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This visually creative ‘3D’ catalogue was designed to make the consumer ‘See things differently’ with Virgin Mobile. We collaborated with a specialised 3D image company to convert lifestyle photography into stunning 3d (Anaglyph) images that added depth to the consumers phone buying experience. I gleaned some of this specialist production knowledge for myself and set out applying the technical know how to graphic backgrounds that had been designed at Start Creative.
By working out how much ‘3D depth’ was required and which palette of colours would lend themselves to this process, I integrated these images into our inhouse produced 3D graphic backgrounds in RGB then converted them into CMYK for our printers for scatterproof testing. I then set about producing the catalogue itself, overseeing and producing it with the inhouse team.
Start Creative | Virgin Mobile Catalogue 3D