Rue Magazine Holiday 2010

Page 59

Though Shanna lives in New York and Betsy

Between their all-too-infrequent visits, Shanna and Betsy

in Arizona, the distance has not hindered the

use Skype, instant message and telephone to evolve Hello

development of their friendship or their business; they

Handmade; it’s a digital approach that belies the tactile and

didn’t even meet in person until two years after first

lasting quality of their designs. But as they become increasingly

making contact. Indeed, they seem to share a single

in-demand in their own right—both artists have individual

consciousness in matters of inspiration and process:

stationery lines launching in the near future—they remain more

“Nearly always we have the same thing in mind, and

committed than ever to nurturing their relationship. The act

never have we disagreed.” From this unity comes

of creating together has brought unparalleled satisfaction. As

thoughtfully crafted products that are romantic yet

Shanna explains, “To be in a partnership with someone who

familiar, heirlooms meant to stand the test of time.

totally gets me is really incredible.”


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