New York Resident (NYR): Tell me how you came up with the name of the company?
And the headquarters of “Pas de deux”
Ms. Kim and Mr. Choi (Pas de Deux): The name of the company, “Pas de deux” (French, steps of two) is a duet in which ballet dancers perform the dance
It truly is a trendsetting committee of
when the passion of the chocolatiers, and the quality of the chocolates are synthesized or harmonized to make a perfect duet. Both my son and I think of
Pas de Deux: It’s been about a decade since we introduced and positioned the
Our brands, “Pas de deux” and “Pas de deux meme” are responsible for different parts of the company. First, “Pas de deux” manages the education from beginner manufacturing and sales of our chocolates. The second brand, “Pas de deux meme” is inspired by “Pas de deux” in both philosophy and culture. NYR: Other than you and your mother, Pas de Deux: All the employees who are de deux” and they all work as stockholders of the company. We all engage in a classes, baking classes, chocolate applied products and many kinds of chocolate drinks. Many graduates of “Pas de deux” chocolate shops all around the country.
Resident December 2011
gather all the Pas de deux’s graduates, the
NYR: Where did you learn your technique? Pas de Deux (Ms. Kim): My major Japan to study more about my major but I
NYR: What do you do exactly - please be
and since then the handmade chocolate market has shown consistent growth. The
graduating, I worked simultaneously as a chocolate shop in Paris, taking the Eurothe head patissier at an European Hotel.
of Western style sweets and desserts and subsequently, for many, they are turning this passion into a profession. “Pas de deux” is the pioneering chocolate school
NYR: thing to make?
productions of chocolate, chocolate applied baking, education of chocolate drinks, consulting for chocolate businesses,
chocolate. By doing so, we feel that this
with foreign countries. NYR: Why chocolate - what about this
Pas de Deux:
something right. It is a thrilling happiness to be able to express in chocolate. NYR: outside of Seoul? Pas de Deux: For the past decade,
Pas de Deux (Ms. Kim): chocolate since I was a kid and thought the an art and admiring gift. When I thought about it, handmade chocolate really does design. And once I realized I could make art with them I made a decision to become a chocolatier for rest of my life.
such as cakes, desserts and chocolate
de deux”. Therefore, we are now seeking countries who recognize the worth of