architecture
Toasty! | Amsterdam, 2006 A visible distinct identity for the pilot of a cafe for exotic-sandwiches demanded a concept that could be replicated at other locations as a chain. The brief was a very ‘tight budget’ and ‘something hip, different and cool.’ An intergrated design that included naming, logo, branding, interiors. The palette is kept minimal, with white, wood and accents of blue. In 2006, an all white interior was a daring choice for a cafe. The design intent was a lounge-y ambiance, with artwork on the wall that doubles up as signage at night. Artwork credits: A. Groot; Photo credits: O. Collado
Tell us about your relationship with architecture and design. RG: As a child I was very fascinated with space making and the arts. I have sculpted a bit as a student. However Physics (or how things worked) was my favorite subject. Architecture seemed the perfect blend of art and science. Since there were no architects in the family, it has been a journey of discovery. I really enjoy what I do, and hope that people who use the spaces created enjoy them too! I have a Diploma in Architecture from the School of Architecture, CEPT in Ahmedabad, and am Principal Architect of the Amsterdam-based Gupta Architects. Why did you choose to work in Amsterdam? RG: The infrastructure for young architects there was very encouraging. There was newness, professionalism, and openness - all vital for the creative professions. These factors were all like manna to my parched designer mind. The idea of every single building always being evaluated also within the greater context...Perhaps, my mindset and values are quite Dutch, so it was a good fit. www.poolmagazine.in 45