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‘transporting’ turquoise By Samantha Critchell AP Fashion Writer
NEW YORK — If color is any guide, we’ll be moving into vacation mode in 2010 with the world awash in tropical turquoise, forecasters say. Turquoise was selected as the color of 2010 by Pantone, a company that supplies and tracks color for fashion and home decor, among other industries. Fashion insiders agreed the color is on the rise. “Turquoise is universally appealing. It puts everyone in the same state of mind — on vacation,” says Jane Schoenborn, design director at Lilly Pulitzer. “Turquoise for us is a really big color. A lot of times it’s transporting, whether you’re actually going to a resort destination or not.” Leatrice Eiseman, executive director of the Pantone Color Institute, says there was no runner-up to turquoise in her mind because people crave escapism and freshness after a tough year. The shade is on the cusp of blue and green, which makes it both inviting and serene — characteristics associated with blues — and invigorating and luminous, which comes from green, she says. “Transporting” was a word many used for turquoise, a shade that takes designer Tommy Hilfiger to the beach, especially the Caribbean, St. Tropez, France, or Southern California, which served as the inspiration for his newest collection. In jewelry, he thinks of the American Southwest, or Central or South America. “The women in my life wear it on vacation, and it looks great with a suntan at the beach,” Hilfiger says.
January 2010 • she magazine
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