is your newspaper on Facebook? Tell SDNA. Send an email to You can find SDNA on Facebook. Just search South Dakota Newspaper Association on Facebook to join in. Also, you can find SDNA on Twitter at SD_Newspapers. website, we’re letting them know what they might be interested in.” He added that the Public Opinion’s advertising staff also uses Facebook to let people know about certain events in the community. LeeAnne Archer, who along with her husband Greg publishes newspapers in Castlewood, Estelline and Hayti, said Facebook is a great tool for reaching the generation that is on the computer all the time. “Our purpose for using Facebook was to direct them to our website and also make them familiar with our newspapers as a source for news,” she said. Archer said their Facebook page has been useful for posting updates on news that happens in the community between weekly issues. News such as sporting event cancellations and accidents. She also uses it to post photos as teasers for readers to visit the newspaper’s website and buy photos. The Lennox Independent’s Kelli Bultena estimates that less than half of their 423 (Continued to page 4) SDNA co-sponsoring candidate debates this October SDNA has once again partnered with South Dakota Public Broadcasting and AARP South Dakota to sponsor televised candidate debates this October. “We are pleased to join again in this effort to help voters statewide be better informed about the candidates in the upcoming election,” said SDNA General Manager David Bordewyk. “We also appreciate the support of our 130 member newspapers in promoting the upcoming debates.” Watch candidate debates on SDPB TV at the following times: • Thursday, Oct. 14: Public Utilities Commission candidates • Tuesday, Oct. 19: Attorney General candidates • Thursday, Oct. 21: Gubernatorial candidates •Tuesday, Oct. 26: U.S. House candidates All debates will be televised live at 8 p.m. Central Time. Audio from the debates will be rebroadcast on SDPB Radio on Dakota Midday at noon Central Time the day after each televised broadcast. SDNA, SDPB and AARP South Dakota have worked together the past several election years to host the candidate debates.

SDNA August-September 2010

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