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Volume 11 Issue 4 June 2012 SYSTEMnews ``CEO Ralph Muller (r) with the winners of the first system-wide Innovation Tournament (l. to r.): James Sampson, Beth Hoffman, Fabian Marechal, Leslie Allen, Dr. Anna Bortnick, and Dr. Paul Lanken. Not Pictured: Dr. Karen Bowles and Danielle Grant. CEO’s corner RALPH W. MULLER WHAT’S THE ‘BIG IDEA’? INNOVATION TOURNAMENT A RESOUNDING SUCCESS! CEO, University of Pennsylvania Health System As you may know, the US Supreme Court recently heard oral arguments on the constitutionality of the federal health care reform act. A decision could be made before the Court starts its summer recess at the end of June. Based on the Court’s ruling, Congress could make changes to the health-care reform legislation currently in place. The presidential election this fall might result in changes to national health policy as well. What are the potential implications for UPHS? Until the Court formally rules, of course, no one can say with certainty what will happen next. It could strike down the bill’s provision compelling everyone to purchase health insurance. Or it could end the requirement that insurance companies provide coverage to all persons, including those with preexisting illnesses or medical conditions. Other possibilities exist as well. Regardless of what the Supreme Court, Congress, or the president may ultimately do, we’ve taken a number of steps that have prepared us for almost any eventuality. You might call these “no regret” decisions. These steps include managing costs wisely, introducing new quality and safety initiatives, working hard to drive down preventable hospital readmissions, making significant IT investments to improve patient care (and our financial performance), and starting several pilot programs featuring new payment models. (continued on page 5) INSIDE $25 Million Gift to Create Basser Research Center........... 2 For Danielle Auxer, PharmD, Pharmacy Residency coordinator at HUP, thoughts of family inspired her big idea for improving the patient experience at Penn Medicine. “I tried to think about my mother and what would make her experience better if she had to be admitted,” said Auxer. “My mom is very close to her seven grandchildren. Some of them Skype her frequently because they love to see her and talk to her. I think that if she needed to be in the hospital she would need to use Skype to keep in touch with them.” Auxer’s team’s idea, “Penn View” was one of 1739 ideas that were submitted as part of Your Big Idea: Penn Medicine’s Innovation Tournament, and one of the 10 ideas that made it to the final round. Your Big Idea was sponsored by the newly formed UPHS Center for Innovation in Health Care Financing. The Center is a collaboration between the Health System and the Leonard Davis Institute Center for Health Incentives and Behavioral Economics. “We set out with the objective of receiving good ideas from the front line. The quantity and quality of the ideas we received exceeded our most optimistic forecasts,” said Tournament facilitator Christian Terwiesch, PhD, of Operations and Information Management in the Wharton School and member of the UPHS Center for Innovation in Health Care Financing Leadership Council. “But the tournament ended up being more than just an idea management process — it released an enormous amount of creative energy and enthusiasm which left a true mark on the organization.” RATINGS AND PRESENTATIONS NARROW SUBMISSIONS TO 10 Penn Medicine faculty and staff submitted ideas in one of three ways: idea dropboxes placed in 15 Penn Medicine locations, by email, or through the Tournament website, Through a five-star rating system, similar to websites like Yelp, the submitted ideas generated over 66,000 idea ratings from our faculty and staff, amounting to an average of over 37 ratings per idea. This “crowdsourced” approach helped narrow down the 1739 ideas to 200 which advanced to the Round 2 workshops. “The Innovation Tournament engaged nearly ₁⁄₃ of our workforce — faculty and staff either submitted an idea, commented on an idea, or rated an idea,” remarked Judy Schueler, VP, Organizational Development and chief Human Resource officer. “The level of engagement is a tribute to the men and women of Penn Medicine who dedicate their talents each and every day to improve the patient experience.” During the Round 2 workshops, 200 participants had 90 seconds each to pitch their ideas. Workshop participants themselves voted on which ideas they felt would have the greatest impact on the patient experience. Through this process, the field was narrowed down to 10 ideas that would proceed to the Innovation Tournament finale. People with similar ideas were able to merge into teams, and participants whose ideas were not selected as one of the final ten were given the opportunity to join the teams of finalists. For Leslie A. Allen, senior practice administrator of Medicine, the experience of advancing from round to round was a bit of a surprise. “I submitted the idea one afternoon in-between tasks but never thought submitting an idea would develop into all of this. Then I received a call that my idea was one of the top 200 but was shocked,” said Allen. Penn Medicine Safety Net....... 5 In preparation for the finale, members of the 10 final teams went through Penn Medicine Academy’s “Present Like a Pro” training and received a series of consultations with presentation experts and designers to help craft their final pitches. “When I made it to the finals, I was surprised that I made it, but also surprised to see how much was planned to help us prepare for the finals,” Auxer said. “I never would have thought I could have given our presentation to that panel of judges a month ago, but I decided to try it. It felt amazing to have so many people that I respect come to me and compliment me on my presentation.” ‘Caregivers’ Reach Out in West Philadelphia.................... 5 (continued on page 2) Penn Medicine@Work..............3 Newsmakers..............................4 Awards and Accolades.............6 Magnet Times Two....................6 1

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