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GENERAL ELECTRIC CASE
BRUSSELS UNIVERSITY UNION
POSTER DESIGNER VILLEMOT
CARTOON FROM STIJN FELIX
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After almost 20 years as an independent entity, Remarkable has formed a strategic alliance with the Gevers Group. The Gevers Group is the largest Benelux and Community Trademark registration office and intends to become Europe’s leading intellectual property group. (See also page 4) They have acquired Remarkable’s former search and registration activities. Remarkable has now become Remarkable Europe. Our clear aim is to become the leading branding strategy and creation office in Europe. Remarkable, we still are! Now coming to you from Ghent, Brussels, and Paris at www.remarkable.eu.
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The Gevers Group
Intellectual Property House Holidaystraat, 5 B-1831 Diegem-Brussel Belgium
Special ‘O’ 10 cases with an ‘O’
Onafhankelijkheidslaan 14 9000 Gent Belgium
23bis, rue de Turin 75008 Paris France
Marketing community news! •
As vice-president of the Belgian Marketing Federation (‘Stichting Marketing’), Remarkable’s founder, Thierry Cattoir, announced the Effie Awards for the fourth time at the Bozar in Brussels on June 2008.
•
The term ‘Master Marketeer’ was created in 1999 as the result of the Marketing Foundation’s decision to establish a special programme recognizing leading marketers. ‘Master Marketeers’ serve as ambassadors and set the quality standard in the marketing profession. This time, our president Thierry himself received the award of ‘Master Marketeer’ for his pioneering work as a brand architect. Also awarded: Other Strategic cases Brands in the Boardroom
Culture From left to right: Gino Van Ossel, Professor Vlerick Management School; Hans Cools, Commercial Director Sanoma Magazines Belgium; Piet Jaspaert, President JEP; Patrick Janssens, Mayor of Antwerp; Thierry Cattoir, Managing Director of Remarkable Europe; Yves Delacolette, CEO Deutsche Bank Belgium.
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Investing in the future and innovating at every turn. Challenging the market and proposing new ideas. Conceiving an attractive brand and expressing its identity. In short, being creative. That’s the excellence of REMARKABLE EUROPE. However it is expressed, creativity is a source of vitality, growth and prosperity for a business. This creativity must be protected and exploited. That’s the mission of GEVERS, whose experts draw on the arsenal of intellectual property rights in order to provide a mechanism for the protection and exploitation of intangible assets that is perfectly tailored to clients’ needs, capacities and ambitions.
developments can also catch up with the invention. So, does the maintenance of a particular patent still make economic sense? A regular audit rationalises the portfolio and strengthens its effectiveness while reducing its costs.
An intellectual right such as a brand prevents third parties from exploiting the innovation without the creator’s consent. In other words, it represents a right to a monopoly - limited in time and space, certainly, but lawful. As such, it is a major exception to the general principle of free competition and free circulation that normally governs economic life.
On the other hand, the exploitation of rights by means of licences or assignments can reveal substantial hidden reserves. The resulting accounting or financial benefits can then provide useful support for the growth of the business, for acquisitions and mergers, or for the sale value of the portfolio.
Once created, intellectual rights have a life of their own. Most of them require maintenance throughout their lifetimes. A small change to a logo, for example, entails filing a new trademark application. Remaining vigilant will therefore allow you to stay in the lead. Because your competitors will not lay down their arms.
Although often cited in terms of the associated costs, which are frequently judged to be excessive, Intellectual Property must today be regarded as a priority asset, because an intellectual right is a title of ownership. It is one of the most significant components of a company’s asset base because it is the expression of the minds of the researchers or the marketing and sales know-how of the business.
A regular audit of intellectual rights allows costs to be reduced. Because the business and the market are constantly evolving. If the brand strategy changes, it may be a question of choosing a strong and unique name. What should be done with the business’ other brands? Technical MORE THAN A MARK
Helping to create an intellectual asset base, protecting it, maintaining it, exploiting it, and of course developing it: this, then, is the mission of GEVERS, based on over 110 years of experience. GEVERS draws on the support of eight sister companies in Belgium and France, more than 60 attorneys specialising in Patents, Trademarks, Copyrights and Designs, and around 150 paralegal personnel. Their skills and efficiency provide constant, solid support for a high-quality global service. Thanks to these values, GEVERS has been worldwide leader in Community Trademarks for many years, and the acknowledged leader for the IP market in the Benelux countries. www.gevers.com
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Other Strategic cases
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Over the last 20 years, Remarkable created company and product names covering the entire alphabet. Here we highlight some specific cases where the letter ‘O’ plays a special role. Remarkable has always created names (N). But more and more, we are also creating the logo (L), house style, and/or packaging. We do not do the complementary communication. Whether it is starting from scratch or changing existing names, Remarkable Europe aims to deliver the most effective brand sign for products and company names.
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Far more than just a newspaper publisher Over the past 30 years, VUM (Vlaamse Uitgeversmaatschappij/ Flemish Publishing Company) has grown from a local newspaper publisher into a national multimedia company under the umbrella of VUMmedia. The group not only publishes newspapers (De Standaard, Het Nieuwsblad and De Gentenaar), but is also nationally active in digital media, radio and television productions, free sheets, magazines, the printing industry and a series of related industry services. Why a new brand? VUMmedia is looking to the future and intends to continue both its pioneering role and its key position in a fast-moving media landscape. The group wanted to emphasize this ambition through a new internal structure and a new corporate name and logo. VUMmedia called on Remarkable Europe’s expertise to create a new international multimedia brand. Creative process: to the core In order to come up with the best and most effective brand name possible, Remarkable Europe has to gather as much relevant information as possible. In other words, we go to the core of the specific project. After an extensive preliminary study, including a closer look at the new company’s Mission and Vision, Remarkable Europe assimilated all of the essential information into three creative directions: Multimedia, Pioneer, and Added Value. ‘Corelio’, the name finally chosen, was strong in all three of these directions and turned out to be a real winner.
What’s in a name? Remarkable Europe created the name ‘Corelio’ by distilling the essence of the words ‘core’ (to focus on the group’s presence at the core of society and in the heart of all regions) and ‘reliable’ (for the quality and dependability of all its various media sources and resources). The open feel and sound of the name also encompasses the group’s ambitions for solid growth. Into a bright future Along with the new corporate name, Remarkable Europe also created the name ‘Corelio Connect’ for the media services division, and developed new style guidelines and a complete corporate identity manual for the group. The launch of Corelio and the subsequent media campaign were very well received, both internally and all across the Belgian media landscape. Remarkable Europe wishes Corelio every success in its bright future!
Client: Corelio Name Creation: Remarkable Europe Logo Design: Lieve Cornil Website: www.corelio.be
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Financial introduction In 2005, the former nationwide bank Krediet aan de Nijverheid, a daughter of Fortis, changed its name to ‘Fintro’. Why a new brand? Formerly, Krediet aan de Nijverheid was specialized in facilitating credit loans to enterprises, whereas today it focuses almost exclusively on private individuals. They not only offer credit loans, but also a whole range of investment and savings products. Since the name no longer covered the current products and target groups, a new name was necessary. Creative process: naming treasure Remarkable Europe based its creative work on key notions such as confidence, competence, and servicemindedness. The result was a treasure house of ideas. In a relatively short time span, we developed several name proposals. To create even more naming wealth, Remarkable Europe also organized a brainstorm session with participants from Krediet aan de Nijverheid, Fortis and the advertising and communication agencies involved. At the end of the day, these combined creative forces led to 460 possible names. Finally, the name to ultimately strike gold was Fintro!
What’s in a name? Fintro refers to the Fintro agent who ‘introduces clients into the financial world’. The name perfectly supports the bank’s new image and renewed identity. With this simple but effective name, Fintro clearly positions itself as a ‘fighter brand’. This distinctive own identity will help further growth. Remarkable Europe is proud to have contributed to the start of Fintro. As the name indicates, Fintro will make the ‘introduction into the financial world’ much easier for many of us.
Client: Fortis/Fintro Name Creation: Remarkable Europe Design Agency: Cool Gray Website: www.fintro.be
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In 2007, Total Petrochemicals and Galactic announced the creation of a joint venture to develop a production technology for PolyLactic Acid (PLA) bioplastics of renewable vegetable origin. The project entails the construction of a pilot plant capable of producing 1,500 tons of PLA per year using a clean, innovative, and competitive technology. Why a new brand? Total Petrochemicals and Galactic are convinced of the need to meet the growing demand for biodegradable packaging. They asked Remarkable Europe to develop the ideal name and logo for this new joint venture. Both partners were looking for a simple but meaningful brand, referring to the environment-friendly aspect of the PolyLactic Acid bioplastics. Creative process: ideas on earth The new brand needed to be in line with the increasing environmental awareness of the new and greener generations. That is why three different creative directions were explored: 1) Bioplastics/PLA - focusing on a new technical name for bioplastics, 2) Cycle - emphasizing the product’s natural life cycle, and 3) Natural balance/Next generation - expressing the new green mentality. ‘Futerro’, the name finally chosen, was presented in this last direction.
The
bioplastic future
What’s in a name? Futerro is a blending of ‘future’ and ‘terro’ (derived from the Latin ‘terra’: earth), which results in an attractive new brand with a worldwide scope. It also refers to the fact that we hold our planet’s future in our own hands and should start living in a more naturally balanced manner. Natural waves The ‘natural waves’ of the Futerro logo symbolize a natural production process, starting with renewable natural resources and transforming them into new forms. This well-balanced logo gives a clear indication of the new joint venture’s core business. Client: Total Petrochemicals and Galactic Name Creation: Remarkable Europe Design Agency: Remarkable Europe Website: www.futerro.com
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For more than five generations, the Filliers distillery located in the fields of Bachte-Maria-Leerne has produced renowned genevers according to a secret recipe. In recent years, the company has expanded its product range and a few months ago, launched a new whisky - Goldlys. Why a new brand? Filliers believes that a unique story surrounding a new product has a bigger impact than a traditional publicity campaign. That is why the company invested in name, label, and packaging creation; all developed by Remarkable Europe. Creative process: digging for gold The Filliers cousins Jan and Bernard are strong supporters of locally inspired brand names. They consider the Scottish whisky Glenfarclas, meaning ‘valley of the green grass’, as a perfect example of a strong brand name. Since Bachte-Maria-Leerne does not have any valleys, Remarkable Europe found another unique source of inspiration for this project: the Lys River. The flax in this river, flowing close to the Filliers distillery, coloured the water gold.
The
Belgian whisky!
What’s in a name ? The name Goldlys refers to the surname of the Lys: ‘The Golden River’. It shows how a strong local product can ripen into an appealing brand with an international scope. Goldlys label & packaging Along with the brand name, Remarkable Europe also developed the whisky’s label and packaging, expressing the rural atmosphere of the Lys to support the name Goldlys. The label’s structural composition emphasizes the name and the year, followed by an image of the local landscape and the unique method of distillation, the Double Still. Client: Graanstokerij Filliers Name Creation: Remarkable Europe Design Agency: Remarkable Europe Website: www.goldlys.com
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Betafence is the world market leader in fencing solutions combined with access control and detection systems. The company has extensive expertise in key applications such as high security, infrastructure and transport, industrial sites, sports infrastructure, and public spaces and buildings. Why a new brand? Betafence called upon Remarkable Europe to create a new brand name for its new generation of residential gates. The new line combines design with modularity. Betafence’s ‘Design Gate’ - the provisional project name - presents an impressive range of made to measure possibilities for any architectural style of residence. There is an optimal gate solution guaranteeing safety and privacy for every specific living situation that is in harmony with all styles of architecture.
Residential
design gates
Creative process: open the gates Flexibility and modularity are key elements of Betafence’s ‘Design Gate’, along with a large scope of different styles (modern, classic, and decorative), and should be reflected in the new name. Remarkable Europe thoroughly explored the competition’s naming structures in residential and industrial design. They opened the gates of creativity and came up with a wide range of original name proposals; all matching Betafence’s briefing requirements.
What’s in a name ? Remarkable Europe created the solid brand name Modivia, inspired by the Latin verb ‘modificare’, meaning ‘to modify’. The ‘via’ suffix evokes motion and dynamism and adds a finishing design touch. Client: Betafence Name Creation: Remarkable Europe Advertising Agency: Vandekerckhove & Devos Website: www.modivia.com; www.betafence.com
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In 2006, the Logistiek Vastgoed De Pauw Group felt the need for a new name and logo. In no time, Remarkable Europe created ‘Montea’, an attractive name that perfectly reflects the group’s ambitions for growth. Why a new brand? Since Logistiek Vastgoed De Pauw planned to list their company on the stock exchange with a new name in October 2006, it relied on Remarkable Europe’s expertise to find an appropriate brand sign. In this case, the project’s deadline was of utmost importance. Remarkable Europe had to find a name that was available as a brand name and as a .be, .eu, and .com domain name in only a couple of days.
Full steam
ahead !
Creative process: efficient warehouse solutions In tightly timed projects like this, Remarkable Europe’s true talent comes to the fore: exploring a specific market, coming up with hundreds of possible brand names, and defining the most appropriate shortlist. In this particular case, we plunged into the wonderful world of efficient warehouse solutions and brought to the surface the attractive brand name Montea.
What’s in a name ? Montea is based on the positive connotations linked with the French verb ‘monter’: to rise, to climb up. This name perfectly reflects the group’s ambitions for growth. Montea can now look back on its successful introductions on the Euronext Brussels and Paris exchanges. And look to the future with full confidence, building on over 40 years of expertise and passion for the business.
Client: Montea Name Creation: Remarkable Europe Design Agency: Remarkable Europe (Original logo: Remarkable Europe) Website: www.montea.eu
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This new biscuit contains a multitude of nutritional grains and fibres and combines the traditional speculoos taste with a fruity accent (apricot, raisin, apple, and raspberry). Why a new brand? In 2007, Lotus Bakeries introduced NutriGo, a new contemporary type of speculoos biscuit aiming at active people who consciously pursue a healthy lifestyle. NutriGo is a round cookie with extra fruit, grains, and fibres, all in a convenient duo pack for the on-the-go generation. A delicious and healthy breakfast or snack for active bon vivants. Creative process: baking time Lotus Bakeries firmly believes that the nutritional biscuit market segment will continue its strong growth in Belgium and surrounding countries. More than ever, the health conscious consumer is ready for this type of nutritional biscuit. It offers the essential elements our body needs daily for an active life. The aim was to create a modern name that refers to those specific aspects. Thanks to the accurate briefing regarding ingredients provided by Lotus Bakeries, Remarkable Europe was able to bake a nice series of crunchy brand names, all reflecting the singularity and credibility of the umbrella brand Lotus. Finally, it was NutriGo that found flavour with Lotus Bakeries.
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Let’s
NutriGo ! What’s in a name? With NutriGo, Lotus Bakeries welcomes a modern and dynamic brand to its existing family of products. NutriGo captures the essence of the new product particularly well: high nutritional values of a delicious, honest, and convenient biscuit aimed at active and health conscious individuals. NutriGo, a delicious treat on the go!
Client: Lotus Bakeries Name Creation: Remarkable Europe Design Agency: Desgrippes Gobe Website: www.lotusbakeries.com
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For more than 40 years, the Vanden Borre family has been an active player in the world of prepared meat products with its Karnex, Ste Rita, and Debo brands. Based in Oudenaarde, Vanden Borre offers the finest meat products in the Flemish Ardennes: a high quality range of delicious hams, sausages, salamis, smoked products, pâtés, and poultry products. Why a new brand? The Vanden Borre family has built up a rich tradition and decided to reinforce its future position by introducing a corporate group brand. The group is fully aware of the importance of branding in order to anticipate the main trends of the meat market. These trends include decreasing meat consumption, success of pre-packed meat products, and the evolution towards sales in bigger outlets. Creative process: tasty talent Remarkable Europe’s challenge was to come up with the best possible brand sign, respecting Karnex’ delicious tradition in meat products, while at the same time facing the future with confidence. We worked out a large number of names, ranging from rather descriptive names (built around the ‘carn’ stem, literally referring to meat) to associative variants (evoking core notions such as tradition, authenticity and delicious taste). The latter provided the winning brand name in the end.
A delicious
tradition What’s in a name? The brand name ‘Tradelio’ has a warm and open sound and consists of a perfect balance between tradition, quality, taste, and fun. The future is looking bright as the group can now rely on a solid corporate brand, covering all of its delicious products. Visual identity The company not only needed a new name, but also a strong visual identity. The Tradelio logo is a simple yet powerful image, combining an abstract heart shape with a fresh green accent. Client: Tradelio Name Creation: Remarkable Europe Design Agency: Remarkable Europe Website: www.tradelio.eu
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The Samsonite Company is world-famous for making luggage ranging from large suitcases to small toiletry bags. It was started in Colorado in 1910 by Jess Swayder who named one of his initial cases ‘Samson’, after the biblical figure. In 1966, the company changed its name to Samsonite. Bagel mysticism Almost a century later, Samsonite decided to utilize Remarkable Europe’s graphic skills to clarify the ‘mysticism’ behind the existing Samsonite emblem. More specifically, Samsonite was keen on finding out how to give more sense to its ‘bagel’ emblem.
We created an interesting range of ‘bagel’ variants that unfortunately we cannot show for obvious reasons and provided advice on the future use of the emblem. An option was to fit the ‘bagel’ emblem into the type name, resulting in an even more efficient typographic logo. London luggage After an extensive round of consulting, Samsonite gathered all of the creative ideas discussed to be used as future graphic guidelines. This short intervention for worldwide applications was carried out while Samsonite moved its headquarters to London.
before:
after:
Client: Samsonite Design Advice: Remarkable Europe and Samsonite Website: www.samsonite.com
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Declercq & Declercq is a Belgian company with a long tradition in creating gentlemen's trousers and clothing. When the owner of ‘S.Oliver’ approached them, offering to buy ‘Oliver’ to gain access to the Benelux market, the Declercq brothers seized the opportunity to create an even stronger brand, replacing ‘Oliver’.
Trousers & Jackets
For strong and self-confident men Oliver appealed in particular to the strong, self-confident, and fashionable men looking for quality trousers to wear with stylish shirts. Not only to wear in their professional life, but also on occasions that are more casual. However, it became obvious that the name of their men's trousers collection was too bland and not sufficiently linked to the product. Remarkable Europe was asked to create a new name that would evoke quality, elegance, excellent choice of cloth and reliability; all qualities the company stands for.
Successful mythology Declercq & Declercq preferred a short name that would still contain two letters from the old name, for graphic purposes. It seemed the most appropriate to create a neology. The sounds of the name would have certain connotations, such as the letter Z, a hard and masculine sound. ZILTON was considered the best choice. The new name was a success. Remarkable Europe also created the ZILTON story in order to establish a myth around the new brand. The story was published in the ZILTON magazine, contributing to the mythology of the brand. The name change made ZILTON into a reference brand and led to an extension into shirts and jackets and a continuous rise in profits.
Client: Declercq & Declercq Name Creation: Remarkable Europe Design Agency: Declercq & Declercq Website: www.zilton.be
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ther ‘O’recent
Five years ago, Coca-Cola launched a new drink for adults who have a little energy dip in the afternoon. This Adult Daytime Stimulation Drink is packed with positive natural energy from fruits, revitalizing
Strategic
vitamins, and natural caffeine from green coffee beans. The basic idea was to come up with a name from a ‘surf’ context: a
interventions
positive and fun brand story, indicating fun and enjoyment during the working day.
Colruyt With more private brand names than Unilever and a link to the corporate brand only on its fresh meat products, Colruyt was reconsidering the use of its name on its products. After some initial consulting and considerations with Remarkable Europe regarding changing brand policies on private labels, Colruyt recently started to intensify the link between individual private brand names and the Colruyt corporate
Communication: Quatre Mains
brand. Discover it in your local Colruyt.
Meetjesland Regional branding is hot. ‘Meetjesland’, almost impossible to translate but ‘grandmother’s land’ is a nice try, is a marvellous region full of polders and close to the North Sea. All local tourism efforts are now concentrated around the new logo and baseline ‘Meetjesland, maak het mee!’. Remarkable Europe helped in laying the strategic and creative foundations to apply this regional branding project.
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In late 1997 and early 1998, three
The remake of a
major Belgian financial institutions (ABB, Cera Bank, and
brand. Read all about
KB) decided to merge their activities and came to Remarkable Europe
it on page 17.
looking for a new and appropriate commercial name that would fit this new multi-channel banking and insurance group. After three months, during which Remarkable Europe formulated its strategic recommendations and organized two BrandStorm sessions where the client’s active involvement was required, the parties decided to continue in the direction proposed by Remarkable Europe. The result was a carefully composed mix of parts of each of the existing company names. During the BrandStorm sessions, several participants had suggested the name KBC. In April 1998, after a worldwide availability search of existing trademarks and company names was completed by Remarkable Europe, the name
Design: Tom Andries
KBC was born.
HUB The delicate merger of three colleges (Ehsal, Vlekho, and Honim) and one university (KUB: Katholieke Universiteit Brussel) into the pioneering concept of the first ‘HogeschoolUniversiteit’ in the heart of Brussels, Europe’s capital. After a carefully balanced brand audit,
Send all your sons and daughters to the ‘brussy’ centre of Europe!
assessing the brand equity of each partner, the new concept was born under the name of HUB: ‘Hogeschool-Universiteit’ Brussels.
Communication: Claerhout
GE GE (General Electric) Power Protection, a very strong company name, is providing technical innovations in the field of low voltage products. GE was looking for simple but proprietary and European-wide brand names for two of its sub products. Remarkable Europe created FIXWELL for GE’s screw-less miniature circuit breakers, protecting installations against overloads and short-circuits and UNIBIS for its more compact variant, reducing the size of the distribution board to the absolute minimum.
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Other
Remarkable Europe
success s t o r i e s
Full list of realizations and references: www.remarkable.eu
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Brands in the Boardroom About emblems and logos The Shell Syndrome*
A logo is the visual expression of a brand. It may also be the official visual representation of a corporate or brand name. It is an essential component of all corporate and brand identity programmes. A logo consists of maximum four components:
The name designates the brand and is its most stable component The shape of the letters can emphasize the brand’s character The brand’s fixed colour(s) underline its identity Abstract or figurative elements are the brand’s identifying mark
“
An emblem is the
brand’s
Every emblem is a symbol. But a symbol is only an emblem when it can be used on its own. Emblems are mostly found on three-dimensional objects; they actually originate from a lack of space. For example, airline companies often show their emblem on the
smallest
plane’s tail and banks proudly display their emblem on a building
acceptable
It is better to use the logo as much as possible and the emblem only
visual
Shell uses only its emblem most of the time, instead of the complete
representation
* One of the Syndromes described in:
façade. However, companies often use their emblem incorrectly. when there is no other option. Below you’ll see Shell’s emblem. logo (with the Shell name). We call that the Shell Syndrome. Never forget, even if you have a strong symbol, it all starts with the name.
”
Het KernMerk is looking into the role successful brand architecture should play in today’s world of brands in order to get better access to the client and consumer. Only available in Dutch version. Promotion! (see website: www.remarkable.eu) ISBN: 978-90-209-5894-2
Use your emblem only when there’s no other option 21
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Not invented here Truly wonderful You have to go to Holland to find them. But admit it; with only natural ingredients, these fruity gums have wonderful colours and forms. Can you resist them?
Books on Branding An essential, easy-reference guide to brilliant branding by corporate-identity guru Wally Olins. ISBN 978-0-500-51408-5
www.truly.nu
Go Nudie For once, you have the permission to search for ‘nudies’ on Google. Go to www.nudie.com.au and you will find the Aussie answer to the brilliant European ‘Innocent’ concept www.innocentdrinks.be.
Perfect intro to branding and good theory on branding issues and anatomy, ending with some strong case studies. ISBN 978-2-940361-45-8
www.nudie.com.au
Li Ning It was former Olympic champion Li Ning who floated above the Bird’s Nest to light the Olympic cauldron. This 47-year old former gymnast is the president of Li Ning Company Limited.
He was not an official sponsor of the Beijing Olympics since Adidas won that bid. Still, his company is a real success story in China. There are pending issues though regarding both his slogan ‘Anything is possible’, which sounds very similar to competitor Adidas’ ‘Impossible is nothing’ and his emblem, which looks suspiciously like the Nike Swoosh. www.lining.com
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Tribute to Villemot Consider our cover as a homage to the ultimate ‘O’ designed by Bernard Villemot. Remarkable strongly recommends this book compiled by his grandson Guillaume ‘Villemot L’affiche de A à Z’. ISBN : 2-84230-27-3
A special mention for Max Médinger (1910-1980), typesetter and inventor of Helvetica. ISBN 3-907044-87-8
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MAGAZINE ABOUT BRANDS & BRANDING We are pleased to present our latest edition of Able. This is the first edition of our Able newsletter since the start of Remarkable Europe. With the Thalys railway station only a five-minute walk away, we are spending more and more time working throughout Europe. We have shifted our perspective from purely Brand Name Development to Branding in general. Every brand is built around its name and visual representation. This visual representation opens the door to many hidden opportunities. Thanks to our partnership with the Gevers Group, the European leader in Brand Protection, Remarkable Europe finds itself in a better position than ever to assist its clients in making the best possible choices regarding branding. In an increasingly competitive environment, a brand must effectively meet a vast array of marketing, linguistic, cultural, and legal requirements. With its balanced team of experts, Remarkable Europe offers you a solution for all your branding questions. Having completed the whole alphabet in branding realizations and references, this Able focuses on the letter ‘O’. If you have any questions whatsoever regarding your existing or future brands, please contact us. We always look forward to having an interesting ‘brand talk’ and sharing our expertise. Thierry Cattoir and The Remarkable Europe Team Remarkable Europe has a tradition in stimulating promising illustrators; giving them a one page platform with the only brief being ‘a peek at the branding universe.’ STIJN FELIX (See the back of this page) can be reached at +32 (0)485 36 74 87; www.stijnfelix.be Please feel free to tear out this page and hang up his illustration.
Who is Remarkable Europe?
Remarkable Europe is one of the leading European Branding offices. We are the preferred partner for: • Brand Creation - Naming - Design
• Brand Strategy • Branding Systems • Branding Research
As the Brand Provider, we are guiding managers, entrepreneurs, and marketers looking for a strong brand sign or brand strategy for their product or company.
Ghent: Onafhankelijkheidslaan 14 B-9000 Ghent BELGIUM Tel.: +32 (0)9 220 06 19 Fax: +32 (0)9 220 69 24 www.remarkable.eu info@remarkable.eu
Paris: 23bis, rue de Turin 75008 Paris FRANCE