RLCS_art939EN
May 7, 2011 revistalatinadecomunicacion 131 other publications
Summary: 1. Introduction. 2. Methodology. 3. Origins. 4. Regulation. 5. The approach of the ad. 5.1. Positive approach. 5.2. Negative approach. 6. The campaign ad spot in Spain. 6.1. The 1996 elections. 6.2. The 2000 elections. 6.3. The 2004 elections. 6.4. The 2008 elections. 7. Conclusions. 8. Bibliography. Palma Peña-Jiménez, Ph.D. - Professor at the Department of Communication Sciences I - Rey Juan Carlos University of Madrid (URJC) - palma.pena@urjc.es 1. Introduction Page 1
Summary: 1. Introduction. 2. Methodology. 3. Origins. 4. Regulation. 5. The approach of the ad. 5.1. Positive approach. 5.2. Negative approach. 6. The campaign ad spot in Spai...
