Southside Magazine Media kit 2012/13
Media kit for Southside magazine.
magazine INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Southside & The Peak Southside is the ONLY magazine for the residents of the Southside of Hong Kong Island to be distributed to them freely and directly and placed in their lobbies, clubhouses, and highend public displays 30,000+ high net-worth readers INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS Audience Demographics 30,000+ Family Trust 78% Families have kids Complete variety of unique information Male to female ratio: 1:3 60% have 2+ kids Content is highly localized and has lasting impression Monthly household income: 100% KIDS Prime Age: 28-55 HK$200K+ Southside & The Peak residents are the wealthiest in Hong Kong 94% hold a university degree Where are they from? HONG KONG CHINESE 40% OTHERS 3% are enrolled in an International School / Preschool 76% PARENTS 84% travel abroad 3 or more time a year Want useful recommendations and solutions on where to go and what to do 57% Newly relocated expats will refer to us for guidance have their kids take part in after-school activities 100% WESTERN EXPATS Readers refer to it again and again the whole month Southside magazine has a proven circulation of 10,000 copies and is growing rapidly, reaching 30,000+ high networth readers every month. INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Pok Fu Lam The Peak Chi Fu Cyberport Bel-Air Parkview Tai Tam Shouson Hill Aberdeen Big Wave Bay Deep Water Bay Ap Lei Chau Repulse Bay Red Hill The Manhattan Shek O Chung Hom Kok Distribution Stanley Pok Fu Lam Aberdeen Repulse Bay - Kellet School - Kennedy School - Stanley Ho Sports Centre - Sunshine House Chi Fu - Sunshine House Pokfulam - Woodland Pokfulam Pre-School - Woodland Tree House - Aberdeen Marina Club - Burnt Orange - Electric Sekki - Elite Personal Training - Flex - Hong Kong Country Club - Mirth - Leader Golf Training Centre - One Island South - Ovolo, Shek Pai Wan - Park N Shop - Singapore International School - Sure Steps - Top Deck - Wicka Designs - Woodland Harbourside Pre-School - Anastassia’s Art House - Bauhinia Beach Club - HS Modern Art - Ice Cream Gallery - Indigo - Manhattan Tower - Sense of Touch - Southside Kindergarten - OT & P - South Bay Beach Club - Spices - The Club - The Lily - The Somerset - The Verandah - Woodland Beachside Pre-School - The Woodland Montessori Pre-School Repulse Bay Cyberport - Bagiou Villas - Bel-Air Clubhouse - Bobo Klolo Crystal - Bobo Klolo Gems & Arts - Cyberport Arcade - GoGym - International (Park N Shop) - Kosmo Plus Wellness Cafe - Le Meridien Hotel Cyberport - Oh Sushi & Tappas - Om World - Scenic Villas - Starbucks - Thaima-V - Tutti Bar & Restaurantt Ap Lei Chau - Bumps to Babes - Chapin House - Everything Under The Sun - Homestyle - Indigo - Indigo Kids - Indigo Outlet - Larvotto - Limestone Wine & Spirits - Little Picasso Studio - Okooko - Pacific Gourmet - Tequila Kola - Shambala Cafe - Tree - Zense Deep Water Bay - Coco Thai - Crown Wine Cellars - Hong Kong Country Club - Park N Shop Stanley - Boathouse - Cafe De Paris - Chez Patrick - Cheers Real Estate Limited - Classifieds - Haagen Dazs - Lucy’s - Lucy’s on the Front - Mijas - Pickled Pelican - Pizza Express - Rocksalt - Saigon in Stanley - Smuggler’s Inn - Spiaggia - Stanley Main Street Bar & Cafe - Stanley Pet Centre - Starbucks - Taste Supermarket - Watson’s Wine - Wildfire Tai Tam / Shek O - American Club - Beach Front Kiosk - Ben’s Garden - Black Sheep - Craigengower Cricket Club - Fusion (Park’N Shop) - Happy Garden Restaurant - Hong Kong Cricket Club - Hong Kong International School - Hong Kong Parkview Resort & Spa - Hong Kong Parkview Suites - Lulu Shop - Pacific View Residential Clubhouse - PIPS Kindergarten - Redhill Clubhouse - Shek O Chinese & Thai Restaurant - Shining Stone Restaurant - Soma Spa - Sunshine House Tai Tam - Wellcome, Red Hill Plaza - Woodland Tai Tam Montessori Pre-School The Peak - Cafe Deco The Peak - Delifrance - German Swiss International School - Haagen-Dazs - Oliver’s Super Sandwiches - Pho Yummee - Starbucks - Sunshine House The Peak - The Peak Lookout Café - Villa Verde - Woodland Pre-School The Peak INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine The Repulse Bay 109 Repulse Bay Road Hong Kong Parkview 88 Tai Tam Resevoir Road Pacific View 38 Tai Tam Road O JU PE S N T ED The Lily 129 Repulse Bay Road Bel-Air 58 Bel-Air on the Peak Avenue, Cyberport Larvotto 8 Ap Lei Chau Praya Road, Ap Lei Chau The Manhattan 33 Tai Tam Road, Tai Tam Redhill Peninsula Tai Tam Road Pak Pat Shan INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Opportunity Reach 30,000+ high net-worth readers Readers live in the wealthiest districts in Hong Kong Readers like to be properly exposed to a product or solution before they fully commit Offer products and solutions to cater to their familyâ€™s needs Readers refer to our magazine again and again Families and their kids Trusted editorial content Readers are your target market INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Mechanical specifications 1/2 page: W190 x H120mm Full page: W215 x H270mm Full page: W215 x H270mm Trim: W207 x H262mm Bleed: W221 x H276mm 1/2 page: W93 x H245mm 1/4 page: W93 x H120mm 1/4 page: W190 x H60mm Display adverts • Display ads are the most eye-catching. • You can place a display ad directly into the editorial category that • They are at the front of the magazine and make a big suits your business such as dining, family, beauty, spa’s, schools, impact with your target audience. travel, interiors and so on. Rate card for display adverts 1x Double page spread $15,000 Inside front cover $12,000 Inside back cover $11,000 Back cover $17,500 Insert $7,000 Onsert $30,000 3x 6x 12x Please contact us for more information firstname.lastname@example.org Full page (upfront) $9,600 $9,150 $8,650 $8,000 Full page $8,000 $7,600 $7,200 $6,000 1/2 page $5,000 $4,750 $4,500 $4,000 1/4 page $3,600 $3,420 $3,240 $3,000 Artwork made easy: Resolution of all graphics and photographs should be at least 300dpi. All files should be in CMYK mode We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF. INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Mechanical specifications Triple - horizontal: W190 x H57.5mm Quad: W125 x H118mm Double - horizontal: W125 x H57.5mm Triple - vertical: W60 x H179mm Single: W60 x H57.5mm Double vertical: W60 x H118mm Half page: W190 x H118mm Marketplace adverts • are specially designed for small businesses and local service providers • are placed alongside our “Directory of Shops & Services”. Readers will refer to them again and again. • All marketplace advertisers get a free automatic listing in our monthly Directory of Shops & Services. • We offer special discounts for long term advertisers • Easy to pay. You can use Pay Pal, Visa or send a cheque or make bank transfer. • Easy invoicing. We use Freshbooks.com. So all your invoice records are stored privately online for your reference. Simple! • Marketplace ads are simply the best value in town for reaching Southside residents who need your services Rate card for Marketplace adverts 1x 3x 6x 12x Half page $4,500 $4,275 $4,060 $3,650 Quad $2,700 $2,565 $2,435 $2,200 Triple $2,200 $2,090 $1,985 $1,800 Double $1,500 $1,425 $1,360 $1,200 $800 $760 $720 $680 Single Artwork made easy: Resolution of all graphics and photographs should be at least 300dpi. All files should be in CMYK mode We accept the following file formats: AI, JPEG, JPG, PDF, PSD, TIF. INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Classified adverts Everyone loves the small ads! A great spot for tuition, property sales and that hare-brained project. Free for charities. Spread the love! Rate card for classified adverts 1x 3x 6x 9x Box (per issue) Charities / Community free (50 words max) free (50 words max) - - free Domestic helpers free (50 words max) free (50 words max) - - free Lost & Found free (50 words max) free (50 words max) - - free Services $230 = first 28 words, $3 per extra word 10% off 15% off 20% off $50 Property rentals / Property overseas $280 = first 28 words, $3 per extra word 10% off 15% off 20% off $50 Employment / Recruitment $300 = first 28 words, $3 per extra word 10% off 15% off 20% off $50 Finance, $300 = first 28 words, ie. Home insurance, $3 per extra word Tax agent, etc. 10% off 15% off 20% off $50 Sales info: 1. All rates are in Hong Kong dollars and are effective from Sep 1, 2012. 2. Guaranteed Positions 20% loading 3. Booking & Material deadline: 17th every month 4. Payment deadline: 25th every month INTRODUCTION AUDIENCE FACTS EDITORIAL BUYERS GUIDE DIRECTORY OPPORTUNITY DISTRIBUTION RATE CARD TESTIMONIALS magazine Fast Media’s philosophy Fast Media’s philosophy is to publish market-leading “residential Our monthly magazines are free to our target high net-worth lifestyle” magazines that connect with Hong Kong’s brand residents. We reach our readers in the following ways: conscious, high net-worth, individuals through the area in which 1 We mail direct, for free, to subscribers who live in our target area they live. 2 We deliver direct into targeted high net-worth building and More than any other media, our “residential lifestyle” magazines residential complexes 3 We distribute free in select high-value venues such as private- form a unique bond with their readers. members clubs, international schools, serviced apartments and Our editorial is of international quality. But our content is highly select bars & restaurants. localised. Each magazine defines the core lifestyle values and provides detailed living information associated with each Welcome to the world of luxury residential lifestyle magazines. residential area. For our high net-worth residents our magazines are the best source of lifestyle information, local events, products and services. Floor LG1, 222 Queens Road Central, Hong Kong Fast Media: Local content, international quality. Sales & Marketing: 2776 2772 General: 2776 2773 www.fastmedia.com.hk