The Fifth Ecology

Page 54

“Total transparency is soo much of a driver for me, it’s toootally sustainalicious!!”

– Why should I care about my family? I’ve got my own life now. They never cared about me when I lived in the streets, but now when my fashion line and the compound product endorsements are good for 2 million dollars per year, they’re suddenly all over the place! – My marketing team is excellent. To recycle all the exclusive Biomimic stuff that I’ve used and worn in everything we 3D print and sell on site, is pure genius. They should be awarded with the Nobel Prize in marketing for that!

The Transparent Compound What happens with personal integrity when companies provide transparent living? For Brea, things happened quickly. The story of how his life turned into a transparent reality show advertising green design, is one of extreme ”being at the right place at the right time”-coincidence. Having no place to stay, he was an illegal squatter in a deserted freezer facility east of the river. Then things literally struck like a bolt from the blue. A joint coalition of global high fashion/design brands and local hipster ones decided to buy the land and turn it into a radically ransparent compound, where real life mannequins would live their entire lives in a built advertisement space. Brea was told: ”Either you’re in or we buy you out”, and he went for the first alternative. This is what he and those who later auditioned to become mannequins of the Transparent Compound got. Their life became the message. 54

THE FIFTH ECOLOGY. Beyond Desire: Los Angeles


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