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MARKET SHARE (Volume Certified)

6.6

3.2

2

Coffee

Cocoa

AGRICULTURE CERTIFIED PRODUCTION (metric tons)

15

Tea

FORESTRY TOTAL PROTECTED AREA (hectares)

Bananas AGRICULTURE TOTAL PROTECTED AREA (hectares)

300,000

12,000,000

250,000

250,000

10,000,000

200,000

200,000

8,000,000

150,000

6,000,000

100,000

4,000,000

50,000

2,000,000

0

150,000 100,000 50,000

0 03 04 05 06 07 08 09 10 11

Rainforest Alliance

25 Years and Still Growing

0 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11

90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11

To create historical estimates, we first calculated the area of set-aside for each certified forest,

To create historical estimates, we first calculated the area of set-aside for each certified farm,

based on each operation’s most recent reported numbers. We then calculated the average set-

based on each farm’s most recent reported numbers. We then calculated the average set-aside

aside across all forests, weighted by operation size (hectares). This weighted mean was then

across all farms, weighted by operation size (hectares). This weighted mean was then applied to

applied to the total forest area certified by the Rainforest Alliance for each year.

the total farm area certified by the Rainforest Alliance for each year.

15


Rainforest Alliance 2011 Annual Report