Attorney Journal, San Diego, Volume 125

Page 15

service provider – and lawyers are no exception. Video enables you to speak to your client audience with greater transparency. Only the combination of moving pictures and sounds can empower you to convey your authority in a personal way. When your prospects can see and hear you in a video, they’ll be better armed to make the decision as to whether you are the right attorney to represent them or not. It’s important to refrain from the cookie-cutter lawyer video approach of “I have this many years of experience…” or “Aggressive representation right from the start.” Your prospects will trust you based on the content you cover in your videos; therefore adding value and educating them on their legal matters will be vital for a successful video strategy.

Peterson Reporting. Providing nationwide service since 1986.

Video has one of the best ROI.

Over the long haul, web videos are more advantageous than other formats from a “cost-per-lead” perspective. With traditional paid media such as billboards, print and TV ads, your lead generation ceases to exist once your ads stop being displayed via those vehicles. Web videos, on the other hand, will continuously work for you, generating new client leads as long as your content remains current and relevant for your prospects. n

From day one of your

Reporting

deposition to the last day

Videography

of your trial, Peterson Reporting

Trial Presentation

is an indispensable member of your trial team. Proven professionalism and proficiency LAW FIRM & ATTORNEY SPECIALIST

Free Conference Rooms Live Streaming Services Video Conferencing Services

for more than 25 years. Locally owned, globally known.

Global Reach Complex Cases Accurate, Fast

Harvey A. Lenett, RHU General Agent/Broker License #: 0375704 and 0H93377

40 YEARS OF EXPERIENCE Offering: Life Insurance • Health Insurance Annuities • Long Term Disability Long Term Care

530 B Street, Suite 350 San Diego, CA 92101

619 260 1069

Since 1986 petersonreporting.com

Qualified and Experienced Expert Witness Phone (619) 546-5996 | Halenett@cox.net LenettQuote.com

Call to request green delivery of your transcripts and receive a discount.

Peterson AttJrnl HPV.indd 1

Attorney Journal | Volume 125, 2014 15 5:04 PM 7/12/13


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