Photo © The Art Institute of Chicago http://www.artic.edu/aic
Georg e Lois Advertising Design I al u mn u s Esquire, April 1968, cover art Voted the third best magazine cover of the last 40 years by the members of the American Society of Magazine Editors in 2005, Lois’s
Eva H ess e
cover design borrows from the iconography of Saint Sebastian to transform the prize fighter and
Ad v ertising D esign I al umnA
conscientious objector into a modern-day martyr.
Hang Up, 1966, acrylic on cloth over wood;
Courtesy of George Lois
acrylic on cord over steel tube With a title that plays off of the slang for neurosis and the act of displaying a painting, Hang Up was Hesse’s
paul rand
seminal commentary on her craft. She described it as the first piece of her work that achieved the level
illu stration I al u mn us
of “absurdity or extreme feeling” she intended. Time
ABC, 1962; UPS, 1962; IBM, 1972, logo design
Out New York said of the work: “The piece is full of
The logo for American Broadcasting Company (ABC), which Rand
paradoxes: assertive yet vulnerable, it takes up a lot of
created in 1962 using Bauhaus typeface, is still in use today. For
space but refuses to fill it.”
UPS, Rand used an image of a medieval shield with a package on top. Rand first created IBM’s logo in 1956, and continued working on it throughout the 1960s. First used officially in 1972, this logo used stripes to create a sense of speed and dynamism. This design remains the basis for IBM’s logo to this day.
K e rmi t L o v e Fine Arts I faculty
in 1970 with a headline proclaiming Sesame Street “TV’s Gift to Children.” One of two Muppets to have a star on Hollywood’s Walk of Fame, Big Bird made Love a partner in the early education of generations of children around the world.
Courtesy of Sesame Workshop © Knoll, Inc.
Paul Rand courtesy of IBM, courtesy of the estate of Paul Rand (ABC and UPS logos); Len Sirowitz Courtesy of ExxonMobil Historical Collection, Briscoe Center, UT-Austin
Big Bird, 1969 Love’s puppet made the cover of Time magazine
L e n S irowit z Adv ertising Design I Alu mn u s Mobil Oil, 1967, public service campaign Created for Mobil to promote its image as a socially responsible corporation, “Till death us do part” was one of a series of ads conceived by legendary art director Len Sirowitz to publicize highway safety. Now regarded as a paradigm of publicservice advertising, Sirowitz’s ads used stunning documentary-style photographs, dramatic special effects, and even morbid humor to underscore Mobil’s message to drivers: “We want you to live.” Sirowitz was chosen as Ad Weekly’s number-one art
Char l es Pollock
director in America in 1968 and 1970.
Indu strial Design I al u mnu s Pollock Executive Chair, 1963 With a distinctive aluminum rim holding it together structurally and visually, the Pollock Executive Chair, designed for Knoll, introduced a look that complemented business machines, telephones, workstations, and skyscrapers.
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