The Shield - December 2012

Page 11

News Introducing

Little Stud Eco building products’ newest mascot hit the national airwaves last month Eco Building Products has undertaken a strong media campaign to educate homeowners and builders about the dangers of mold, wood rot, and termite damage, and to show how the company’s flagship product, Eco Red Shield™, can help. Leading the way is Eco’s newest cartoon mascot, Little Stud. In a commercial that aired during an episode of the Suzanne Show that featured Eco President and CEO Steve Conboy, Little Stud walked consumers through the basics behind Eco Red Shield™ protection, emphasizing the dangers of today’s lumber. Standing with his dad, Little Stud covers everything from the products environmentally friendly makeup to its GREENGUARD certification and telltale RedBorn logo. www.ecob.net

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