200 |
PHOENIX COLLEGE 2013–2014 CATALOG AND HANDBOOK
Marketing, Sales, and Service
General Education: 25 Credits CORE: 15 Credits First-Year Composition: Any approved General Education course in the First-Year Composition (ENG) Area +. . . . . . . . . . . . . . . . . . . . . . Oral Communication: Any approved General Education course in the Oral Communication Area. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Critical Reading: Any approved General Education course in the Critical Reading Area +. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mathematics: Any approved General Education course in the Mathematics Area +. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
MARKETING, SALES, AND SERVICE — MARKETING CONTACT: Ms. B. Maynard, Program Director: (602) 285-7881 and/or http://www.maricopa.edu/business
Marketing Associate in Applied Science — AAS 3094 66 Credits Program under revision at time of printing. Contact Academic Advisement. The Associate in Applied Science or Certificate of Completion in Marketing programs meet students’ needs by providing skills necessary for marketing careers. These programs allow students the flexibility of completing a series of courses with an emphasis in marketing. A student completing one of these programs with an emphasis in marketing develops competencies essential for success in a variety of marketing/ management occupations including wholesaling, retailing, professional sales, and entrepreneurship. Program Notes: + indicates course has prerequisites and/or corequisites.
Marketing, Sales, and Service
Program Prerequisites: None. Required Courses: 35 Credits Students must earn a grade of "C" or better in each course in the Required Courses area. ACC111 ������������������ Accounting Principles I . . . . . . . . . . . . . . . . . . . . BPC110 ������������������ Computer Usage and Applications . . . . . . . . . . . MGT/BTO148 ���������� Office Ethics and Culture . . . . . . . . . . . . . . . . . . MGT229 ������������������ Management and Leadership I . . . . . . . . . . . . . . MGT230 ������������������ Management and Leadership II + . . . . . . . . . . . MGT251 ������������������ Human Relations in Business . . . . . . . . . . . . . . . MGT253 ������������������ Owning and Operating a Small Business . . . . . MGT259 ������������������ Management Seminar + . . . . . . . . . . . . . . . . . . MGT260AA ������������ Management Internship + . . . . . . . . . . . . . . . . . MKT263 ������������������ Advertising Principles . . . . . . . . . . . . . . . . . . . . . MKT267 ������������������ Principles of Salesmanship . . . . . . . . . . . . . . . . . MKT271 ������������������ Principles of Marketing . . . . . . . . . . . . . . . . . . . . SBS220 ������������������ Internet Marketing for Small Business . . . . . . . .
6 3 3 3
DISTRIBUTION: 10 Credits Humanities and Fine Arts: Any approved General Education course in the Humanities and Fine Arts Area. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Social/Behavioral Sciences: Any approved General Education course in the Social and Behavioral Sciences Area. . . . . . . . . . . . . . . . . . . . . . . . . . 3 Natural Sciences: Any approved General Education course in the Natural Sciences Area. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
CONTACT: Ms. B. Maynard, Program Director: (602) 285-7881 and/or http://www.maricopa.edu/business
Marketing I Certificate of Completion — CCL 5094 17 Credits
3 3 2 3 3 3 3 1 3 3 3 3 2
Restricted Electives: 6 Credits Students should select from the following courses in consultation with a department advisor: CIS118AB ��������������� PowerPoint: Level I . . . . . . . . . . . . . . . . . . . . . . . 1 MKT/TEC109 ���������� Introduction to Fashion Merchandising . . . . . . . 3 MKT/TEC151 ���������� Display and Visual Merchandising . . . . . . . . . . . 3 MGT276 ������������������ Personnel/Human Resources Management . . . 3 GBS205 ������������������ Legal, Ethical, and Regulatory Issues in Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 GBS233 ������������������ Business Communication + . . . . . . . . . . . . . . . . 3 SPA101 ������������������ Elementary Spanish I (4) OR SPA115 ������������������ Beginning Spanish Conversation I (3) . . . . . . 3-4
Program under revision at time of printing. Contact Academic Advisement. The Associate of Applied Science or Certificate of Completion in Marketing programs meet students’ needs by providing skills necessary for marketing careers. These programs allow students the flexibility of completing a series of courses with an emphasis in marketing. A student completing one of these programs with an emphasis in marketing develops competencies essential for success in a variety of marketing/ management occupations including wholesaling, retailing, professional sales, and entrepreneurship. Program Notes: + indicates course has prerequisites and/or corequisites. Program Prerequisites: None. Required Courses: 17 Credits Students must earn a grade of "C" or better in each course in the Required Courses area. BPC110 ������������������ Computer Usage and Applications . . . . . . . . . . . 3 MGT/BTO148 ���������� Office Ethics and Culture . . . . . . . . . . . . . . . . . . 2 MGT251 ������������������ Human Relations in Business . . . . . . . . . . . . . . . MKT263 ������������������ Advertising Principles . . . . . . . . . . . . . . . . . . . . . MKT267 ������������������ Principles of Salesmanship . . . . . . . . . . . . . . . . . MKT271 ������������������ Principles of Marketing . . . . . . . . . . . . . . . . . . . . Restricted Electives: None.
3 3 3 3