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Issues|Multi-units
Multi-unit franchising is a completely different ball game to operating a single site or store. Here, Danielle Bowling gets the inside word from representatives of three very different business models about their own expansion experiences
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any franchisees are content with having one shop front or territory, often being hands-on day in, day out and enjoying the responsibility as key decision-maker at all levels of management. Others, however, are more entrepreneurial and are not satisfied at one site; they are eager to duplicate the systems that worked so well the first time to create a network of successful businesses. But multi-unit franchising isn’t something you can jump into without serious consideration. While it can bring you significantly more revenue and buying power, it’s not as easy as recruiting more staff and
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replicating a cookie-cutter business model. Three people with first-hand experience share their thoughts.
Hire a Hubby CEO, Brendan Green
Mobile handyman franchise Hire a Hubby has actually watered down its focus on multi-unit franchising, buying back a number of territories from franchisees because it was clear to Green that they weren’t quite ready for expansion. He’s now focusing on educating franchisees on what’s required of them before they grow: at least 15 months of experience in the system