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rate stores and proven very successful, the business to the family owned Baylis says. “We will be offering these as Tulla Group, known for its longterm franchise opportunities.” approach to private equity. “The Tulla The plan is to open at least 15 new Group has no mandate to drive equity stores each year in high street and CBD group and exit. They bring a lot in locations. “SumoSalad will become terms of strategy for the brand, they more convenient than ever before and understand the importance of brand, we’re really excited about what that and they have financial acumen.” means for people looking to make Baylis retains 40 percent, and the healthier lunchtime choices.” managing director position (co-founder Aussie chef Pete Evans will continue James Miller - who died earlier this year as an ambassador for the brand, – left the company and sold his shares helping to propel a healthy lunchtime last year) and will report to a board. movement. “I am constantly looking While Baylis is looking forward for new ways to create healthy dishes to the analytical nous the group will that are fresh and tasty, so teaming up bring to the business, he is confident in with SumoSalad made a lot of sense,” the systems already in existence at the says Evans. “Beyond the menu, the healthy eating chain. partnership has also meant that I can Tulla’s investment is around funding, encourage people to make healthier store openings and improving the lunchtime choices, something I am brand. Further corporate stores will be added to the portfolio. “They contribute to earnings, keep us more connected , and we use them for trialling [products and systems] and to understand the market,” Baylis explains. A D _ F R MA D MA R _ 1 3 . p d f Pa ge 1 1 / 0 2 / 1 3 , 2 : 4 5 Broader adaptations of the main SFG_mag_add_Jan_Feb_trim marks.pdf 1 1/26/2013 11:46:27 AM model have been piloted at some corpo-
Business can’t be about money alone, it’s about making a contribution, having a purpose, and with the issues of diabetes, obesity PM and cancer, there’s an opportunity for Sumo Salad
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