About us The Greater Philadelphia Cultural Alliance is committed to advancing the region’s cultural sector and making Greater Philadelphia one of the foremost creative regions in the world. The Cultural Alliance also serves as a vital resource to over 375 member organizations. Since 1972, the Cultural Alliance has provided advocacy, research, and policy services for the field; built audiences and increased earned income for arts and cultural institutions through collaborative marketing programs such as Phillyfunguide and Funsavers; provided access to group health insurance and other discounted business services for its members; and distributed grants to support innovative community-based arts projects and to assist organizations during the recent economic crisis. Complete information on the Cultural Alliance’s activities is available at www.philaculture.org. The Cultural Alliance is an independent nonprofit 501c(3) organization. Research into Action: Pathways to New Opportunities is part of Engage 2020, the Cultural Alliance’s research and marketing initiative aimed at doubling cultural engagement in Greater Philadelphia by 2020. Engage 2020 focuses on three key strategies: • Conducting
groundbreaking research on emerging trends in cultural engagement
• Providing
seed capital and marketing support to cultural organizations for innovative planning and product development
• Applying
new technology and building social networks in the cultural sector