ATTRITION ANALYSIS AND RETENTION STRATEGIES OF ITC

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bring much-needed irrigation to parched dry lands; empowering rural women by helping them evolve into entrepreneurs; enhancing livestock quality to significantly improve

dairy

productivity;

providing

infrastructural

support to make schools exciting for village children. ITC’s production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company to be rated on Corporate Governance by ICRA, an associate of Moody’s Investors Service, which accorded it the second highest rating, signifying “a high level of assurance on the quality of corporate governance” ITC employs over 15,000 people at more than 60 locations across India. As one of India’s most valuable and respected corporations, ITC constantly strives to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 1,38,632 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. ITC is widely perceived to be dedicatedly nation-oriented. “A commitment beyond the market” is its source of inspiration, says Chairman Y C Deveshwar.

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