RLCS_art925EN
April 4, 2011 revistalatinadecomunicacion 131 other publications
María Elena Olabarri-Fernández, Ph.D. - Professor at the Department of Audiovisual Communication and Advertising University of the Basque Country (Basque - Euskal Herriko Unibertsitatea) mariaelena.olabarri@ehu.es http://www.revistalatinacs.org/11/art/925_UPV/04_MongeEN.html Pages 79 to 96 Translation by Cruz Alberto Martínez-Arcos Keywords: social networks; Tuenti; Facebook; university students; uses; brand image. 1. Introduction
María Elena Olabarri-Fernández, Ph.D. - Professor at the Department of Audiovisual Communication and Advertising University of the Basque Country (Basque - Euskal Herriko Unib...
