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If there is one thing that every previous economic slowdown, downturn, recession or slump has proved, it is that there will be winners and losers. So how can you and your business turn hard times to your advantage? Winners and Losers in a Troubled Economy explores the potential of digital media to develop strong and valuable relations between a business and its customers. • What are the key characteristics of recession aware customers? • How can you convince your finance officer not to cut back? WINNERS AND LOSERS IN A TROUBLED ECONOMY Are you ready for an economic downturn? If the economy hits the fan will you be able to keep your customers? • What are the differences between today and the dotcom collapse of 2001? Using stories, tip lists and assertive commentary, Martyn Perks and Richard Sedley escort the reader through the changing nature of marketing, the centrality of delivering customer value and how to create your own online customer engagement strategy. MARTYN PERKS & RICHARD SEDLEY A must read for all those responsible for marketing, customer relationships and business success, Winners and Losers in a Troubled Economy focuses on what you need to know now to make a difference to your business in the future. WINNERS LOSERS TROUBLED ECONOMY and in a How to engage customers online to gain competitive advantage Martyn Perks Perks & & Richard Richard Sedley Sedley Martyn UK £13.95 US $29.95 cSCAPE_Cover_Final.indd.indd B Process CyanProcess CyanProcess MagentaProcess MagentaProcess YellowProcess YellowProcess BlackWhite BlackWhite 27/2/08 18:31:54

Winners and Losers in a Troubled Economy: How to Engage Customers Online for Competitive Advantage

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