ENTREPRENEUR
A new rule was also introduced to avoid a repeat of the drop in business suffered when MG Rover collapsed – Automotive Insulations will never again do more than 30% of its business with just one company. “Our big breakthrough came with Jaguar Land Rover,” explains Griffin. “We won a large amount of work on the Jaguar XJ. Working
BUSINESS QUARTER | WINTER 13
WINTER 13
with their engineers, we were able to devise a flexible component at a fraction of the cost they were paying their suppliers. I call it origami-style – it allowed the component to fit a variety of shapes. It was also lighter which again helped save massively on costs.” Automotive Insulations specialise in the design and manufacture of innovative noise reduction
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systems and thermal management solutions for the automotive and marine industries. The company now has an extensive portfolio of international clients, including Bentley 3M and, as already mentioned, Jaguar Land Rover. It currently employs 120 people, a figure that has shot up from the workforce of 40 in January 2012. With further rapid expansion