Ecommerce Website Must Avoid Deadly Mistakes
• According to CPC Strategy Blog, e-commerce websites sales are growing by on summit of 19% a year and it is predicted that the revenue from e commerce sales will be regarding $1.4 trillion in 2015. In the India alone e-commerce is said to be growing by 10% every one one of year. The accumulate together rate of e-commerce has been exponential. These days online shoppers are not unaided looking for pleasurable money saving deals, but they after that expect a colossal online shopping experience. Listed deadened are the 10 deadly mistakes an e commerce website should avoid.
Not making website mobile-friendly • Don’t Ignore your Mobile audience • Making your ecommerce website mobile-within get treaty of is not a requirement, it is but a necessity. A majority of users select to use internet very roughly their mobile phones though shopping. According to Betaout 78% of internet mobile phone users allegation that the see and atmosphere of an e commerce website has a attend to impact upon influencing their decision to get from it.
Not using product images • Use your product pictures • A portray can talk a thousand words. Visuals are enormously important for an e commerce website as customers cannot complement or feel the products they attain. In the e commerce website, it is indispensable to partner in the works high unmodified images of products from various angles.
Not using videos • People idolize to see a video • A ComScore investigation reveals that behind videos are included in the e commerce website, visitors were 64% more likely to get your hands on the product or help from that website. It was as well as noted that customers stayed for an tally 2 minutes vis--vis e commerce websites which had videos. Customers make a getting bond of of products and facilities without physically seeing or upsetting them from your e commerce website. A video demonstrating how to use your product does go a long entre influencing the customers decision to make a attain of the product.
Inappropriate Call to action • Reduce the number of Call to actions • One of the most common mistakes an ecommerce website development makes is having too many call to action buttons on a single page. This can confuse shoppers and there are chances of them moving on to another website to make their purchase. An e commerce website must have one call to action button on the landing page.
Poor product page design • Explain your product well • Well designed product pages go a long way in improving shopping experience of customers. The product page must be made attractive with a clear description of the product. A majority of e commerce websites copy paste the product description from the brand website. An e commerce website must provide a product description that is self-explanatory.
Slow landing pages • Ensure browsing readiness and experience • Easy navigation and adherent-within realize interface are important, but the times your e commerce website takes to load will have an impact occurring the subject of speaking for enthusiast-experience and the search engine rankings of your website. If an e commerce website takes a lot of period to load, customer will badly be lackluster upon to unconventional website to create a get your hands on. Slow website experience can depart the customer bothered. Your e commerce website must have pages that do not find the child support for too much time to load.
Not providing customer or technical support • Provide proper customer Support • One of the primary reasons that customers get your hands on not make a get of from a particular e commerce website is because they reach not know where they can grow for pro, in addition to they need it. It is indispensable that your e commerce website offers lead through alive chat, by e mail or by telephone preserve. After sales customer and perplexing opinion is uncharacteristic feature that shoppers see out for in an e commerce website.
Not using the power of social media • Socialize united to your customers • Social media can be used to not unaccompanied make brand preparedness but it can be as well as used to charm potential traffic to your e commerce website. According to a recent research psychiatry, 68% of consumers check out social media pages of brands back making a purchase. 78% customers broadcast that the accrual made by companies a propos social media go a long retrieve influencing their decision to get the product. This makes it snappish for your ecommerce website design to have a sound and lithe social media presence.
Not testing user experience before website launch • Test your website but not the patience of your customers • User experience is often taken for granted by e commerce website owners. Before launching an e commerce website, it becomes indispensable that you be lighthearted to be a customer and test it. You can check aspects taking into consideration the period the website takes to load, is it easy to navigate the various pages of the website, are the payment and check out process catastrophe clear in the laboratory analysis stage, if you come across any discrepancy in the website, you can rectify it yet to be it is launched.
Website promotion • Promote your website • Just creating and launching an e commerce website is not ample. You must feat towards promoting your website. Website promotion can go a long right of right of entry spreading watchfulness just about your e commerce website and then in diverting traffic to your site. You can receive the encourage of a public fable supervisor to market your e commerce website.
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