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MEDICAL AESTHETICS
online at www.probeauty.co.za
Aesthetic
predictions 2013 The aesthetic industry is continually growing and evolving. Karen Ellithorne looks at the trends and consults industry experts on their predictions for the year ahead.
1 Filler techniques
Dr Natasha Begg-Spiro from Laserderm, who recently attended the world’s 10th Anti-ageing Medicine Congress in Monaco, says that the trend when assessing patients who are indicated for dermal fillers will be more with an eye to restore volume than merely eradicating wrinkles. Restoring volume can erase years from a patient’s face. Doctors need to recognise and appreciate that it is possible to turn an attractive woman into a beautiful woman, with the correct filler technique. “Another big theme for 2013, as far as fillers are concerned, is Ethnic Beautification. Despite ethnic characteristics, beautiful women are beautiful women, they all have similar characteristics that are considered attractive in any country in the world. An aesthetic practitioner needs to know how to recognise and enhance certain features, whilst retaining a person’s ethnic characteristics,” says Begg-Spiro.
Alternative uses 2 for botulinum toxins continues to grow The International Association for Physicians in Aesthetic Medicine (IAPAM) reports that some physicians are now using neuromodulators
(Botox and Dysport) to reshape the face, instead of strictly for wrinkle treatment. Neuromodulator treatment can shrink excess facial muscles in women, which would otherwise make them appear more masculine. In 2013, more and more uses for Botox and other botulinum neurotoxins will be discovered and applied, from sialorrhea or excessive salivation to temporomandibular disorders.
3 PRP and stem cells
According to IAPAM, 2013 is going to see Platelet-Rich Plasma (PRP) therapy and stem cell-enriched treatments evolving and making a big comeback. They say that PRP therapy will become more mainstream as its popularity grows. They also predict that the cost of the treatments will be reduced to meet the price range of dermal fillers and Botox.
in superficial 4 Advances and medium-depth skin-peeling Skin-peeling treatments are going to continue growing in popularity in 2013, with the introduction of more advanced combinations of active ingredients. Peels are not only going to include the classic AHAs and BHAs, namely glycolic, lactic, malic and salicylic acids, but are going to be enhanced to improve the benefits, especially in the treatment of acne and hyperpigmentation acids. In 2013, you can expect to find the inclusion of additional ingredients like arbutin, kojic acid, retinol and l-ascorbic acid to name a few.
cosmeceutical 5 New products
Following the success and popularity >
Professional Beauty March/April 2013
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