Gaming Business Spring 2013

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gamingtechnology

legs. Gary Platt is the only manufacturer to utilize a steel support bar connecting the seat to the back that runs the entire length of the seat wood for added strength. Gary Platt recently developed the Capri Style chair specifically for Boyd Gaming Corporation’s table games seating. After an exhausting review, the Capri was chosen based on the criteria of overall comfort, ease of movement, design, and durability. This new line of seating will be the standard for Boyd’s 22 properties. Combining form with function and comfort, Gary Platt chairs are solid investment for any casino and can be customized to fit any gaming facility's unique needs. For more information, visit www.garyplatt.com. Gasser Chair Company “When a guest can sit comfortably for longer slot playing sessions, the result is likely to be more coin-in and profit for a casino,” said Mark Gasser, president of Gasser Chair Company. “The Coltrane’s key components are advanced materials and ergonomic engineering combined advantageously to keep players comfortable and in ‘the playing mood’ longer. We have taken ergonomic casino seating to a whole new level with the Coltrane.” Innovative features of the Coltrane that provide for maximum comfort and support—as well as ease of maintenance—include molded, ergonomically-contoured foam cushions; backrest foam with lumbar support and shaped to hug the body; seat foam with a front edge shaped for better leg circulation; Gasser’s unique Easy-Change seat and backrest system; and

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Gasser’s unique Comfort Zone FlexBack(tm) technology. The Coltrane also has an integrated hand pull on the backrest and a durable aluminum base, either the circular Halo or four-leg with mega-glides, which make for a significantly light stool. This combination permits patrons and casino employees to easily move the Coltrane with much less effort, resulting in reduced fatigue and injury claims. For more information, visit www.gasserchair.com. ScentAir Gaming brands around the world look to the sense of smell to deliver deeper and more memorable experiences to their players. After all, players are ultimately purchasing an emotional connection and the sense of smell is the most powerful way to connect with a player’s emotion and memory. ScentAir delivers more than five billion enduring scent impressions each year to consumers around the world. More than 90% of casinos that use scent marketing services choose ScentAir, and the company scents spaces and applications of all sizes and kinds, everywhere. From Las Vegas to Macau, from Russia to Durant, OK player experiences and time on device are being impacted by enhancing the overall environment in terms of the olfactory experience. ScentAir works with major brands like MGM Grand and City of Dreams Macau to deliver scent in large spaces. Whether it’s the iconic Coconut Spice in Mandalay Bay, or City of Dreams Rainforest, millions of players can literally close their eyes, and still know exactly where they are. ScentAir also specializes in tribal gaming, pachinko parlours, and zoned municipality gaming. Players want a thrilling, refreshing experience that they cannot get any where else. Engaging the player’s sense of smell is a power ful way to en ha nce the experience and to deliver on that objective. For more information, visit www.scentair.com.


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