2014 - The Barstow by 100%
Freedom was a key word in the early ages of American Motocross and, when the motorcycling scene really took off in the 1970’s, so did an era of moto style that’s just as popular now as it was back in the day. But as much as we want to re-capture the essence of what off-road racing was in its early years, we care about our safety. Let’s face it: vintage riding gear was basic, uncomfortable and, overall… not very safe. Goggles? Same. Their fit was mostly a joke. They sucked air, they sucked dust. They sucked… period. Because our heart is close to the vintage movement and because, as a goggle company, we care about your vision and style - at 100%, we felt something had to be done about both: enter The Barstow.
On Any Sunday - Photo courtesy of Monterey Media Inc. 3 Freedom, soul and style Would you believe it? There was a time, not that long ago (let’s say 45 years – end of the sixties), when everything had to be invented in the sport of U.S. Motocross. Sure, it had been running in Europe for over a couple of decades in the GP’s and simpler, lighter, more efficient 2-strokes were already the norm. But in the U.S., the closest thing to Motocross was called Scrambles. And… those weren’t even close. means. Powerful they were, but not nearly as well suspended. Brakes weren’t even waterproof. And yes, those machines could be temperamental, at times. But there was something very nice about them, something which has been (mostly) lost since: character. Whether you were a Maïco, Husky, Kawi or Honda-guy, your life as a racer was not the same! And the pleasure to ride them was equally different. When a businessman with Swedish links named Edison Dye invited a small group of Euro stars to race a new series called the Trans-AM and initiate the U.S. pioneers to real Motocross around the country, was when everything really started. Legendary riders Torsten Hallman, Joël Robert, and Roger DeCoster often had to create the actual tracks, wherever Dye had scheduled them to show up and race! This is why we still cherish these motorcycles and love to race them, in our modern times. This is what the whole vintage movement is all about. Freedom was a key word in those ages and, truly, U.S. MX was free to develop, grow and be shaped by its founders, the way they intended to do so, from a blank piece of paper… In the early seventies, Japanese manufacturers got on board and the whole scene took off, for good. How good? Tracks were everywhere. The U.S. became the #1 market in the world. Accessories, apparel, hop-up companies were bursting up all over the place. The invention of stadium Motocross racing happened. Double jumps. Whoop-dee-doos. Marty Smith. Brad Lackey. Tony DiStefano. Bob Hannah. Marty Tripes. Broc Glover. Kent Howerton… In little more than a decade, U.S. MX had developed a scene of its own, and racers were able to terrorize their GP counterparts. A few more years and America was truly on top, dominating the pinnacle of what the Old World had to offer: the Motocross des Nations… The boys were more flashy, more aggressive, more technical and now, undoubtedly, faster. Yes indeed, although it very much persists today, this was the Golden Age of American Motocross! Obviously, the bikes from those times are now vintage. They could not compete with nowadays’ monsters, by any But as much as we want to re-capture the essence of what MX racing was in its early years, we care about our safety (that comes with growing older, too). Let’s face it: vintage riding gear –boots, helmets, gloves, leather pants- was basic, uncomfortable and, overall… not very safe. Goggles? Same. Their fit was mostly a joke. They sucked air, they sucked dust, they sucked dirt. They sucked… period. But, still, vintage riding gear had style and, yes, one can feel there is something truly wrong in wearing modern gear on a vintage bike… Because our heart is close to the vintage movement and because, as a goggle company, we care about your eyes - but also about your style - at 100%, we felt something had to be done about both: enter the Barstow. When the pioneers raced the desert from Barstow to Vegas, they had no idea what it would be like to enjoy a triple-layer-foamed, solidly-strapped, anti-fogged-lensed set of goggles, made of modern materials and featuring such a wide field of view. But those are today’s most advanced standards of comfort and safety, so that’s what you’ll find in the Barstow along with, of course, the vintage style. The Barstow comes in two versions: the MX, Classic version and, for those also (or more) cafe racer-oriented, the Barstow Legend version. Now that your eyes and style are taken care of, like they used to say … Gas it! 4 BARSTOW classic - white BARSTOW classic - red BARSTOW classic - checkers BARSTOW LEGEND - Burgundy BARSTOW LEGEND - camo BARSTOW LEGEND - primer 6 features - Triple-layer, fleece lined face foam provides superior comfort and moisture management. - Premium metal strap adjustors ensure the perfect fit with added class. - Enamel coated metal badges enrich styling and add fine detail. - Embossed frame pinstripe and vintage metal snap complements frame contour and styling. 7 - Distinct lens shape enhanc- - Genuine leather, suede, es design aesthetic. and canvas strap trims elevate performance and add - Integrated lens pins for rich detail. seamless tear off application (Classic models only) - Minimal frame design - Upper vents force air in works in union with premium, and channel out moisture to made in France, Dalloz lens reduce fogging. for superior visibility. (Legend models only) 8 9 BARSTOW LEGEND - Primer # 50001-021-02 Grey High Quality Dalloz Optic $95.00 Photos: Dimitri Coste 10 BARSTOW LEGEND - Camo # 50001-085-02 Green High Quality Dalloz Optic $95.00 11 Photos: Dimitri Coste BARSTOW LEGEND - Burgundy # 50001-060-02 Bronze High Quality Dalloz Optic $95.00 12 13 Photos: Dimitri Coste BARSTOW CLASSIC - WHITE # 50002-086-02 Smoke Lens $85.00 14 BARSTOW CLASSIC - RED # 50002-087-02 Bronze Lens $85.00 Photos: Dimitri Coste 15 BARSTOW CLASSIC - CHECKER # 50002-088-02 Silver Mirror Lens $85.00 16 LENSES Replacement Dalloz Curved Lens - Olive Green 51000-005-12 $34.00 Replacement Dalloz Curved Lens - Grey 51000-008-12 $34.00 Replacement Dalloz Curved Lens - Bronze 51000-009-12 $34.00 Replacement Lens - Clear 51000-010-02 $15.00 Replacement Lens - Silver Mirror 51000-008-02 $24.00 Replacement Lens - Smoke 51000-007-02 $24.00 Replacement Lens - Bronze 51000-009-02 $24.00 Standard Tear-Offs - 20 pk 51014-010-02 $14.00 17 CASUAL R ID E BA RSTOW Grey Crewneck Sweatshirt $39.95 S: 36006-007-10 M: 36006-007-11 L: 36006-007-12 XL: 36006-007-13 G LO RY Silver Slim Fit Tshirt $23.95 S: 32018-008-10 M: 32018-008-11 L: 32018-008-12 XL: 32018-008-13 G LO RY Chocolate Slim Fit Tshirt $23.95 S: 32018-099-10 M: 32018-099-11 L: 32018-099-12 XL: 32018-099-13 R ID E BA RSTOW Black Long Sleeve Tshirt $39.95 M: 33001-001-11 L: 33001-001-12 XL: 33001-001-13 XXL: 33001-001-14 18 Kim Boyle Dimitri coste custom bike builder artist / ambassador Kim vividly remembers the day he became fascinated with motorcycles. It was as he tromped through the mud as a five-yearold at a motocross race where he grew up in Pennsylvania. But, it really all began with bicycles. His interest in riding motorcycles grew, but his parents wouldn’t let him ride. So he took to bicycles. After breaking numerous Schwinns, he got his first legit bicycle at age 10…a Yamaha bike complete with suspension. Paris-born Dimitri Coste is a photographer and film director who’s extensive work is ingrained with his immense passion for motorcycles, bicycles, skateboarding, and SoCal American culture. Thanks to his dad’s job as editor-in-chief of French publications such as Moto-Verte, Bicross Magazine and later Velo Vert, Dimitri’s love for two wheels started at an early age. Growing up alongside an artistic older brother (Ruby helmet’s creator Jerome Coste), Dimitri tapped into his own creative side and began taking photos while hitting up Mountain Bike and BMX races. His work has since transcended far beyond 2 wheels. As an influential creative talent, he’s teamed up with other notable tastemakers for numerous collaborations. His portfolio extends even further into the high-fashion industry and he’s filmed and edited some of the top music videos in France. Kim took his love for BMX all the way to So Cal in his 20’s in search of more. He landed a job with GT Bicycles where quickly moved up to Team Manager and travelled around the U.S. with the freestyle team. He continued riding and began working closely with BMX legend Mat Hoffman leading to him splitting time working for Hoffman and the X-Games. More work meant more income, and Boyle was finally able to get what he always wanted…a motocross bike. Motocross was always his passion and Kim rode his Honda CR 250 every chance he got…often with the Pro Circuit crew and Ken Block. Ken was in need of a designer at the time for his DC Shoes brand and pegged Boyle as the guy. The timing was right and he spent the next few years designing for DC. Injuries slowed his MX riding so when a friend suggested a street bike ride through Baja, Kim figured “why not?” When he arrived he instantly took notice of all the hand-built motorcycles. Boyle examined every single detail. He got the bug, and a new adventure began. Kim was always hungry to create something different. Street bikes were his new passion and he taught himself how to apply his creative background to this new medium. Maybe it was a result of hanging out with factory mx mechanics, his creativity, his love for motorcycles…or a combination of it all. Whatever it was, it worked and he’s become a wellrecognized builder of custom motorcycles and parts. He’s won numerous awards and has been a featured builder at renowned events. Guys like Kim are inspiring. He pushes beyond the norm to create things that look better, function better…it comes naturally as he is fuelled by the passion he shares with us at 100%. The passion for motorcycling. His true passion, along with photography, still remains motorcycling and when the famous Catalina Grad Prix was revived in 2010, Coste quickly signed up and arranged to have his 1967 Triumph TR6C shipped over from France so he could race. Dimitri went on to win his class at Catalina and followed that up by finishing the infamous Pikes Peak hill climb in Colorado as part of his OSFA (One Size Fits All) project: to race the same Triumph in the classic U.S. races of the 50’s & ‘60’s just as it was done back in the day. Much of Dimitri’s travels have been documented through his work for California shoe brand Vans. He was chosen in 2011 as one of four ambassadors of the Vans OTW collection for which he had the opportunity to design his own signature shoes. One of the largest collectors of Vans, Dimitri owns more than 300 unique pairs. The only thing he might enjoy more than a classic pair of Vans is a Double Double from In-N-Out Burger. Sometimes referred to as “the California guy living in Paris”, his interest in vintage American culture plays into his freestyle way of doing things. He’s always having fun and effortlessly relates to the people he is shooting. A long-time close friend of ours, Dimitri has been a part of our creative process for many years and is the man behind the lens for the lifestyle photographs and videos of the Barstow project. It was a natural fit to include him on the Barstow concept. And, as usual, he provided his element of excitement as only Dimitri could every step of the way. The phrase inked across his chest sums it up best…“Life is a rodeo” 19 Keith LYnas scott burnworth extreme collector Former Factory MX rider / vintage racer The individual who has a passion for Vintage Motocross is, typically, a collector at heart. However, few actually collect vintage stuff. Even fewer are those who have the skills to turn forgotten pieces, vaguely reminiscent of a former MX bike, back into life, and on the tracks. And then, at the top of that chain, there’s Keith Lynas. Being a Factory MX rider in the early 80’s was no piece of cake: competition was arguably at an all-time high, each team putting six or eight guys on the starting line. Although he is definitely a soft-speaking and quiet kind of guy off the bike, Scott Burnworth could tell many stories about “how it was”. He’s been there, done that. Keith may not be a recognized member of San Diego, California’s infamous “El Cajon Connection” which, at one point in history, was producing an unbelievable percentage of the planet’s fastest factory riders (Rick Johnson, Broc Glover, Ron Lechien, Scott Burnworth, to name a few). As a racer, he never reached that kind of level. But, as an El Cajon local and rider rep from the glorious JT Racing years of domination, he knew all of them. And, as a highly skilled mechanic, he developed a passion for the wonderful bikes of that golden era, as well as an unbelievable knowledge about them. As a mini-bike hero growing up in San Diego, he was already a “Factory guy”, which propelled him into the 125 MX Nationals. Scott rode Suzuki’s for his 1980 rookie season finishing an impressive 6th overall. The SoCal speedster followed up strong the following year getting his feet wet in the 250 SX scene aboard a Yamaha. Keith collects EVERYTHING vintage. Apparel. Magazines (from all over the world). Pictures. Parts. Bikes. Hundreds of them, some very rare, including some gems (Factory prototype Dirt Track Honda, twin Husky…) and a vast majority of junk remains (of former MX bikes) which would represent hundreds of lives of work, if he ever decides to restore them…. Keith Lynas is an extreme collector. Somehow along the way, he also became the world Ossa specialist, his shop becoming a world-famous “Ali Baba’s cave” for the Barcelona motorcycle brand’s enthusiasts. Although he knows how to restore a vintage bike to “like new” quality nice enough to be displayed in someone’s living room, that’s not Keith’s forte. His goal, when restoring a motorcycle, is to bring it back where it belongs: to the track, for racing purposes. This is how Lynas jumped into the vintage SoCal scene, racing his own bikes and giving a hand to his friend’s and customer’s bikes (actually, giving a hand to whoever needs some help and expertise). Keith is a complete package, coming with his passion for the sport and his perpetual smile. Without him, SoCal vintage racing would not be the same. At 100%, Keith Lynas is our friend and we are glad to salute him. Team Yamaha moved the now experienced, but still very young rider full-on into the 250 ranks. Burnworth made quite an impression in ’83, finishing second to the iconic David Bailey in the 250 Nationals. Although he remained a Factory rider for three more years, ’83 still remains his best season. Was Scott too nice a guy to become a top-champion in this sport? Possibly. Talent is an essential part of the game, and “Burner” had a massive load of that. But the chemistry to stay at the top in this sport involves a lot of ingredients – and, unlike Scott, some luck, to avoid injuries… His “El Cajon Connection” colleague, Rick Johnson, owes Burnworth one of his most cruel losses, though. The cocky Honda superstar rammed Scott off the track to take the lead of what is considered the greatest SX race ever, the ‘86 Anaheim Supercross. Later in the race, Johnson’s formidable battle with David Bailey came to an end when an upset (and about-to-belapped) Burnworth made sure he closed the door enough on the “Too Hip Kid” to give Bailey the breathing room he needed for the win… Now a successful designer, Burner is still very much in the same physical shape (and almost as fast) as he was, and terrorizes the SoCal Vintage racing scene, often riding a Keith Lynas-tuned Ossa 250. Instrumental in organizing events and gathering of MX Legends, when looking for an emblematic test rider and ambassador for the new Barstow goggle, 100% didn’t have to look very far. The Burner was our man. Thanks to Scott Burnworth, Keith Lynas, Kim Boyle, Dimitri Coste, Mike Sleeter and Xavier Audouard. 205 16th street, San Diego. CA 92101 Tel: 619-876-4202 - www.ridebarstow.com www.ride100percent.com @ride100percent