Spring 2013 Volume 8 Number 1 Publisher
Richard Swayze richards@mediaedge.ca 416.512.8186 ext. 246
contents 8
www.CanadianGamingBusiness.com
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Editor Matthew Bradford matthewb@mediaedge.ca Advertising Sales Richard Swayze richards@mediaedge.ca Senior Designer
Annette Carlucci
annettec@mediaedge.ca
Designer
Jennifer Carter
jenc@mediaedge.ca
Production Manager
Rachel Selbie
4
editor'S NOTE
linat@mediaedge.ca
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MESSAGE FROM THE CGA
Proudly owned and published by:
8
COVER STORY
14
GAMING TRENDS
18
SPECIAL SUPPLEMENT
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GAMING TECHNOLOGY
rachels@mediaedge.ca
Circulation Manager
President Kevin Brown
Lina Trunina
President & CEO Bill Rutsey
kevinb@mediaedge.ca wrutsey@canadiangaming.ca
Senior Vice President Chuck Nervick
Vice President, Public Affairs Paul Burns
chuckn@mediaedge.ca pburns@canadiangaming.ca
Canadian Gaming Business is published four times a year as a joint venture between MediaEdge Communications and The Canadian Gaming Association To advertise: For information on CGB’s print or digital advertising opportunities: Richard Swayze 416-512-8186 ext. 246 richards@mediaedge.ca Copyright 2013 Canada Post Canadian Publications Mail Publications Mail Agreement No. 40063056 ISSN 1911-2378 Guest editorials or columns do not necessarily reflect the opinion of Canadian Gaming Business magazine's advisory board or staff. No part of this issue may be reproduced by any mechanical, photographic or electronic process without written permission by the publisher. Subscription rates: Canada $40* 1 yr, $70* 2 yrs. USA $65 yr, $120* 2 yrs. International $90* 1 yr, $160* 2 yrs. *Plus applicable taxes. Postmaster send address changes to: Canadian Gaming Business Magazine 5255 Yonge Street Suite 1000, Toronto, Ontario M2N 6P4
Discovering Canada's Players: Insights from Ipsos Reid's nationwide study
Analytics and the Modern Casino: A Game Changer A study in SaskGaming's slot floor optimization An Integrated Approach to Casino Design: Fusing tech for maximum effect
Player Comforts: The latest products enhancing the gaming experience
26 MARKETING
Social Media Will Continue to Change How We Market
28 EXECUTIVE Q&A
Brent Scrimshaw, President and CEO of Atlantic Lottery Corporation
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CORPORATE PROFILE
32
SOCIAL MEDIA SUPPLEMENT
37
FACILITY PROFILE
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CANADIAN GAMING SUMMIT 2013 HIGHLIGHTS
Amaya Gaming Group: A Q & A with CEO David Baazov Social Media Roundtable: Experiences from the frontlines An All New Casino de Montréal: Quebec's gaming gem celebrates platinum anniversary in style
40 RESPONSIBLE GAMING
“New Horizons” a Success in BC: Highlights from BCLC's January 2013 conference
42 FINANCE
It's a Game of Risks: Top risks facing Canadian gaming organizations
Official Publication of the Canadian Gaming Summit
Canadian Gaming Business | 3